Lauren Moshi

Lauren Moshi is a Los-Angeles based apparel and lifestyle retail brand known for its line of graphic t-shirts. Created by brother-sister duo, Lauren and Michael Moshi in 2006, the collection is based on original, hand-illustrated artwork by Lauren. Lauren Moshi is sold in department stores and specialty boutiques worldwide.[1]

Lauren Moshi
Industryclothing retailer
Founded2006
FounderLauren and Michael Moshi
HeadquartersLos Angeles
Products
  • essential tanks
  • t-shirts
  • hoodies
  • pants
  • dresses
  • skirts
  • accessories
Websitewww.laurenmoshi.com

The brand has also founded a brother line, basics label Michael Lauren. Michael Lauren features essential tanks, tees, hoodies, pants, dresses, skirts, and accessories.[2]

Notable celebrities that have worn Lauren Moshi and Michael Lauren include Alessandra Ambrosio, Kate Hudson, Emma Roberts, Gigi Hadid, Bella Thorne, Jessica Alba, Kourtney Kardashian, Cara Delevingne, Selena Gomez, Julianne Hough, Mila Kunis, and Olivia Wilde. Lauren Moshi was also featured in Beyonce’s 2013 “Blow” music video, in which she wore the Frankie Wonder Woman Baseball Tee.[3][4][5] In 2019 the label was accused by L.A. local artists and designers to be copying their designs without permission.[6][7]

Store

In 2011, Lauren Moshi launched their first pop-up store in Beverly Hills on Robertson Blvd. that functioned as both a boutique and art gallery for three months.[2]

In 2012, Lauren Moshi opened their flagship store on Robertson Blvd. in Los Angeles.[8]

Collaborations

In 2011, Lauren Moshi collaborated with Disney Couture, designing a collection of graphic tees, tanks and sweatshirts; all boasting Moshi’s reimagined illustrations of iconic characters, Mickey and Minnie Mouse.[9][10]

Later, in 2013, Lauren Moshi teamed up with Warner Bros to create a super-hero themed clothing line, incorporating characters Tweety, Wonder Woman, Batman, Batgirl, the Tasmanian Devil, Tom & Jerry, the Looney Tunes Family, Superman, and Supergirl. The capsule collections retailed at Bloomingdales.com and other online outlets.[11][12][13][14][15]

Also in 2013, Lauren Moshi collaborated with Flywheel on a collection of women’s apparel. The tanks, sweatshirts, and sweatpants featured Lauren Moshi’s signature ‘diamond lips’ print and Flywheel’s tagline ‘You So Fly’. Product was sold exclusively at Flywheel studios.[16][17]

Lauren Moshi continues to work with Epic Rights and Warner Music Group on licensing agreements to design apparel featuring artists such as Jefferson Airplane, Def Leppard, Billy Idol, The Grateful Dead, and more.[18][19]

Artwork

Lauren Moshi began as an artist, working in water color and ink. She graduated from Otis College of Art and Design, eventually teaming up with her brother Michael to screen print her drawings onto clothing and accessories.

Lauren Moshi debuted at Art Basel in 2013, with an event hosted by fashion blogger, Chiara Ferragni. Lauren and Chiara collaborated to create an exclusive design for the exhibit, including limited edition canvases and clothing styles.[20][21][22]

Lauren’s artwork is now sold in their flagship store, as well as in boutiques around the world.

References
  1. Asch, Andrew. "LA Market: Focused Buyers Turn Out". California Apparel News.
  2. "Lauren Moshi Pops-up in Los Angeles". Global News Wire (Press release). 28 July 2011.
  3. Rutherford, Chrissy (17 December 2013). "Be Like Bey: Shop Her Video Album". Harper's Bazaar.
  4. G, Susie. "Meet The Coachella Worthy Label That Calls Emma Roberts, Alessandra Ambrosio & Selena Gomez Fans". Style Caster.
  5. Miermeister, Marie-Jo (23 January 2014). "Label Watch: Lauren Moshi". Harper's Bazaar Germany.
  6. "LETHAL AMOUNTS-LAUREN MOSHI LEGAL BATTLE SPARKS PROTEST". LA Weekly. 10 September 2019.
  7. "Protesters Make Noise Outside a Robertson Boulevard Boutique". LA Magazine. 10 September 2019.
  8. "Lauren Moshi". Robertson Boulevard.
  9. "Minnie Mouse is in the House Lauren Moshi Style". Celebrity Style Blog.
  10. "Вещи с Микки-Маусом (Things with Mickey Mouse)". ELLE Russia (in Russian). Retrieved 2019-09-18.
  11. Brown, Rachel (23 August 2013). "Warner Bros Taps Lauren Moshi for Comic Book Capsule". WWD.
  12. Clark, Kevin (26 August 2013). "Fashion Designer Lauren Moshi to Create a 'Superhero Collection' for Warner Bros". VIBE.
  13. Karmali, Sarah (23 August 2013). "The Superhero Collection". Vogue UK.
  14. Kirby, Jillian (27 August 2013). "Ok! Loves: Lauren Moshi's Chic New Superhero Collection". Ok! Magazine.
  15. Filliponi, Pietro. "Lauren Moshi Announces DC Comics & Looney Tunes Fashion Lines". Gotham News.
  16. Muir, Heather. "Flywheel Sports and Lauren Moshi's Hot New Clothing Collab". Fitness Magazine.
  17. Depaolis, Paige (25 June 2013). "SELF Magazine". Flywheel Gets More Fashionable.
  18. "Lauren Moshi Unveils Grateful Dead Line". License Mag.
  19. "Epic Rights Adds Artist, Plans Apparel". License Mag.
  20. Ferragni, Chiara. "In Miami for Art Basel". The Blonde Salad. Archived from the original on 2016-03-26. Retrieved 2016-04-08.
  21. "Fashion Meets Art with Lauren Moshi". Venue Magazine.
  22. "The Blonde Salad Comes to Miami". Distraction Magazine. Archived from the original on 2016-04-20. Retrieved 2019-09-18.
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