Lady Garden Foundation

The Lady Garden Foundation, previously the Gynaecological Cancer Fund, was formed in 2014 in the United Kingdom. The foundation was started by a group of women, all of whom had been affected by gynaecological cancer in some capacity.

Lady Garden Foundation
Founded2014
TypeNon-profit
FocusGynaecological cancer
Location
  • United Kingdom
ProductsLady Garden Campaign
Websitehttp://ladygardenfoundation.com

History

The Lady Garden Foundation was launched in 2014 as the Gynaecological Cancer Fund in order to raise funds and awareness of a number of gynaecological cancers.[1] The charity has created items of clothing, which have appeared in Hello! and Vanity Fair.[2]

Dr. Susana Banerjee at The Royal Marsden Hospital is one of the main beneficiaries of the funds raised by the charity. Her work is aimed at targeted treatment for women with gynaecological cancers.[1]

In April 2016, the campaign held its first Lady Garden 5k "fun run", in Battersea Park, London.[3][4]

The foundation signed an agreement with the retailer Topshop to sell Lady Garden hoodies during Gynaecological Cancer Awareness Month.[5] The charity then partnered with Selfridge's in 2017, and more recently, Stripe & Stare in November 2018.

Lady Garden Campaign

The Lady Garden Campaign was started by the charity as a social media campaign to raise awareness for numerous cancers and promote screening and funding for the treatment of gynaecological cancers, after research suggested that over a third of women in the United Kingdom were too embarrassed to go to the doctor with gynaecological concerns.[1] It was launched in conjunction with Gynaecological Cancer Awareness Month in September.[6]

The campaign was supported by celebrity endorsements on social media, including from Ellie Goulding, Margot Robbie, Alexa Chung and Rosie Huntington-Whiteley.[7][8] The campaign reached more than 40 million people on social media within 24 hours.[9]

Founding committee

See also

References
  1. "Charity". Lady Garden Foundation.
  2. "The sweatshirt that's quickly becoming a celebrity favourite". Hello!. September 1, 2015.
  3. Keane, Kiara (April 23, 2016). "Cara Delevingne and Millie Mackintosh join stars at charity 5k Lady Garden Fun Run". OK!.
  4. Cox, Rebecca (April 24, 2016). "Cara Delevingne Gets Her Running Shoes On For Lady Garden Run". Grazia.
  5. McGeorge, Alistair (September 6, 2016). "Cara Delevingne's 'lady garden' on show in revealing photoshoot for cancer campaign". Daily Mirror.
  6. Saul, Heather (August 27, 2016). "Cara Delevingne appears on Lady Garden cover in just sweater to raise awareness of gynaecological cancers". The Independent.
  7. Semic, Sara (October 5, 2016). "5 Times Cara Delevingne Proved She Was A Force For Good". Elle.
  8. Simmons, Mika (September 2, 2016). "Why We Should All Be Talking About Our Lady Garden". Huffington Post.
  9. Karmali, Sarah (August 31, 2016). "Cara Delevingne Lady Garden Campaign Gynecological Cancer Fund". Harper's Bazaar.
  10. "Founders" Lady Garden Foundation
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