Killer Merch

Killer Merch LLC is an American merchandising company co-owned by beauty YouTuber Jeffree Star.[1] It also manages ecommerce, design, production and fulfillment.[2]

History

Killer Merch was founded in 2014 by unnamed "music industry professionals" and was originally meant for music artists, but expanded to work with internet celebrities in 2016. It currently works with around forty of them.[3]

Killer Merch appeared in The Beautiful World of Jeffree Star.[4] In 2019, Killer Merch and its business development manager Stefan Toler partnered with Cody Ko and Noel Miller to sell their merchandise. The company previously represented their music group Tiny Meat Gang and sold their tour merchandise after partnering with them a year ago.[2] Killer Merch also works with mainstream celebrities such as Kevin Hart and Lil Dicky.[5]

In October 2019, Killer Merch and Shane Dawson partnered to launch Dawson's merchandise. The items sold out within an hour.[6] After his feud with Tati Westbrook, Killer Merch discontinued its partnership with James Charles' clothing line Sisters Apparel.[7][8] Despite both Star's and Dawson's involvement with the controversy, Killer Merch continued to restock Dawson's merchandise to backlash online.[9][10]

In 2020, Killer Merch partnered with Ninja and Fortnite (2017).[4] Star also opened Killer Merch's sister company Scorpio Logistics, for anonymous clients and managing Star's Star Lounge brand, in Casper, Wyoming.[11]

Facility

Killer Merch operates from a five-warehouse facility in Chatsworth, Los Angeles. The facility also houses Jeffree Star Cosmetics and had 125 employees.[11] In March 2020, Star closed Killer Merch's offices, but they have since been reopened.[5] They received a COVID-19 relief loan in September 2020,[1] and ten confirmed cases of COVID-19 were reported the next month.[5]

References
  1. Haasch, Palmer (September 23, 2020). "Jeffree Star company Killer Merch took hundreds of thousands of dollars in coronavirus relief loan". Insider. Retrieved December 11, 2022.
  2. Weiss, Geoff (November 25, 2019). "Cody Ko Launches Standalone Collection With Killer Merch". Tubefilter. Retrieved December 11, 2022.
  3. Perelli, Amanda; Biino, Marta (March 9, 2022). "The top 9 companies making merch for influencers and turning their product ideas into reality, from plushies to full fashion lines". Business Insider. Retrieved December 11, 2022.
  4. Hale, James (May 22, 2020). "Ninja Teams With Killer Merch For Clothing Brand Relaunch, 'Fortnite' Capsule, Future Streetwear Drops". Tubefilter. Retrieved December 11, 2022.
  5. Tenbarge, Kat (November 18, 2020). "Jeffree Star's merch company reported a COVID-19 outbreak among its staff with 10 confirmed cases". Insider. Retrieved December 11, 2022.
  6. Weiss, Geoff (October 15, 2019). "Shane Dawson Launches Online Store With Jeffree Star's Killer Merch, All Items Promptly Sell Out". Tubefilter. Retrieved December 11, 2022.
  7. Weiss, Geoff (May 14, 2019). "James Charles' Sisters Apparel Seemingly No Longer Affiliated With Jeffree Star's 'Killer Merch' In Wake Of Scandal". Tubefilter. Retrieved December 11, 2022.
  8. Rivas, Mekita (May 16, 2019). "James Charles' Merch Line, Sisters Apparel, Is No Longer Online Amid Tati Westbrook Feud". Refinery29. Retrieved December 11, 2022.
  9. Tenbarge, Kat (July 4, 2020). "Jeffree Star restocked Shane Dawson's hoodies, but the Killer Merch owner still hasn't acknowledged the drama engulfing the duo". Insider. Retrieved December 11, 2022.
  10. Dodgson, Lindsay (September 30, 2020). "Disgraced YouTuber Shane Dawson has quietly launched new merch again without addressing controversies". Insider. Retrieved December 11, 2022.
  11. Flora, Liz (July 2, 2021). "Jeffree Star on his beauty business: 'I'm uncancelable'". Glossy. Retrieved December 11, 2022.
  • Official website
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