Kia Ray

The Kia Ray EV was launched in 2011 as Kia's first production battery electric vehicle. It is powered by a 50 kW (67 hp) electric motor, with a 16.4 kWh lithium ion battery that allows an all-electric range of 138 km (86 mi) depending on driving conditions.[3]

The initial roll out was a limited production of 2,500 units destined for the South Korean government fleets, and scheduled to be deployed in 2012. In May 2013 a fleet of 184 Kia Ray EVs were deployed in Seoul as part of a carsharing service called "Electric Vehicle Sharing” at a rate of US$5 per hour. The service had 15,000 registered customers by May 2013.[4]

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  Kia Ray EV (front)
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  Kia Ray EV (rear)
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  Right side featuring sliding rear door

The New Ray, which received a facelift, was released on December 13, 2017.[5] The radiator grille in the center of the existing model was raised to the same height as the headlamp and changed to body color. Wide honeycomb patterns were also applied to tailgate garnish.

The sudden braking alarm system was applied to all trims, and rollover detection was added to the existing six airbags. It is designed to add four-point colors and license plate LED lamps to loops, outer mirror covers, and radiator grills from three popular body colors, Milky Beige, Clear White, and Aurora Black Pearls.

A single-seater Kia Ray Van was released on February 8, 2022. It operates with a total of two trims, Prestige and Prestige Special. Driver convenience specifications such as a driver's heating wire seat and a driver's seat height adjustment device are added to the Prestige Special.[5]

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  Facelift (front)
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  Facelift (rear)

The New Kia Ray, which received a second facelift, was unveiled on August 10, 2022[6] and released on September 1. On the front, Starmap signature lighting and center garnish are placed horizontally. The bumper has a flat, angular design. The skid plate was applied to the lower part of the bumper. A 15-inch alloy wheel with a geometric shape is applied to the side. On the rear, a rear combination lamp was applied, and Starmap signature lighting was placed on the edge of the rear combination lamp. In addition, an additional non-exposed tailgate handle was applied. A 4.2-inch LCD cluster design was applied to the interior, and a light gray interior was added.[7]

Driver assistance system and convenience features such as Rear Cross-Traffic Collision-Avoidance Assist, Safe Exit Warning, ventilated driver's seat, air-purification mode are also applied.

On November 17, 2022, Gravity, the design differentiation model of The New Kia Ray, was added. Gravity is based on Ray's top trim signature and applies new design elements to create a tough-looking exterior. The dark metal front center garnish and rear tailgate garnish give a solid impression, and black colors are applied to the front and rear skid plates, A-pillars, roof, and exterior mirrors to create a sophisticated atmosphere. On the sides, 15-inch black alloy wheels are applied.

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  Facelift (front)
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  Facelift (rear)