Kalik

Kalik is a Bahamian brand of beer. It is made by the Commonwealth Brewery in Nassau which also produces Heineken, Guinness and Vitamalt.[1] The original Kalik is a lager with 5% alc./vol. It was designed by Heineken International in 1988, based on studies of the Bahamian market. It seized market leadership from Beck's, which had dominated the local market before.[2] According to the bottle label the name of Kalik is derived from sound of cowbells heard during the annual Bahamian festival of Junkanoo.

Kalik product range on a promotional image.

There are five more variations of Kalik beer:

  • Kalik Gold, is a 7% alc./vol. beer. It was first introduced in 1992 as a limited edition brew to mark the 500th anniversary of Columbus’ landing in the new world. It has since become a permanent offering.
  • Kalik Light, a light beer with 4.5% alc./vol., was introduced in 1997 in response to consumers’ requests for a Bahamian light beer. The brand sponsors Bahamian regattas and other water sport events.
  • Kalik Lime was introduced in 2010, Kalik beer with a hint of citrus. It is 4% alc./vol.
  • Kalik Radler was introduced in May 2014. It is a 2% alc./vol. blend of Kalik beer and lemon juice.
  • Kalik Light Platinum is a malt liquor with 6% alc./vol.

References

  1. Commonwealth Brewery website. Retrieved on January 9, 2018.
  2. ″Remarks by Hon. Fred Mitchell MP Minister of Foreign Affairs & The Public Service″, Bahamas Ministry of Foreign Affairs. November 22, 2006. Retrieved on October 5, 2007.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.