KLUC-FM

KLUC-FM (98.5 MHz) is a legacy commercial radio station located in Las Vegas, Nevada. KLUC airs a Top 40 (CHR) music format. Owned by Audacy, Inc., the station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is atop Black Mountain in Henderson.

KLUC-FM
Broadcast areaLas Vegas, Nevada
Frequency98.5 MHz (HD Radio)
Branding98.5 KLUC
Programming
Language(s)English
FormatTop 40/CHR
SubchannelsHD1: KLUC-FM analog
HD2: Sports gambling "The Bet"
HD3: Regional Mexican "Fiesta 98.1"
Ownership
Owner
History
First air date
1963 (1963)
Former call signs
KRBO-FM (CP, 1961–62)
Call sign meaning
K LUCky
Technical information[1]
Licensing authority
FCC
Facility ID47744
ClassC
ERP100,000 watts
HAAT360 meters (1,180 ft)
Transmitter coordinates
36.008°N 115.006°W / 36.008; -115.006
Translator(s)HD3: 98.1 K251BS (North Las Vegas)
Links
Public license information
WebcastListen live (via Audacy)
Listen live (via Audacy) (HD2)
Listen live (HD3)
Websitewww.audacy.com/kluc
www.audacy.com/thebetlasvegas (HD2)
fiestaradiolasvegas.com (HD3)

History

Rainbow, Inc., owner of KRBO (1050 AM), obtained a construction permit for a new FM radio station in Las Vegas on March 22, 1961. The unbuilt station, originally dubbed KRBO-FM, was sold along with the AM station to Meyer (Mike) Gold the next year; Gold built it and signed it on as KLUC-FM in 1963.[2]

It was acquired by the KLUC Broadcasting Company in 1970.[2] KLUC renamed itself Western Cities Broadcasting in 1979 to reflect its station holdings in Las Vegas; Tucson, Arizona; and Sacramento, California.[2] Western Cities was able to make the Top 40 station a ratings and revenue leader in the late 1970s through the 1980s.[3][4] Western Cities was acquired by Nationwide Communications in 1985.[5]

KXNO (the former KRBO/KLUC AM) and KLUC-FM were sold in 1996 for $11 million to American Radio Systems of Boston, with Nationwide noting that Las Vegas did not fit its corporate strategy of concentrating on top-25 markets.[6] The station continued to play a slightly broader mix than a typical Top 40; it was also the recognized primary commercial outlet for urban music in the city, playing more rap in the evenings.[7] In 1998, American Radio Systems merged with CBS Radio.

On February 2, 2017, CBS Radio announced it would merge with Entercom.[8] The merger was approved on November 9, 2017, and was consummated on November 17.[9][10]

Former logos

References
  1. "Facility Technical Data for KLUC-FM". Licensing and Management System. Federal Communications Commission.
  2. FCC History Cards for KLUC-FM
  3. Duncan, James E. (2004). "Las Vegas" (PDF). An American Radio Trilogy – via World Radio History.
  4. Searl, Hanford (October 21, 1978). "KLUC Rides Rock, Research And Personality To Vegas Ratings" (PDF). Billboard. p. 23 – via World Radio History.
  5. Wilkinson, Bud (October 26, 1984). "Sale of broadcasting group affects 4 Arizona stations". Arizona Republic. Phoenix, Arizona. p. F1. Retrieved May 21, 2022 – via Newspapers.com.
  6. "Business In Brief". Las Vegas Review-Journal. March 18, 1996. p. 1D. ProQuest 260085707. "Our company's current strategy is to own and operate stations in the nation's top 25 radio markets, and Las Vegas, a fast-growing area, doesn't fit that profile," Nationwide Communications owner Steve Berger said.
  7. "Las Vegas Vital Statistics" (PDF). Billboard. December 4, 1999. p. 96 – via World Radio History.
  8. CBS Radio to Merge with Entercom
  9. "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom. November 9, 2017. Retrieved November 17, 2017.
  10. Venta, Lance (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight. Retrieved November 17, 2017.
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