John Della Volpe

John Della Volpe is an American pollster, author, and advisor to Joe Biden's 2020 election campaign. He is the director of polling at the Harvard Kennedy School Institute of Politics and the founder of Cambridge's SocialSphere,[1] a public opinion research firm focusing on Gen Z and Millennials.[2] Della Volpe is also an MSNBC contributor.

Polling

Della Volpe has conducted focus groups with Millennials and Gen Z voters.[3]

Millennials

Della Volpe pinned Obama's drop in support among Millennials in polls in 2013 to unmet expectations and passion.[4] In 2015, Della Volpe described Millennials as "a more cynical generation when it comes to political institutions."[5]

Gen Z

Della Volpe has been called the "Gen Z whisperer."[6] His book "Fight," published in January 2022, details the defining political issues of American Generation Z voters, as well as comparing the cohort to their Millennial counterparts. Della Volpe said Zoomers were distinct in a few ways from previous generations, notably a lack of political optimism for the future of America, a rise in anxiety and other mental health issues, and the group's nearly 2 to 1 support for Democrats over Republicans.[3]

Book

In January 2022, with St. Martin's, Della Volpe published his first book, FIGHT: How Gen Z is Channelling Their Fear and Passion to Save America. Publishers Weekly called it "the rare sociological study that manages to inspire,"[7] and it was an Amazon Editor's Pick in Non-Fiction.

Biden advising role

John Della Volpe met Joe Biden in 2018. Della Volpe temporarily left the Harvard Institute of Politics to advise Joe Biden on his 2020 campaign run.[8][9]

According to Politico, Della Volpe said executive actions from Biden on "student debt, mental health, climate change" and the cost-of-living crisis would resonate among young voters ahead of the 2022 midterm elections.[6]

Della Volpe warned about Zoomers' low enthusiasm for the president and the Democratic Party label, saying, "These voters gotta buy into the values of the party and the candidates … and to appreciate the fact that politics can make a difference. You can’t do that in a full-week ad buy after Labor Day."[10]

References
  1. "John Della Volpe | The Institute of Politics at Harvard University". iop.harvard.edu. Retrieved 2023-10-10.
  2. "WHO WE ARE". SocialSphere. Retrieved 2023-10-10.
  3. Summers, Juana (January 18, 2022). "A new look at how turmoil is defining the lives and politics of Generation Z".
  4. Franke-Ruta, Garance (2013-12-04). "Why Millennials Fell Out of Love With Obama". The Atlantic. Retrieved 2023-10-10.
  5. Diehl, Caleb. "Harvard poll finds Millennials have little faith in government, media". USA TODAY. Retrieved 2023-10-10.
  6. Schneider, Elena (2022-04-10). "Democrats turn to their Gen Z whisperer as youth support wobbles". POLITICO. Retrieved 2023-10-10.
  7. "Fight: How Gen Z Is Channeling Their Fear and Passion to Save America by John Della Volpe". www.publishersweekly.com. September 21, 2021. Retrieved 2023-10-12.
  8. Alemany, Jacqueline (2020-09-09). "Biden campaign pulls out all the stops to woo young voters". Washington Post. ISSN 0190-8286. Retrieved 2023-10-10.
  9. "IOP Pollster Della Volpe Takes Leave to Advise Biden Campaign | News | The Harvard Crimson". www.thecrimson.com. Retrieved 2023-10-10.
  10. Ward, Myah (2023-07-13). "Young voters are getting less likely to identify as Dems. It spells trouble for Biden". POLITICO. Retrieved 2023-10-10.
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