Jasmine Curtis-Smith

Curtis first came into notice during her vacations in the Philippines visiting her sister Anne, and it was not until mid-2010, when she appeared in ABS-CBN's noontime variety show Showtime, that networks began pushing to sign her. In December 2010, Curtis signed an exclusive three-year contract with TV5 and is being groomed by the network to be one of its Primetime Princesses. In an interview after the contract signing, she mentioned that she felt really happy to have finally settled in TV5 and appreciated the network's decision to allow her to balance her studies and her showbiz career. In 2013, she signed another 3-year contract with TV5.

Curtis' first miniseries for TV5 was a television remake with JC de Vera of the 1991 Philippine action-romance film Ang Utol Kong Hoodlum, which was top billed by Robin Padilla and Vina Morales. Some of the scenes in the series were shot in Curtis's native Australia. In 2012, she played the role of Epifania "Anya" Dionisio in Nandito Ako, where she co-starred with Eula Caballero as Holly Posadas and American Idol season 7 runner-up David Archuleta as Josh Bradley.[6]

Curtis started her film career with two independent film productions: Puti, a 2012 psychological thriller in which she played Nika; and Transit, where she played Yael, an Israeli-Filipino child of an Overseas Filipino who faces deportation. Transit received wide critical acclaim, competing at the 18th Busan International Film Festival, receiving 10 awards at the 9th Cinemalaya Independent Film Festival, and eventually became the Philippines' entry to the 86th Academy Awards for Best Foreign Language Film.[7] Curtis' performance as Yael, which required her to quickly learn Hebrew just before production,[1] earned her critical praise from both local and international critics,[1][8] and earned Curtis the Best Supporting Actress award [8]

2013 also saw her featured on the cover of various magazines in 2013, including Candy, Mega, and with sister Anne was the cover story of the Philippines' maiden issue of ¡Hola!.

In 2016, Curtis-Smith won the best actress award at the 2016 Cinema One Originals Film Festival for playing the lead role of Alex in the LGBT-themed film Baka Bukas (lit. Maybe Tomorrow).

2017 saw Curtis-Smith co-starring in JP Habac's I'm Drunk, I Love You, an arthouse romantic comedy which quickly became a viral sensation, prompting a viral fan campaign to keep it in cinemas despite lack of studio support.[9] Popularly referred to as "IDILY" (an acronym based on the film's title),[9] the film's quirky dialogue and comedic timing turned Curtis (who played the film's romantic "antagonist", Pathy) and co-stars Maja Salvador (Carson) and Paulo Avelino (Dio) into viral meme sensations.[10]

On 17 April 2018, Curtis-Smith signed an exclusive contract with GMA Network.[11] Her first drama series in the network was Pamilya Roces. She also appeared in the Philippine adaptation of Korean drama Descendants of the Sun.

She was first paired with Alden Richards in the first installment of the romance-drama anthology I Can See You titled Love on the Balcony, and later on the drama series The World Between Us.

In February 2021, investigative reporters Camille Elemia and Gelo Gonzales published a report about the social media accounts of several Philippine celebrities – including Curtis-Smith's Facebook account – being used to post propaganda and disinformation favoring the administration of president Rodrigo Duterte.[17][18]

Vidanes Celebrity Marketing (VCM), Curtis-Smith's management agency at the until a few months later in April 2021,[18][19] said at the time that Twinmark Media Enterprises, who was their source of the posts and websites involved, had engaged VCM in September 2016 "for social media marketing purposes to promote health-related, positive-vibe articles."[17] VCM said that they were not aware of the content of Curtis-Smith's site, and that they ended "when the posts their talents were asked to share were no longer consistent" with their artists' images.[17]