Jacques Bouchard

Jacques Bouchard, CM CQ (August 29, 1930 – May 29, 2006) was a Canadian advertising executive and author. He was one of the founders of Quebec's first French creative advertising agency, BCP, and a pioneer in French-language advertising.

For the Canadian businessman, see Jacques J. Bouchard.
Jacques Bouchard
Born(1930-08-29)August 29, 1930
Montreal, Quebec
DiedMay 29, 2006(2006-05-29) (aged 75)
Known forFounder of one of the largest Francophone advertising agencies in Canada
AwardsOrder of Canada
National Order of Quebec

He is mostly known for having written Les 36 cordes sensibles des Québécois, a book where he identifies thirty-six cultural traits of the Québécois which may be used in advertisement. He also co-founded advertising agency BCP in 1959, from which he retired in 1984 after passing on presidency to Yves Gougoux.[1]

In 1999, he was made a Member of the Order of Canada.[2] In 2002, he was made a Knight (Chevalier) of the National Order of Quebec.[3]

Bouchard died of cancer on May 29, 2006. Following his death, his wife Caroline Bouchard established the Foundation Jacques-Bouchard, which assists severely ill patients spend their last days at home.[4]

References
  1. Kucharsky, Danny (17 July 2006). "Remembering Jacques". Marketing Magazine. Archived from the original on 23 November 2013. Retrieved 29 August 2023.
  2. Order of Canada citation
  3. "Citation". National Order of Quebec (in French).
  4. "Who was Jacques Bouchard". Foundation Jacques-Bouchard. Retrieved December 16, 2016.


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