Interlex

Interlex Communications, known as simply Interlex, is an American social marketing and advertising company that focuses on social issues such as public health and disaster relief.[1][2][3] The company has over 50 employees with offices in Texas, New York, and California.[4][5][6] Interlex was ranked on the Inc. 5000 list in 2010 and 2011,[7] and is one of the largest Hispanic-owned marketing agencies.[5]

Interlex
IndustrySocial marketing, Cause marketing
Founded1995 (1995)
FoundersHeather Ruiz
Rudy Ruiz
HeadquartersSan Antonio, Texas, United States
Number of employees
50
Websiteinterlexusa.com

Heather Ruiz and her husband, Rudy Ruiz, founded Interlex Communications in 1995 as a communications company focused on turning public policy into social action.[4] In 2012, Interlex acquired advertising agency SenaReider based in Monterey, California.[6][8][9]

Interlex has worked on social awareness campaigns for TracFone Wireless, AARP, American Express, Del Monte,[1][10] and public health campaigns for government entities, the American Heart Association, American Cancer Society, and United Healthcare.[4][11] Internationally, Interlex has worked on human rights and disaster relief campaigns for the Organization of American States and Pan American Development Foundation.[5]5

Interlex Communications is a full-service advertising, marketing, and PR firm with a multicultural focus. It specializes in public sector, nonprofit, and cause-related marketing and has done campaigns for public health, nutrition, cancer awareness and prevention, public education, international tourism and economic development, environmental awareness, and HIV/AIDS prevention. Clients include American Express, CDC, and Departments of Health for various states.[12]

Services

Research

Interlex Communications develop quantitative and qualitative analysis and field to gain perspectives, guide approaches and assess success.

Advertising

Interlex Communications marketing department relies on conventional, interactive and direct response media analysis, preparation, and evaluation methods.

Digital

Interlex Communications design, artistic, marketing, and PR departments operate integrally to optimize the digital reach of consumers.

Public Relations

Interlex Communications combine clients connections with internet PR, social networking, and blogs.

References
  1. Meet Rudy Ruiz, Social Entrepreneur and CEO of Interlex. June 6, 2015. Enterprise Radio. November 30, 2015
  2. Inside the Mind of a Soda Marketer. Khalil Abdullah. June 15, 2012. New American Media. November 30, 2015
  3. New Brand Positioning Strategy for American Stroke Association Archived 2015-12-08 at the Wayback Machine. March 16, 2012. Health News Texas. November 30, 2015
  4. Inspiring Latina: Interlex Co-Founder Heather Ruiz Dishes on the Best Advice She's Ever Received. Christina Arreola. June 23, 2015. Latina. November 30, 2015
  5. Interlex A Leader in cause marketing. April 27, 2011. AdWeek. November 30, 2015
  6. Interlex acquires California advertising agency. September 26, 2012. San Antonio Business Journal. November 30, 2015
  7. Interlex Communications. Inc.com. November 30, 2015
  8. Monterey's SenaReider advertising agency acquired. November 13, 2012. Monterey Herald. November 30, 2015
  9. Interlex Communications buys Del Monte Fresh partner SenaReider. Rachel English. November 21, 2013. The Packer. November 30, 2015
  10. You might drink more sugar than you think. Jessica Belasco. June 9, 2015. San Antonio Express-News. November 30, 2015
  11. Interlex hires Schlenker as medical director. Peggy O'Hare. October 13, 2015. San Antonio Express-News. November 30, 2015
  12. "Interlex Communications". Inc.com. Retrieved 2019-07-21.
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