Interference, Inc.

Interference, Inc. was a guerrilla marketing company based in New York City. Founded in 2001 by Sam Travis Ewen, Interference gained notoriety through their unconventional tactics. Clients included General Electric, Citigroup, HBO and others. They were one of the first companies to utilize unconventional media such as underwater billboards, pop-up retail stores and event/stunt based media.

Interference, Inc.
IndustryMarketing
Founded2001 (2001)
FounderSam Travis Ewen
DefunctMay 2014 (2014-05)
FateMerged into GUILD
Headquarters
New York City
,
United States
Websiteinterferenceinc.com

The company was responsible for the 2007 Boston Mooninite panic that occurred in Boston in January 2007. CEO Sam Travis Ewen addressed the event in the June issue of Inc. Magazine.[1]

The company, along with The Supertouch Group (also run by Ewen), announced it would merge into advertising collective GUILD in May 2014.[2]

Aqua Teen Hunger Force controversy in Boston
Main article: 2007 Boston Mooninite panic

On January 31, 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts were mistaken for possible explosive devices. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. The suspicious objects were revealed to be ads depicting the Mooninites, Ignignokt and Err, characters from Adult Swim's animated television series Aqua Teen Hunger Force.[3]

References
  1. Fitzgerald, Michael (2007-06-01). "Case Study: When a Guerrilla Marketing Campaign Backfires". Inc.com. Retrieved 2020-12-04.
  2. "THIS JUST IN". Facebook. May 12, 2014. Retrieved 2022-05-12.
  3. "The Mooninite Invasion of Boston, 6 Years Later". News. 2013-01-31. Retrieved 2020-12-04.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.