Howie Wing
Howie Wing is an American old-time radio juvenile aviation adventure serial. It was syndicated by the World Broadcasting System and distributed initially to stations in Canada,[1] beginning on January 31, 1938.[2] The Don Lee Network began carrying it in the western United States on February 12, 1938.[3] The program was broadcast weekdays on CBS from October 3, 1938, until June 30, 1939.[4]
Genre | Juvenile aviation adventure |
---|---|
Running time | 15 minutes |
Country of origin | United States |
Language(s) | English |
Syndicates | CBS Don Lee Network |
Starring | William Janney Neil O'Malley |
Created by | Bill Moore |
Written by | Bill Moore |
Original release | January 31, 1938 – June 30, 1939 |
Sponsored by | Kellogg's |
Background
Bill Moore, who created and wrote Howie Wing, was one of the creators of another old-time radio aviation program, The Air Adventures of Jimmie Allen. Moore was a pilot with the Royal Flying Corps in World War I and a barnstorming pilot thereafter, both of which provided a background for his writing about aviation.[5] An article in Radio Guide magazine described the program as "an authentic saga of aviation."[6] Moore enhanced the show's authenticity by taking the cast and sound-effects people flying to help them appreciate the atmosphere needed for the program.[7]
Story line
Howie Wing began as a flier with the Cadet Aviation Corps. Later, Captain Harvey, who owned an airline in South America, made Wing his co-pilot. The program's plots focused on Wing's battles against corruption, especially that involving Burton York,[8] a saboteur who operated under the cover of being an insurance agent.[9]
In light of research that showed 70 percent of the program's audience was children, the scripts avoided situations that might have been confusing for children.[5]
Characters and cast
In addition to Wing, the program featured Captain Harvey, a veteran flier of World War I. Donna Cavendish was a stewardess who became Wing's love interest. Zero Smith was a disagreeable fellow pilot, Typhoon Tootel was the mechanic, and Burton York was the villain.[10]
Characters in Howie Wing and the actors who portrayed them are shown in the table below.
Character | Actor |
---|---|
Howie Wing | William Janney[9] |
Captain Harvey | Neil O'Malley[9] |
The Chief | Richard Bishop[9] |
Burton York | Raymond Bramley[9] |
Zero Smith | John Griggs[9] |
Donna Cavendish | Mary Parker[9] |
Typhoon Tootel | Robert Strauss[9] |
The transcribed version had a different cast, which included Billie Rose, Audrey McGrath, Bill Bouchey, and Hugh Studebaker. Moore wrote and produced that program.[2]
Legacy
In 1939, American Airlines named a flagship Howie Wing, the first time in air transportation history that a plane had been named for a radio program.[11] The trade publication Broadcasting described the designation as "a tribute of the airline to the work of Kellogg Co. in making American youngsters air-minded."[12]
References
- "More New Commercials Are Set from Chicago" (PDF). Radio Daily. December 29, 1937. p. 3. Retrieved 1 June 2018.
- "Kellogg Buys Serial for New ET Campaign" (PDF). Radio Daily. December 22, 1937. p. 1. Retrieved 1 June 2018.
- "Network Accounts" (PDF). Broadcasting. March 1, 1938. p. 65. Retrieved 1 June 2018.
- Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 334. ISBN 978-0-19-507678-3. Retrieved 2019-11-17.
- Aulick, June (May 1939). "Stand By For Howie Wing!". Popular Aviation. XXIV (5): 45–46, 74, 76. Retrieved 31 May 2018.
- "The Radio Playbill: This Week -- 'Howie Wing'" (PDF). Radio Guide. November 26, 1938. p. 6. Retrieved 1 June 2018.
- Lewis, Martin (November 12, 1938). "Airialto Lowdown" (PDF). Radio Guide. p. 10.
- Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. p. 159. ISBN 978-0-7864-4513-4.
- Cox, Jim (2002). Radio Crime Fighters: Over 300 Programs from the Golden Age. McFarland. pp. 134–135. ISBN 978-0-7864-4324-6.
- "(photo captions)" (PDF). Radio Guide. November 26, 1938. p. 7.
- "(photo caption)" (PDF). Radio Guide. April 15, 1939. p. 14. Retrieved 1 June 2018.
- "Merchandising & Promotion" (PDF). Broadcasting. March 15, 1939. p. 54. Retrieved 1 June 2018.