Hide & Seek (Purple Kiss EP)

Hide & Seek is the second extended play by South Korean girl group Purple Kiss. It was released on September 8, 2021, by RBW.

Hide & Seek
EP by
Purple Kiss
ReleasedSeptember 8, 2021 (2021-09-08)
Recorded2020-2021
StudioRBW
Length19:45
LabelRBW, Kakao
ProducerJin-Woo Kim, Do-Hoon Kim (exec.)
Purple Kiss chronology
Into Violet
(2021)		 Hide & Seek
(2021)		 MemeM
(2022)
Singles from Hide & Seek
  1. "Zombie"
    Released: September 8, 2021 (2021-09-08)

Background and release

On August 23, 2021, RBW announced that Purple Kiss will release their second extended play titled Hide & Seek on September 8, 2021, along with a logo motion teaser.[1] Later that day, the group's first concept photo was released.[2]

Commercial performance

The album recorded 43,924 sales on the month of September, and peaked at number 5 on the 37th week of 2021.[3]

Critical reception

In addition, Zombie has been listed as one of 'The Best K-Pop Tracks of 2021' by Dazed. Dazed stated "Led by solid funk and disco influences, “Zombie” utilises an isolated electric guitar riff as a punchy transition, airy strings on the chorus, and plenty of bass to keep it at a pacey clip. On paper, it’s straightforward but this is merely a reliable base camp from which to scale to greater heights. Its secret weapon is two-fold – run riot with a visual mash-up of concepts (horror, girl crush, cute) and unleash Purple Kiss vocally." [4]

Year-end lists
Critic/publication List Track Rank Ref.
Dazed The Best K-Pop Tracks of 2021 "Zombie" 6 [5]

Track listing
Hide & Seek track listing
No.TitleLyricsMusicArrangementLength
1."Zombie"
  • Kim Do-hoon (RBW)
  • Kang Ji-won
  • Basick
  • CyA
  • Yuki
  • Kim Do-hoon (RBW)
  • Kang Ji-won
  • Kim Do-hoon (RBW)
  • Kang Ji-won
3:30
2."2am"
  • Davve (RBW)
  • Kwon Seok-hong (RBW)
  • Kim Hyeong-gyu (RBW)
  • Na Go-eun
  • Chae-in
  • Doshi
  • Davve (RBW)
  • Kwon Seok-hong (RBW)
  • $ up
  • Lee Joo-yong
3:09
3."Cast pearls before swine" (돼지 목에 진주 목걸이)
  • Seo Yong-bae (RBW)
  • Lee Hu-sang (RBW)
  • Yuki
  • Seo Yong-bae (RBW)
  • Lee Lee-sang
Lee Hu-sang (RBW)3:08
4."So Why"
  • Chae-in
  • Yuki
Chae-in
  • Lee Sang-ho (RBW)
  • Davve (RBW)
3:36
5."Twinkle"
  • Seo Yong-bae (RBW)
  • Lee Sang (RBW)
  • Minky (RBW)
  • Yuki
  • Soe Yong-bae (RBW)
  • Lee Sang-sang (RBW)
  • Minky (RBW)
  • Seo Yong-bae (RBW)
  • Lee Hu-sang (RBW)
  • Minky (RBW)
3:30
6."ZzZz"
MospickMospick3:46
Total length:19:45

Charts
Weekly chart performance for "Hide & Seek"
Chart (2021) Peak
position
South Korean Albums (Gaon)[6] 5

Monthly charts
Chart (2021) Peak
position
South Korean Albums (Gaon)[7] 16

Sales
Region CertificationCertified units/sales
South Korea — 43,924[8]

Release history
Release history for Hide & Seek
Region Date Format Label
Various September 8, 2021
South Korea CD

References
  1. "Purple Kiss via Twitter".
  2. "concept photo via Twitter".
  3. "September 2021 Album Chart]. Gaon Music Chart (in Korean)".
  4. Glasby, Taylor (December 20, 2021). "The best K-pop tracks of 2021". Dazed. Retrieved December 27, 2021.
  5. Glasby, Taylor (December 20, 2021). "The best K-pop tracks of 2021". Dazed. Retrieved December 27, 2021.
  6. "국내 대표 음악 차트 가온차트!". Gaonchart.co.kr.
  7. "Gaon Album Chart – September 2021". Gaon Chart (in Korean). Retrieved September 8, 2021.
  8. "국내 대표 음악 차트 가온차트!". Gaon Chart (in Korean). Retrieved September 8, 2021.
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