Harald Krüger

Harald Krüger (born 13 October 1965 in Freiburg im Breisgau, West Germany[1]) is a German manager who served as the chairman of the board of management (CEO) for BMW; he was replaced on 16 August 2019 by Oliver Zipse, after he declined to be considered for contract renewal in 2020.[2][3][4]

Harald Krüger
at the Geneva Motor Show 2018
Born (1965-10-13) 13 October 1965
Freiburg im Breisgau, West Germany
Alma materBraunschweig University of Technology
RWTH Aachen University
OccupationChairman of BMW Group

Early life and education

Krüger grew up in the city of Braunschweig. His mother was a teacher and his father a doctor of physics.[5] After graduating from the Hoffmann von Fallersleben School in 1984, he studied mechanical engineering at the Braunschweig University of Technology[6] (undergraduate studies) and RWTH Aachen University (main studies) and in 1991 passed his exams (mechanical engineering).[7]

Career

Krüger first worked as research assistant at the "Institute for Dynamics of Flight Systems" of the German Aerospace Center in Oberpfaffenhofen from 1991 to 1992.

BMW

Krüger joined BMW in 1992 in the Technical Planning/Production division. From 1993 to 1995 he then worked as a project engineer in the construction of the BMW plant Spartanburg (USA). From 1995 to 1997 he was a personnel officer for experimental vehicle construction at the Munich "Research and Innovation Center" (FIZ). From 1997 to 2000, Krüger oversaw and managed the department "Strategic Production Planning". In 2000 he was appointed as head of department "Production Strategies and Communications". And as of 2003 he headed the engine production in the British BMW plant Hams Hall. From 2007 to 2008, Krüger was the head of technical integration.

On 1 December 2008 Krüger was appointed to the BMW board of management, responsible for the Human Resources Department.[1] He was the youngest board member of BMW at the time.[8] In 2009, BMW became the first DAX company to link the salary of factory workers and the management salary. Krüger stated: "We're making sure that the pay gap doesn't open any further."[9] In July 2012, Krüger then assumed responsibility for MINI, Motorrad, Rolls-Royce and after-sales. In April 2013, Krüger was named board member for production.[10]

Krüger ascended to the CEO role on 13 May 2015, succeeding Norbert Reithofer.[11][12] He was compensated €8,134,963 ($9,676,131.74) in 2016.[11]

On 15 September 2015, Krüger collapsed on stage during a news conference in Frankfurt. BMW later reported his condition was not serious.[13]

During his time in office, Krüger notably accompanied Chancellor Angela Merkel on her first visit to U.S. President Donald Trump in March 2017.[14]

The company said on 5 July 2019 that Krüger did not plan to seek an extension of his contract with BMW when it expires in late April 2020; the press release quoted Krüger as stating that he planned to pursue "new professional endeavors". During his tenure, competitor Mercedes-Benz became the new leader in the global luxury automobile market.[15] As well, there had been some criticism within BMW as to his failure to move more aggressively in developing new models in the BMW i electric vehicle series.[16]

On 18 July 2019, the company's supervisory board announced that Oliver Zipse would replace Krüger effective 16 August 2019.

Later career

Since 2020, Krüger has been serving as advisor to the Canada Pension Plan Investment Board (CPPIB).[17]

Other activities

Corporate boards

Non-profit organizations

References
  1. "Next BMW CEO's best bet is greener cars". Retrieved 2019-07-09.
  2. "BMW promotes Oliver Zipse to CEO". Reuters. Retrieved 2019-07-18.
  3. "Executive Profile | BMW AG | Harald Krüger | Customer Intelligence". www.boardroominsiders.com. Archived from the original on 2017-07-31. Retrieved 2017-07-30.
  4. "BMW CEO Krüger promises President Trump further U.S. investments". BMW BLOG. 2017-03-20. Retrieved 2017-07-30.
  5. Hage, Simon (2017-05-09). "BMW-Chef Krüger: Auto-Boss mit Auftrittsschwäche". Der Spiegel. Retrieved 2018-08-02.
  6. Freudenreich, Von Daniel. "Der neue BMW-Chef kickte in Braunschweig" (in German). Retrieved 2018-07-15.
  7. "Lebenslauf von Harald Krüger, Vorsitzender des Vorstands der BMW AG". www.press.bmwgroup.com (in German). Retrieved 2018-07-15.
  8. "Im Gespräch: BMW-Vorstand Harald Krüger: „2009 gibt es keine Kündigungen"". FAZ.NET (in German). ISSN 0174-4909. Retrieved 2018-08-02.
  9. Meck, Georg. "BMW: Arbeiter bestimmen jetzt die Manager-Löhne". FAZ.NET (in German). ISSN 0174-4909. Retrieved 2018-08-04.
  10. "Harald Krüger neuer Vorstandsvorsitzender". www.press.bmwgroup.com (in German). Retrieved 2018-08-04.
  11. "Stocks". Bloomberg.com. Retrieved 2017-09-05.
  12. "BMW change de patron sur fond de ventes et de profits record". lesechos.fr. 2015-05-13. Retrieved 2017-09-05.
  13. "BMW CEO Collapses on Stage". YouTube. Wall Street Journal. Retrieved 15 September 2015.
  14. Georgina Prodhan (March 13, 2017), Captains of German industry to accompany Merkel on Trump trip Reuters.
  15. "BMW CEO Harald Krueger is stepping down after company lost its lead in luxury car sales to Mercedes". Marketwatch. 2019-07-05. Retrieved 2019-07-09. Under Krueger's four-year stewardship BMW also lost its market leading position in the luxury market to competitor Daimler's Mercedes-Benz brand
  16. "BMW CEO Kruger to Step Down". Ward's Auto. 2019-07-08. Retrieved 2019-07-09. The move throws BMW into a period of uncertainty at a crucial stage of falling sales, reduced profitability and pressure to increase investment in the development of electric vehicles.
  17. Canada Pension Plan Investment Board Appoints Harald Krüger as Senior Advisor, Europe Canada Pension Plan Investment Board (CPPIB), press release of July 2, 2020.
  18. Salesforce Appoints Advisory Board to Support Growth in EMEA Salesforce, press release of May 26, 2020.
  19. Tanja Kewes (June 1, 2020), Ex-BMW-Chef Krüger arbeitet nun für kanadischen Pensionsfonds Handelsblatt.
  20. Advisory Council Evolutionizer.
  21. Tanja Kewes (June 1, 2020), Ex-BMW-Chef Krüger arbeitet nun für kanadischen Pensionsfonds Handelsblatt.
  22. Tanja Kewes (June 1, 2020), Ex-BMW-Chef Krüger arbeitet nun für kanadischen Pensionsfonds Handelsblatt.
  23. Jens Koenen (April 24, 2020), Lufthansa holt sich neue prominente Aufsichtsräte – und will sich so neu aufstellen Handelsblatt.
  24. Supervisory Board: Harald Krüger Deutsche Telekom.
  25. SEM Advisory Board Tsinghua University School of Economics and Management (SEM).
  26. Board of Trustees Technical University of Munich (TUM).
  27. Members European Round Table of Industrialists.
  28. Board of Directors European Automobile Manufacturers Association (ACEA).
  29. Managing Board & Presiding Board Archived 2018-01-21 at the Wayback Machine German Association of the Automotive Industry (VDA).
  30. Board of Trustees Baden-Badener Unternehmer-Gespräche (BBUG).
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