Gunnar Greve
Gunnar Greve Pettersen (born 9 March 1982), professionally known as Gunnar Greve, is a Norwegian talent manager, producer, singer, songwriter and record executive. Greve is one of the most well-known figures in the Norwegian industry, primarily known for representing a variety of Norwegian and Swedish artists, producers and songwriters. He is the founder and current managing partner of Norwegian full-service music company MER (which he co-founded in 2012), representing artists such as Alan Walker.
Gunnar Greve | |
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Background information | |
Birth name | Gunnar Greve Pettersen |
Born | Bergen, Norway | March 9, 1982
Genres | Pop, EDM, R&B, hip hop |
Occupation(s) | Talent manager, producer, singer, songwriter, record executive |
Years active | 1996 – present |
Labels | MER |
Website | www |
Career
Greve began his career in the music industry in the mid 1990s, when he established the Norwegian hip hop group Spetakkel. The group went on to release two full-length studio albums and two EP's, before reaching their end. Greve went on to pursue his solo career under the moniker Gest, with the release of his solo-debut I Grevens Tid in 2007.
Since then, Greve has filled numerous roles in the Norwegian music industry, primarily known for representing a number of Norwegian and Swedish artists such as Kaveh, Tommy Tee, Lars Vaular, Vinni and Timbuktu. He has also served as a judge on the Norwegian Idol for five seasons.
In late 2012, Greve founded MER, a full-service music company in which he is the managing partner. The company offers management, booking, promotion and label functions.[1]
In 2015, Greve signed 18 year old artist, DJ and producer Alan Walker to 3MER.[2] Walker released his debut single «Faded» (co-written by Gunnar Greve) in late 2015.[3] The single was certified platinum and gold in a total of 23 countries, and entered the Billboard Hot 100.[4]
In June 2016, Walker released his follow-up single "Sing Me to Sleep" (also co-written by Gunnar Greve).[5] In October 2016, Gunnar Greve signed a publishing deal with Sony/ATV Music Publishing / Stellar Songs Ltd.[6]
Today, Greve works actively as an A&R, manager and songwriter for artists, producers and songwriters such as Alan Walker, Paperboys and Mood Melodies.[7]
Short summary
2001 - 2008
- Recording artist with rap group Spetakkel and as a solo artist. Released a total of three albums, two EP's and various compilations/collaborations.
2009 - 2012
- Co-founder and artist manager at management company MADE in Bergen, Norway.[8] During this period, Greve represented artists Lars Vaular, Timbuktu, Tommy Tee and Paperboys.
2012 - to date
- Left MADE to establish full-service music company MER, with a talent roster including above-mentioned Lars Vaular, Timbuktu, Tommy Tee and Paperboys, in addition to artists Kaveh and Sandra Lyng, Alan Walker, Paperboys, Mood Melodies, Cezinando and Jesper Borgen.
Awards and nominations
2009
- Lars Vaular - D'e Glede (studio album) - nominated for a Norwegian Grammy award
- Tommy Tee - Studio Time (studio album) - awarded a Norwegian Grammy award
2010
- Lars Vaular - Helt Om Natten, Helt Om Dagen (studio album) - awarded a Norwegian Grammy award, out of four nominations.
2011
- Lars Vaular - Du Betyr Meg (studio album) - awarded two Norwegian Grammy awards, out of four nominations.
- Timbuktu - Sagolandet (studio album) - awarded a Swedish Grammy award
2012
- Vinni - Sommerfuggel i Vinterland (single) - nominated for a Norwegian Grammy award
2013
- Lars Vaular - 1001 Hjem (studio album) - nominated for two Norwegian Grammy awards
- Don Martin - En gang Romsåsgutt alltid Romsåsgutt - awarded a Norwegian Grammy award
- Kaveh - Hjertet Kommer Først - nominated for a Norwegian Grammy award
References
- Studio, Defy. "MER - Om Oss". MER - Om Oss.
- Studio, Defy. "MER - Alan Walker". MER - Alan Walker.
- "Alan Walker - Faded Lyrics - Musixmatch". musiXmatch.
- "Alan Walker". Billboard.
- "Alan Walker - Sing Me To Sleep Lyrics - Musixmatch". musiXmatch.
- "SonyATV Music Publishing UK on Instagram: "#regram @timblacksmith #NewSigning alert! Welcome @gunnargreve & @andersfroen to the #SonyATVFamily @stellarsongs 🙌📝🎶"". Instagram.
- Studio, Defy. "MER - Management". MER - Management.
- "About - made". www.made.no. Archived from the original on 1 May 2013. Retrieved 22 May 2022.