GreenSpace

GreenSpace is a social network game created to promote environmentalism. The game was developed by RocketOwl, Inc. and launched December 1, 2011. The game is free with in-app purchases.

GreenSpace
Developer(s)RocketOwl
Platform(s)Adobe Flash, iOS
ReleaseFacebook: 1 Aug 2011[1]
iOS: 4 Sept 2012[2]
Genre(s)Simulation
Mode(s)Single-player with multiplayer interaction

Gameplay

Humans have been sending their trash into the galaxy for the past 300 years, unintentionally littering surrounding planets in the process. SpaceJanitors of the trash-clearing GreenSpace Corps are sent into outer space clean up the planets and make them habitable again. Players select pieces of trash for their GreenSpace Corps avatar to clear. Energy is required to clear trash off the planet. Players receive rewards for cleaning in the form of experience points and credits immediately after each piece of trash is cleaned.

Credits are used to build structures. Some structures can also produce credits, releasing the credits after an interval ranging from 15 minutes to one hour. RocketFuel, a special in-game credit, is earned by sharing the game with Facebook friends and by interacting with them in-game. Rocket fuel is used to perform actions en-masse, such as repairing all the buildings in a quadrant.

Players level-up by collecting experience points. Large pieces of garbage require the player to reach higher level before they can be cleared. Players can also gain experience by completing missions. Once a quadrant of the island is clear of trash, the player can build structures to produce additional energy and credits.

Monetization

Players can purchase RockeFuel and in-game credits using real-world money to help them advance more quickly through missions and upgrade their world and Greenspace Corps avatar.

GreenSpace participated in the now-defunct Facebook Credits program. Facebook credits could be put toward in-game purchases, such as additional RocketFuel.

Development

GreenSpace cost of US$800,000 to develop over the course of 2010 and 2011.[3] The game began its open beta in August 2011 and soft launched in December 1, 2011.

On August 2, 2012, GreenSpace received a major update.[4]

In September 2012, GreenSpace was released for iPad.[2]

Partnerships

In August 2012, RocketOwl and reforestation organization WeForest.org announced the Play2Plant partnership. As players reach in-game milestones in GreenSpace, trees will be planted by WeForest to reflect their progress.[5]

In November 2012, as part of its partnership with weforest.org, RocketOwl announced that it would plant a tree for every new GreenSpace player until the end of 2012. This resulted in more than 10,000 trees planted.[6][7]

Reception

In November 2012, GreenSpace hit a high of 80,000 monthly active users.[8]

Canadian Videogame Awards 2012 - Finalist for Best Social/Casual Game.[9]

Legacy

A sequel called BlueSpace is in development and is expected to launch on all devices.[10]

References
  1. "All In A Day". CBC Radio. Retrieved 6 September 2012.
  2. "GreenSpace". Apps on Tapp. Archived from the original on 14 October 2012. Retrieved 18 December 2012.
  3. "Green And Fun". Ottawa Citizen. Retrieved 18 December 2012.
  4. "RocketOwl Inc. Releases Eco-Conscious Social Game GreenSpace". Yahoo News. Retrieved 18 December 2012.
  5. Thomas, Knowlton. "This Canadian Startup is Determined to Change the World Through Social Gaming". TechVibes. Retrieved 18 December 2012.
  6. "Canadian Game Developer Aims to Save the World One Tree at a Time". TechVibes. Retrieved 18 December 2012.
  7. Carmichael, Stephanie (29 August 2012). "RocketOwl is improving the world, one player and one tree at a time". VentureBeat. Retrieved 18 December 2012.
  8. "GreenSpace". Archived from the original on 17 January 2013. Retrieved 13 December 2012.
  9. "2012 Nominees". Canadian Videogame Awards. Archived from the original on 23 April 2013. Retrieved 18 December 2012.
  10. Firestone, Bruce. "RocketOwl wises up to products game". Ottawa Business Journal. Retrieved 18 December 2012.
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