Gary Koepke

Gary Koepke is a creative director and co-founder of the Boston-based creative and communications agency Modernista![1] He is also the co-founder and AI director of Cuebric and Seyhan Lee, and AI Motion Pictures Productions; founding partner and chief creative officer at MARVIN.LA; and partner at The Network.

Gary Koepke
Born
Gary Lee Koepke

Career

Koepke began his career working with a number of major publications and brands. He served as founding creative director of Vibe magazine[2][3] and produced award-winning works including 26 magazine for AGFA,[4] the design of Musician magazine[5] and Benetton's Colors magazine, World Tour for Dun & Bradstreet Software, and SoHo Journal for SoHo Partnership.

He served as SVP, Creative Director for J.Crew, and Creative Director for Wieden+Kennedy Portland, where he helped open that agency's New York office.[6] Koepke designed David Byrne's book of photography, Strange Ritual;[7] directed the "Slow Burn" music video for David Bowie;[8] and directed the U2[9] video "Window in the Skies," which was named Best Video at the Los Angeles Film Festival.[10][11] He also worked with DJ Paul Oakenfold to create the visuals for his 2008 World Tour.[12]

Modernista!

Koepke founded Modernista! with Lance Jensen in 2000.[13] Jensen left the agency in December 2010.[14] Modernista! is an independent agency with clients such as Sears, Product (RED),[15] the National Park Foundation,[16] Nickelodeon, Food Should Taste Good, Chug, Sophos, Jack Wills, Boulder Digital Works,[17] Doc to Dock, Stop Handgun Violence,[18] and the Art Institute of Boston.[19] In the past, Modernista! has created marketing campaigns for clients such as General Motors,[20] Palm, Showtime[21] TIAA-CREF,[22] Napster, Gap, Anheuser-Busch, MTV, and Converse.[23]

Modernista! was named Regional Agency of the Year by AdWeek in 2004[24] and has won many other industry and creative awards. One version of its website was a finalist in the Webby Awards and the SXSW Web Awards.[25] The website was also selected for the Communication Arts Interactive Annual[26] and the ID Design Annual and was recognized by the D&AD Awards.[27] In addition, Modernista!'s redesign of BusinessWeek magazine took first place at the International Design Awards. One of its final projects, an alternative reality game leading up to Season Five of the Dexter TV show, won the Webby's Peoples Choice Award.[28]

In spring 2011, Modernista! shuttered its doors due to the sudden exit of co-founder Lance Jensen.[29]

Sapient

Koepke, joined SapientNitro as global ECD of brand content innovation.[30] He also became the VP (North America) and chief creative officer in SapientNitro, an agency redefining storytelling for an always-on world where brand experience flows through digital, retail, social, mobile and commerce.[31] In 2015, It was acquired by Publicis then became Publicis Sapient.[32]

MARVIN

In 2021, Koepke was a co-founder and chief creative director at MARVIN, a media company. His co-founders were Marvin Scott Jarrett and Geoff Cottrell.[33]

Seyhan Lee

In January 2020, Pinar Demirdag and Gary Koepke founded Seyhan Lee, an artistic development and production studio using machine learning (AI) and other 21st-century image technologies to produce cutting-edge visually stunning stories.[34][35] Whether it be through motion graphics, gaming, fashion, theater, music, or other artistic interpretations, our work represents the future of storytelling. stories that are both socially and visually significant. Seyhan Lee develops human-guided practical and thought-provoking creative A.I. solutions for the film, broadcast, and entertainment industries; immersive experiences; and brand activations.[36] They provide services in: film production, Film VFX, A.I. Tools for production, Creative A.I. consulting, title sequences and openers, storyboards, music video, concert backgrounds,and immersive experiences.[37]

Cuebric

In December 2022, Seyhan Lee launched Cuebric, a breakthrough generative AI tool for VFX workflow and virtual production that streamlines the production of dimentionalized environments with AI image generation and AI segmentation.[38][39] The launch of Cuebric ushers in a new era in film production, expanding the bounds of creativity by making normally complicated and labour-intensive processes simple and accessible.[40]

“The advent of creative A.I. can be likened to the invention of photography, and Cuebric ushers in the next generation of that technology,” said Seyhan Lee co-founder, Pinar Seyhan Demirdag.[41]

Personal life

Koepke is a musician and painter.[42][43] His work has been shown at the DNP Gallery in Japan.[44] He graduated with a Bachelor of Fine Arts (Graphic Design and Fine Arts) at Western Michigan University. He also works for permanent collection at the MOMA in NYC for film and advertising excellence.[45]

References
  1. Garfinkel, Mark (September 11, 2008). "Ad agency Modernista relies on out-of-the-box thinking". USA Today.
  2. Anderson, Mae (June 16, 2003). "Gary Koepke, Co-Founder, Modernista!, Outdoor and Press Juror". AllBusiness. Archived from the original on October 6, 2009.
  3. Hayman, Luke; Moghadam, Rami (September 9, 2008). "New Work: 'Vibe'". Pentagram. Archived from the original on February 11, 2009.
  4. ""26"/AGFA Journal". AIGA Design Archives.
  5. Newman, Robert (November 30, 2010). "The Art Direction of Musician Magazine: Gary Koepke". The Society of Publication Designers. Archived from the original on March 16, 2017.
  6. Williams, Alex (December 22, 1997). "The Great American Sellout". New York Magazine. Vol. 30, no. 49. p. 87. ISSN 0028-7369.
  7. "Strange Ritual". David Byrne. Archived from the original on February 10, 2014.
  8. Hunter, Sandy (June 5, 2002). "Koepke directs Bowie". Boards. Archived from the original on March 28, 2012.
  9. "The @U2 Interview: Gary Koepke". @U2. February 5, 2007.
  10. Macleod, Duncan (December 23, 2006). "U2 Window in the Skies Music Videos". The Inspiration Room.
  11. "U2, "Window in the Skies" – Dir. Gary Koepke". Videofeast. 2006. Archived from the original on August 19, 2011.
  12. "Oakenfold Taps Modernista for 2008 Tour Visuals". Advertising Age. April 1, 2008. Archived from the original on January 28, 2014.
  13. "American Beauty". Communication Arts. September 2007. Archived from the original on July 23, 2011.
  14. "Modernista Founder Lance Jensen Heads to Hill Holiday". Advertising Age. December 9, 2010. Archived from the original on July 1, 2012.
  15. (RED)NIGHTS concert site, http://rednights.joinred.com Archived 2014-10-06 at the Wayback Machine.
  16. "Communication Arts". Communication Arts. Retrieved September 14, 2023.
  17. "Boulder Digital Works Partners with Modernista!," in AgencySpy.com, June 8, 2010, http://www.mediabistro.com/agencyspy/boulder-digital-works-partners-with-modernista_b6681.
  18. "Stop Handgun Violence Debuts Dramatic Billboard in Massachusetts….", Stop Handgun Violence press release Archived 2008-11-21 at the Wayback Machine
  19. "Security Check Required". Facebook.com. Retrieved April 4, 2017.
  20. Patton, Phil (October 24, 2007). "Marketing Muscle and Guzzle". The New York Times. ISSN 0362-4331. Retrieved September 14, 2023.
  21. "Showtime, Modernista Amp Up Dexter, Season Five," in Online Marketing Connect, August 30, 2010, http://www.onlinemarketingconnect.com/mediabistroagencyspy/2010/08/showtime-modernista-amp-up-dexter-season-five/.
  22. "With Service-Career Focus, TIAA-CREF Hones Message," in USBANKER, October 2004, http://www.americanbanker.com/usb_issues/114_10/-231217-1.html Archived 2011-07-07 at the Wayback Machine.
  23. "A Century of Converse Shoes Have Adorned Many Feet," in the Boston Globe, Sept. 7, 2010, http://heat.basketball-news-update.com/a-century-of-converse-shoes-have-adorned-many-feet-the-boston-globe/.
  24. "Regional Agency of the Year: Modernista!," in AdWeek, Jan. 12, 2004, http://www.adweek.com/aw/esearch/article_display.jsp?vnu_content_id=2066162.
  25. "SxSW: Can Neuroscience Trump Creativity in Marketing?," report of panel discussion featuring Gary Koepke, in Econsultancy.com, March 13, 2010, http://econsultancy.com/us/blog/5587-sxsw-can-neuroscience-trump-creativity-in-marketing.
  26. "Modernista!," in Communication Arts 2009 Interactive Annual, http://www.commarts.com/interactive/cai09/Modernista.html Archived 2010-12-24 at the Wayback Machine.
  27. "Ad Agency Gets Web 2.0! Can It Be True?," in AttentionMax, March 28, 2008, http://www.attentionmax.com/blog/2008/03/ad_agency_gets_web_20_can_it_be_true.php. See also "Modernista Dismantles Site, Trusts the 'Net to Share Its Ethos," in Marketing Vox, March 19, 2008, http://www.marketingvox.com/modernista-dismantles-site-trusts-the-net-to-share-its-ethos-037421/ Archived 2011-07-14 at the Wayback Machine.
  28. "Showtime (Dexter) : Serial Huntress". Ad Age. August 2, 2010. Retrieved September 14, 2023.
  29. "Last Day for Staff at Modernista Is Friday". Advertising Age. April 27, 2011.
  30. "SapientNitro Taps Industry Maverick Gary Koepke to Lead Global Brand Content Innovation (NASDAQ:SAPE)". Shareholder.com. Retrieved April 4, 2017.
  31. Reidy, Chris. "Modernista cofounder Gary Koepke is the new chief creative officer at SapientNitro - The Boston Globe". BostonGlobe.com. Retrieved September 14, 2023.
  32. Russell, Jon (November 3, 2014). "Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse". TechCrunch. Retrieved September 14, 2023.
  33. Juang, Mike (November 24, 2020). "Trio of advertising, marketing and publishing vets open media and entertainment company". Ad Age. Retrieved September 14, 2023.
  34. "Gary Koepke". CogX Festival. Retrieved September 14, 2023.
  35. "Advertising and Design Icon Gary Koepke Joins AI Creative Studio Seyhan Lee as Partner". Little Black Book Online. Retrieved September 14, 2023.
  36. "And The Titanium Grand Prix Goes to Watson". Communication Arts. November 3, 2021. Retrieved September 14, 2023.
  37. Davenport, Tom. "Cuebric: Generative AI Comes To Hollywood". Forbes. Retrieved September 14, 2023.
  38. "Seyhan Lee Unveils Cuebric - The American Society of Cinematographers (en-US)". theasc.com. Retrieved September 16, 2023.
  39. "Seyhan Lee at NAB: the new generative AI system Cuebric by Jose Antunes - ProVideo Coalition". April 15, 2023. Retrieved September 16, 2023.
  40. Parkinson, Helen (December 16, 2022). "Breakthrough AI technology for filmmakers and creatives launched". British Cinematographer. Retrieved September 18, 2023.
  41. Parkinson, Helen (December 16, 2022). "Breakthrough AI technology for filmmakers and creatives launched". British Cinematographer. Retrieved September 16, 2023.
  42. "Alumni art exhibit opens at Richmond Center | WMU News | Western Michigan University". wmich.edu. Retrieved September 14, 2023.
  43. Gordon, Ken (February 22, 2008). "Modernista, The Coolest Sellouts in Town". Boston Magazine. Retrieved September 14, 2023.
  44. "The 32nd Exhibition: 2 American Art Directors". DNP.co.jp. Retrieved April 4, 2017.
  45. "Gary Koepke > Events: New York 2013 | Speakers / Advertising Week". archive.advertisingweek.com. Retrieved September 14, 2023.
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