Front Row Joe

Front Row Joe is a cat who is often well-respected to the level of a celebrity. He's a moviegoer and represents all the rules in the movie theater followed.

Joe has orange fur and originally wears a purple jacket with a necklace featuring the Cinemark logo until 1990 when he started buttoning his jacket. The logo then appeared on the right side of his jacket, closer to the collar of his shirt. He was a silent character until when he started taking the singing role in 1991.[2] Joe has also worn a scarf in a holiday policy trailer and occasionally wears sunglasses. On a policy trailer made by Cinema Concepts[3] for Cinemark's 20th anniversary in 2004, Joe made a comeback in CGI wearing a tuxedo with a red tie.[4]

In 2018, a new CGI design was created by ATK PLN for Joe, significantly changing his look. He now resembles more of a tabby cat with beige color added on much of his fur including his hands, feet, upper tail, eyebrows, mouth, and ears. He wears a red and white-striped shirt, a black necktie covered with a red sleeveless shirt, and black jeans. His accessories include a purple lanyard, name pin, and digital watch. His purple lanyard describes Joe's age to be in his teen years since its provided to Cinemark employees under 18, despite originally being an adult before the design. He occasionally wears other outfits such as a jungle explorer and summer outfit for promotional images.[5]

During Joe's original run, cinemas offered merchandising such as plastic kid-sized cups, plush, and t-shirts.[6][7][8]