Jamie Oliver's Food Revolution

Jamie Oliver's Food Revolution (retitled Jamie's American Food Revolution in the United Kingdom) is a television show on ABC from March 2010 until summer 2011. The show was produced by British chef Jamie Oliver and Ryan Seacrest, following Oliver as he attempted to reform the US school lunch programs, help American society fight obesity, and change their eating habits in order to live healthier and longer lives.

Not to be confused with The Revolution (TV series), another ABC show.
Jamie Oliver's Food Revolution
Promotional poster
Created byJamie Oliver
StarringJamie Oliver (host)
Country of originUnited States
Original languageEnglish
No. of seasons2
No. of episodes12
Production
Executive producersRyan Seacrest
Jamie Oliver
Running time60 minutes
Production companiesFresh One Productions
Ryan Seacrest Productions
Release
Original networkABC
Original releaseMarch 21, 2010 (2010-03-21) –
June 24, 2011 (2011-06-24)

Premise

The show premiered on ABC on March 21, 2010, in the UK on Channel 4 on September 13, 2010, in Greece on Fox Life Greece in November 2010 and in Italy on Raisat Gambero Rosso Channel in January 2011. Oliver, a celebrity chef and health campaigner in the United Kingdom, used a grassroots campaign in the US to curb obesity. In the first season, his efforts were focused in Huntington, West Virginia, statistically one of the unhealthiest cities in the country.[1] In an early trailer for the show, Oliver challenged a group of first grade schoolchildren to identify fruits and vegetables, and they were unable to do so.[2] The show appeared to combine the concepts from at least two of his previous TV series' campaigns in the UK: Jamie's Ministry of Food and Jamie's School Dinners.[3]

In the second season, Oliver took his food revolution to Los Angeles, California, home to the 2nd largest public school district in the US. Much of the season revolved around the Los Angeles Unified School District board of education's refusals to allow him to film in schools and his subsequent attempts to circumvent their decisions in creative ways.

In the episode from April 12, 2011, Oliver decried the use of pink slime in US ground meat and in US school lunches.[4][5] In the episode, Oliver explained what the product is and why he was repelled by it. He utilized artistic license in demonstrating the concept by immersing beef trimmings in liquid ammonia, rather than gaseous ammonia, as in the meat industry.[5] Oliver has stated, "Everyone who is told about 'pink slime' doesn't like it in their food—school kids, soldiers, senior citizens all hate it."[6] The American Meat Institute and Beef Products Inc. responded with a three-minute YouTube infomercial.[7]

Reception

In 2010, Jamie Oliver's Food Revolution was nominated for the Do Something TV Show Award from the VH1 Do Something Awards for its efforts to promote healthy eating at public schools. The show also won an Emmy Award for Outstanding Reality Program.

The show was renewed for a second six episode season on September 2, 2010.[8] The season premiered on Tuesday April 12, 2011 at 8:00 PM Eastern/7:00 PM Central.[9] After two episodes, the show was cancelled because of poor ratings and replaced by repeats of Dancing with the Stars. ABC aired the remaining four episodes in June; because of this, episodes 3-6 aired in the United Kingdom on Channel 4 before the United States.

U.S. ratings

Season 1 (2010)
Episode
number		 Episode Airdate Rating Share Rating/share
(18-49)		 Viewers
(millions)		 Rank
(timeslot)		 Rank
(night)
1 "Episode 101" March 21, 2010 4.1 7 2.2/6 6.20 3 9
2 "Episode 102" March 26, 2010 4.6 8 2.6/8 7.51 2 4
3 "Episode 103" April 2, 2010 2.8 5[10] 1.5/5 4.31 1 3[11]
4 "Episode 104" April 9, 2010 3.1 5[12] 1.6/5 7.72 2 2[13]
5 "Episode 105" April 16, 2010 2.7 5[14] 1.4/5 7.09 1[15] 2
6 "Episode 106" April 23, 2010 2.5 4[16] 1.3/4 7.91 2 3[17]

Season 2 (2011)
Episode
number		 Episode Original airdate Rating Share Rating/share
(18-49)		 Viewers
(millions)		 Rank
(timeslot)		 Rank
(night)
1 "Episode 201 - "Maybe L.A. Was a Big Mistake" April 12, 2011 3.4 5 1.5/5 5.36[18] TBA TBA
2 "Episode 202 - "I Think I Found a Loophole"[19] April 19, 2011 TBA TBA 1.1/5 4.70 TBA TBA
3 "Episode 203 - "Is It Me or Have We Just Been Pushed Into a Corner?"[20] June 3, 2011[21] TBA TBA 0.8/3 2.40 TBA TBA
4 "Episode 204 - "We’re Going To Go Guerrilla" June 10, 2011 TBA TBA 0.8/3 2.59 TBA TBA
5 "Episode 205 - "Feed Them Healthy Food With 77 Cents" June 17, 2011 TBA TBA 0.8/3 2.50 TBA TBA
6 "Episode 206 - "A New Start, a New Chance" June 24, 2011 TBA TBA 0.8/3 2.58 TBA TBA

Awards and nominations
YearPresenterAwardResult
2010 Emmy Awards Outstanding Reality Program Won
2012 Emmy Awards Outstanding Reality Program Nominated

References
  1. "Jamie Oliver Kickstarts a Revolution in America". 2010-01-13. Archived from the original on 2010-01-19. Retrieved 2010-02-11.
  2. Emami, Gazelle (2010-02-26). "First Graders Can't Identify Fruits, Veggies". Huffington Post.
  3. "Jamie Oliver's Ministry of Food Control". Reason.com. 2010-03-25.
  4. Barclay, Eliza (March 9, 2012). "Is It Safe To Eat 'Pink Slime'?". NPR. Retrieved July 21, 2012.
  5. Jamie Oliver's Food Revolution: Pink Slime – 70% of America's Beef is Treated with Ammonia. YouTube. April 12, 2011. Retrieved March 25, 2012.
  6. The 'Pink Slime' Story Continues Archived 2012-04-01 at the Wayback Machine (March 28, 2012). Jamie Oliver's Food Revolution.
  7. "Myth: Ordinary Household Ammonia is Used to Make Some Hamburgers". MeatMythCrushers.com. Retrieved March 8, 2012.
  8. Gorman, Bill (2010-09-02). "'Jamie Oliver's Food Revolution' Renewed By ABC For A Second Season - Ratings". TVbytheNumbers. Archived from the original on 2010-09-05. Retrieved 2011-06-25.
  9. "Jamie Oliver's Food Revolution returns for season two". TV Series Finale. 10 March 2011. Retrieved 2011-06-25.
  10. "TV Ratings: CBS, NBC duke it out, 'Miami Medical' is most-watched Friday - From Inside the Box - Zap2it". Blog.zap2it.com. 2010-04-03. Archived from the original on 2010-06-24. Retrieved 2010-07-02.
  11. "TV Ratings: Overnight Nielsen Ratings for Friday, April 2, 2010; Ghost Whisperer ratings, Medium rating, Miami Medical rating, Jamie Oliver's Food Revolution ratings, Who Do You Think You Are ratings, Dateline ratings, House ratings, Kitchen Nightmares ratings, Smallville ratings, 20/20 ratings - TV Ratings, Nielsen Ratings, Television Show Ratings". TVbytheNumbers.com. 2010-04-03. Archived from the original on 2010-04-07. Retrieved 2010-07-02.
  12. "TV Ratings: Most-watched 'Medium' gives CBS large win - From Inside the Box - Zap2it". Blog.zap2it.com. 2010-04-10. Archived from the original on 2010-07-10. Retrieved 2010-07-02.
  13. Seidman, Robert. "TV Ratings: Overnight Nielsen Ratings for Friday, April 9, 2010; Ghost Whisperer ratings, Medium rating, Miami Medical rating, Jamie Oliver's Food Revolution ratings, Who Do You Think You Are ratings, Dateline ratings, House ratings, Kitchen Nightmares ratings, Smallville ratings, 20/20 ratings - Ratings". TVbytheNumbers. Archived from the original on April 14, 2010. Retrieved 2011-06-25.
  14. "TV Ratings: NBC 'Secrets of the Mountain' triumphs Friday - From Inside the Box - Zap2it". Blog.zap2it.com. 2010-04-17. Archived from the original on 2010-07-07. Retrieved 2010-07-02.
  15. "TV Ratings: Overnight Nielsen Ratings for Friday, April 16, 2010; Ghost Whisperer ratings, Medium rating, Miami Medical rating, Jamie Oliver's Food Revolution ratings, Secrets of the Mountain ratings, Dateline ratings, House ratings, Kitchen Nightmares ratings, Smallville ratings, 20/20 ratings - TV Ratings, Nielsen Ratings, Television Show Ratings". TVbytheNumbers.com. Archived from the original on April 21, 2010. Retrieved 2010-07-02.
  16. "TV Ratings: Family tree show helps NBC take a Friday win - From Inside the Box - Zap2it". Blog.zap2it.com. 2010-04-24. Archived from the original on 2010-06-27. Retrieved 2010-07-02.
  17. "TV Ratings: Overnight Nielsen Ratings for Friday, April 23, 2010; Ghost Whisperer ratings, Medium rating, Miami Medical rating, Jamie Oliver's Food Revolution ratings, Secrets of the Mountain ratings, Dateline ratings, House ratings, Kitchen Nightmares ratings, Smallville ratings, 20/20 ratings - TV Ratings, Nielsen Ratings, Television Show Ratings". TVbytheNumbers.com. 2010-04-24. Archived from the original on 2010-04-29. Retrieved 2010-07-02.
  18. Gorman, Bill (April 13, 2011). "Tuesday Final Ratings: 'NCIS,' 'Parenthood,' 'Biggest Loser,' 'Food Revolution,' 'Dancing Results' Adjusted Up". TV by the Numbers. Archived from the original on April 15, 2011. Retrieved April 13, 2011.
  19. "THE STAKES MOUNT FOR JAMIE OLIVER AS HE GETS INTO A SCHOOL, ONLY TO BE MET BY EVER GREATER OBSTACLES, ON "JAMIE OLIVER'S FOOD REVOLUTION"". ABC Medianet. Retrieved April 8, 2011.
  20. "JAMIE MAKES INROADS AT PATRA'S, BUT HITS A MASSIVE ROADBLOCK WHEN THE SCHOOL BOARD BANS HIM FROM SERVING FOOD TO WEST ADAMS STUDENTS, ON "JAMIE OLIVER'S FOOD REVOLUTION"". ABC Medianet. Retrieved April 8, 2011.
  21. "Food Revolution Season 2 on ABC | Jamie Oliver (US)". Jamie Oliver. 2011-05-06. Archived from the original on 2011-07-14. Retrieved 2011-06-25.
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