Florence Williams (rugby union)

Florence Williams, known as 'Flo', (born 27 October 1994) is a Wales rugby union player. She plays fly-half for Wales and for Wasps Ladies Rugby Club. She made her international debut at the 2021 Women's Six Nations Championship.

Florence Williams
Date of birth (1994-10-27) 27 October 1994
Place of birthChatham, Kent, England
Height165 cm (5 ft 5 in)
SchoolMaidstone Grammar
Occupation(s)International Rugby Player, Marketing Consultant
Rugby union career
Position(s) Fly-half
Current team Wasps Ladies
Senior career
Years Team Apps (Points)
– Loughborough Lightning -- (--)
– Lichfield -- (--)
International career
Years Team Apps (Points)
2021–present Wales

Club career

Williams began her rugby career with Aylesford Bulls as fly-half and scrum-half. She later went on to play centre and fly-half for Lichfield, and later Loughborough Lightning, before joining the Wasps in 2018.

International career

Williams made her international debut at the 2021 Women's Six Nations Championships, playing fly-half for Wales.

Personal life

Williams was born in Chatham, Kent, in 1994 to an English mother and Welsh father. At age eight, she joined the Aylesford Bulls where she played for 12 years.

She attended Maidstone Grammar School and later Loughborough University, where she graduated in 2017 with a 2.1 degree in graphic communications.

In 2019, Williams launched the Perception Agency[1] which aims to build the profile of women's sport through marketing, consultancy, partnerships and branding.

In August 2020, Williams took to Twitter to highlight the disparity between the marketing material for Ireland Rugby's men's and women's sports kit.[2] While the press shots for the men's kit featured players from the team, the images depicting the women's kit featured nameless models. Williams' tweet went viral, prompting a massive online movement among female rugby players under the hashtag #IAmEnough.[3]

In January 2021, Williams appeared on the podcast Performance Hackers, discussing the perception of women's sport and advocating for positive change.[4]

References
  1. "Marketing Agency | The Perception Agency | London". Perception Agency. Retrieved 22 April 2021.
  2. "Florence Williams - Twitter". Twitter. Retrieved 23 April 2021.
  3. Tomas, Fiona (28 August 2020). "Irish women's jersey fiasco is a sad indictment of how international women's rugby is still treated". The Telegraph. ISSN 0307-1235. Retrieved 22 April 2021.
  4. Disrupting Women's Sport, Building Business and Elite Rugby w_ Flo Williams, retrieved 22 April 2021

Official website

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