First Moon Flights Club

According to popular legend, the program was conceived in 1964, when Austrian journalist Gerhart Pistor demanded a flight to the Moon at a Vienna travel agency.[4] The travel agency accepted his deposit of 500 Austrian shilling, and forwarded his request to Pan Am and Aeroflot.[5] At Pan Am, the request was eventually forwarded to founder Juan Trippe, who saw an opportunity in capitalizing on the obsession with human spaceflight.[4] Pistor's reservation was accepted two weeks later,[5] and was told that the first flight was expected to depart in 2000.[6]

The back of the membership card, featuring the fictional "Space Clipper" from 2001: A Space Odyssey

The program was established in 1968,[3] and no deposits were required for reservations.[3] Reservations did not include the fare, which Pan Am said was "not fully resolved, and may be out of this world."[7]

At the beginning of its operation, the program received only a small flow of requests. The popularity of the program was bolstered when the science fiction film 2001: A Space Odyssey was released in 1968. The movie, featuring a fictional Pan Am "Space Clipper", led some audiences to believe Pan Am's program was legitimate.[4] The first major surge of sales occurred after the successful Apollo 8 flight in 1968.[4] Trippe phoned ABC to make it known that the airline was keeping a list of people interested in a commercial flight to the Moon. After the publicity stunt, the company received "a flurry of requests".[1] The program was also promoted on radio and TV spots.[8] By July 20, 1969, during the lunar landing of Apollo 11, Pan Am's program had 25,000 reservation requests.[1] The successful Moon landing further increased sales.[4]

Reservers were given a membership card issued at no cost.[4][6] The cards were signed by Pan Am's vice president for sales, James Montgomery, and the "Space Clipper" was featured on the back of the card. A serial number was printed on the card, which reflected the reserver's position on the waiting list.[7] 100,000 cards were printed in total.[3]

The success of the program attracted competitor Trans World Airlines to maintain a similar waiting list,[1] who ended their program after receiving around 6,000 names and public interest had waned.[3]

Its waiting list was closed on March 3, 1971,[5] when the program became an administrative burden during an era of financial troubles at the airline.[3][6] By then, the list had 93,000 names from 90 countries, and included many public figures such as Ronald Reagan, Barry Goldwater, Walter Cronkite and George Shapiro.[1][3] As late as 1989, Pan Am maintained that the program was legitimate,[1] and that the memberships would eventually be redeemed.[8] A Pan Am spokeswoman called the program "a little off-scheduled", but promised that they were "keeping the list in an archive and will pull it out when—note that I didn't say if—the airline starts regular service."[5] The airline declared bankruptcy in 1991, formally ending the program.[1][6]