FirstCry
FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[1] FirstCry opened its first outlet in Srinagar in May 2019.[2] It is into its series E round of financing.[3]
| Type of business | Private |
|---|---|
Type of site | E-commerce |
| Available in | English |
| Founded | 2010 |
| Headquarters | Pune, Maharashtra, India |
| Area served | India |
| Owner | BrainBees Solutions Pvt Ltd |
| Founder(s) |
|
| Key people | Supam Maheshwari (CEO) |
| Industry | |
| Services | Online shopping |
| Revenue |  ₹897 crore (US$110 million) (2020) |
| Employees | 2000+ (2021) |
| URL | www |
| Commercial | Yes |
| Registration | Required |
| Current status | Active |
| Native client(s) on | Android iOS |
Mergers and acquisitions
In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹520 crore or US$65 million in 2023).[1][4] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[5][6] The company acquired playschool company Oi Playschool.[7][8]
Funding
FirstCry raised INR 95 Cr ($13 Mn) in an equity funding round from pi Ventures.[9]
References
- Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
- "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
- "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
- Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
- "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.
- Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
- Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
- Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.
- Bhalla, Kritti (29 March 2021). "Exclusive: Firstcry Valuation Close To $2 Bn After $13 Mn Round". Inc42 Media.
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