Eric J. Johnson

Eric J. Johnson is a professor of marketing at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business. He is the Co-Director for the Center for Decision Sciences.

This article is about the marketing professor. For the actor, see Eric Johnson (actor).
Eric J. Johnson
Academic background
EducationRutgers University
Carnegie-Mellon University
Academic work
DisciplineEconomics
Sub-disciplineBehavioral economics
InstitutionsCarnegie-Mellon University
University of Pennsylvania
Columbia Business School

Education

Johnson received a B.A. in Human Communication from Rutgers University in 1976 and an M.S. and PhD in Psychology from Carnegie-Mellon University in 1978 and 1980 respectively. After completing his degree, he was a National Science Foundation post-doctoral fellow at Stanford University for one year.

Career

He began his professional career at Carnegie-Mellon University in 1981 as an Assistant Professor of Industrial Administration at the Graduate School of Industrial Administration. He was an Associate Professor there from 1984-1987. Between 1984 and 1985, he was a visiting scholar at MIT Sloan School of Management. From 1992 to 1999, he was a Professor of Marketing, Decision Science and Psychology at the University of Pennsylvania and the inaugural holder of the David W. Hauck Chair in Marketing. In 1999, he joined Columbia University as a Professor of Business.[1]

Johnson's research explores the interface between behavioral decision research and economics. He looks at the decisions made by consumers and managers, and their implications for public policy, markets and marketing. Johnson has explored a wide range of topics, including how the way options are presented to decision-makers affect their choices in areas such as organ donation, the choice of environmentally friendly products, and investments. He is one of the original developers of Query Theory and has done work on how memory informs preferences. He has also done work on process tracing and was one of the co-developers of Mouselab Web, a tool used to monitor decision makers information acquisition on the web.[2] Recently, Johnson's work has focused on choice architecture and its influences on public policy.

He served as an Associate Editor of the Journal of Consumer Psychology, and i s the Senior Editor for Decision Sciences at Behavioral Science and Policy.

Writing

He has co-authored two books: Decision Research: A Field Guide[3] and The Adaptive Decision-Maker.[4]

Awards and honors

In 2009, he was awarded an honorary doctorate in Economics from the University of St. Gallen for "trail-blazing work in the field of Behavioral Economics”[5]

In 2013, he was named a fellow of the Association for Consumer Research.[6] He is also a fellow of the Association for Psychological Science.[1]

References
  1. "Eric J. Johnson". 15 September 2014.
  2. "Mouselab WEB". mouselabweb.org.
  3. Carroll, J., & Johnson, E. (1990). Decision research: A field guide. Newbury Park: Sage Publications.
  4. Payne, J., Bettman, J., & Johnson, E. (1993). The adaptive decision maker. Cambridge: Cambridge University Press.
  5. "Honorary Doctor of Economics 2008"..
  6. ">ACR Fellow Award | ACR".
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