Environics

Environics Research is a fully Canadian-owned company that provides consulting and market research services for businesses, governments, and non-profit organizations. It offers an array of research, consulting, and communications services.

Environics
TypePrivately held corporation
FoundedToronto, Ontario, Canada (1970 (1970))
FounderMichael Adams
HeadquartersToronto, Ontario, Canada
Key people
Barry Watson CEO
ServicesResearch
Websitewww.environics.ca

The company was founded in 1970, its founding president was Michael Adams,[1] and its CEO was Barry Watson.

The company's opinion polls results have been used by Canadian news media.[2][3][4]

Environics Group

In addition to Environics Research Group, the Environics group of companies includes Environics Communications, a public affairs and integrated marketing communications consultancy, Nexalogy Environics, a social media analysis company, Free For All Marketing, an experiential and event marketing firm, and Environics Lipkin, a global research and motivation company.

Environics Communications (currently Proof)
Proof
TypePrivately held company
Founded1994
FounderBruce MacLellan, CEO[5]
Headquarters
Toronto, Ontario, Canada
ServicesIntegrated Communications Agency
Websitewww.getproof.com

Environics Communications is a Canadian integrated marketing communications firm, established in 1994 by founder and current CEO Bruce MacLellan. The company's services include public relations, brand strategy and planning, creative & video, government relations, influencer marketing, and paid media, among others. In March 2017, the company released the second annual CanTrust Index, which measured Canadians' trust across a wide range of topics, industries, and sectors.

In March 2018, Environics Communications rebranded as Proof Inc. [6] Proof released the third annual CanTrust Index, continuing the trend of measuring Canadian's trust across topics,

industries, and sectors.[7][8][9]

References
  1. cf. Michael Adams: Fire and Ice. The United States, Canada and the myth of converging values. Penguin Canada, 2004. Listed among the "Top 25", the 25 most influential Canadian books in the past 25 years: Literary Review of Canada, 2016; Donner Prize, 2004
  2. For example (among many others): "Canadians worry about global warming: poll". Vancouver Observer. December 1, 2011. Retrieved February 23, 2012. The survey, conducted by Environics Research Group…
  3. "Latest Data Shows Canadians Trust "Sampling a Product or Service" Over Other Media & Advertising Sources of Information". www.montrealgazette.com. Retrieved 5 May 2016.
  4. "After six months in office, give Trudeau a 'B', while his cabinet's success is a mixed bag". Toronto Sun. Retrieved 5 May 2016.
  5. "About – Leadership Team & Corporate Social Responsibility | Proof". Getproof.com. Retrieved 2019-11-17.
  6. "Environics Communications rebrands as Proof". strategy. 2018-03-06. Retrieved 2018-06-21.
  7. "The 2018 Proof Inc. CanTrust Index | Proof". Proof. 2018-04-09. Retrieved 2018-06-21.
  8. "Canadians Trust Their Big Institutions. But Facebook? Not So Much". Retrieved 2018-06-21.
  9. "Social Networks and Artificial Intelligence at a Trust Tipping Point". www.newswire.ca. Retrieved 2018-06-21.

Sources
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