Electronic receipt
The electronic receipt or e-receipt is an electronic receipt of any product or service that was purchased.
Implementation
Digital receipts are normally sent via e-mail or via an app or via a scan of a QR-code that is displayed on a screen (cash register or payment terminal). Unlike paper receipts, e-receipts are used to reduce paper usage. These e-receipts are used to inform the customer of rebates and discounts. Another important purpose is to use the digital receipts as marketing instrument.[1] Another reason for the use of e-receipts is Business Intelligence. Through the usage of these e-receipts, companies can track their customers easier in terms of purchases, which supports the Business intelligence. Through this companies can adapt their marketing campaign towards the customers. The e-receipt helps to connect customers to their in-store purchases. Merchants can issue E-receipts using own mechanisms or use external services specialized on electronic payments.
Possible ways of distributing the email receipts may be to send an e-mail, an app, a website/web app, a QR-code or a BLE transmit on mobile. The general idea of the e-receipt remains the same, there are only different ways of distribution. There are many different companies that already offer their customers e-receipts. In the following part these different companies and technologies are compared and their pros and cons are discussed.
Mandates
In January 2019, a California assemblyman introduced a proposed bill that would prohibit businesses from issuing customers paper receipts unless they explicitly request one.[2]
References
- Perring, Rebecca (2016-01-29). "Retailers are now monitoring YOUR shopping habits and transactions with the eReceipt..." Daily Express#Sunday Express. Retrieved 2016-12-11.
- Daniels, Jeff (2019-01-08). "California bill would curb use of paper receipts, push digital option". CNBC. Retrieved 2019-01-13.