Eddie Gossage

While at Middle Tennessee, Gossage considered getting a job at the local Nashville International Raceway. After getting a recommendation from fellow The Tennessean sportswriter Larry Woody, he was hired to become the director of public relations at the speedway in April 1980. He earned $9,000 (adjusted for inflation, $31,965) annually for the job. According to himself, the work he did for the speedway was strenuous; he, on numerous occasions, had to be the janitor, a grass-keeper, the chef, and the pace car driver.[5] He initially regretted the job, stating that he thought his parents had thought he had wasted four years of college education to earn a low-paying job.[7] In addition, the job delayed his graduation from Middle Tennessee to 1982.[5]

Gossage conducting a post-race winner's interview after the 1983 Busch 500 with the winner of the race, Darrell Waltrip.

In January 1981, Nashville attorney Gary Baker bought full control of the Bristol International Raceway after being the co-owner of the speedway for three years. With the purchase, Baker owned both Nashville International Raceway and Bristol International Raceway.[8] As a result of the purchase, Baker moved Gossage to become the assistant general manager and the public relations director of the Bristol Motor Speedway in February, with recent University of Alabama graduate Tom Roberts taking his place at Nashville.[9] Under Gossage's work, the Bristol International Raceway saw renovations and improvement, bringing over $20 million (adjusted for inflation, $64,377,745) in revenue to the Tri-Cities area annually. Along with this, he, along with Baker, negotiated the live coverages of races held at Bristol and for the speedway to host events for the 1982 World's Fair.[10] He also made attempts to try and broaden the market of stock car racing, which at the time had been stuck to a mainly Southeastern and Appalachian market.[11]

In November 1981, California businessman Warner W. Hodgdon purchased half of the interest from Baker for the Bristol International Raceway.[12] By late 1983, Hodgdon managed to purchase complete control of both the Bristol International Raceway and the Nashville International Raceway, where both Gossage and Roberts worked, respectively. According to Roberts, Hodgdon was heavily disliked, with Roberts calling him "one of the biggest charlatans I had ever encountered", with both Gossage and Roberts making efforts to look for another job.[13] By September, Gossage had resigned from his position at the Bristol International Raceway.[14] The next month, Gossage joined the Miller Brewing Company as the marketing communications supervisor for the company's racing program.[13][15]

Gossage moved to Milwaukee, Wisconsin to work for the Miller Brewing Company. During this timespan, he reported that he had to spend 40 weekends a year traveling to events, exposing him to numerous types of racing, including CART, IMSA, NHRA, hydroplanes, and tractor pulling.[5] During his tenure at Miller, he hired Roberts,[13] assisted longtime NASCAR driver Bobby Allison in 1985 in his move to Stavola Brothers Racing,[16] and had to announce the injury statuses of both Allison and Mike Alexander, both of which were injured in 1988.[17][18] However, by 1989, Gossage grew tired of constant traveling that the company required. As a result, he left the Miller Brewing Company and joined the Charlotte Motor Speedway in February 1989 as the vice president of public relations.[1][19]

Gossage worked under the president and general manager of the Charlotte Motor Speedway and longtime promoter, Humpy Wheeler throughout his tenure at the speedway. Before his tenure, the position was considered to be one of the most feared, with many having quit in a short time period. According to Wheeler, he called the position "the most pressured job in racing, mostly because of me".[5] Describing Wheeler as a person who had "nine personalities", he frequently got into heated arguments with Wheeler, disagreeing on certain promotions that Wheeler wanted to do. However, he credits much of his success and influence from Wheeler, serving the position longer than anyone before his tenure. He stated that, "he made you better... he made everyone do better than they think they can".[5]

He was one of the main catalysts for the "One Hot Night" promotion for the 1992 The Winston, when the Charlotte Motor Speedway put up lights to illuminate the track for night racing, a feat seen as unprecedented because no track of its size had ever been illuminated successfully. During a "grand opening" and the first public testing of the lights, Gossage's boss and the owner of the Charlotte Motor Speedway at the time, Bruton Smith was invited to switch on the lights by using a prop switch. When Smith flipped the prop switch, pyrotechnics that shot off the top of the switch malfunctioned, leading to sparks hitting Smith's head, burning him.[20] The incident was recorded by the local Charlotte media and later sent nationally via satellite. While Smith was only treated as an outpatient for burns on his head, Gossage thought that due to the incident, he would be fired immediately. Gossage was told by Smith that he had taken the promotion "a little too far" before Smith headed to the hospital to be treated as an outpatient.[21]

To his surprise, he was not fired by Smith the next day. Wheeler told Gossage to send a fire extinguisher to Smith's office, stating that Smith had a "good sense of humor". Smith later called Gossage due to the fact that Smith's friends in Hawaii had seen the incident due to the fact that the footage of the incident was sent nationwide, asking how the footage had managed to reach Hawaii. When Gossage told Smith that he had sent the footage out via satellite for a cost of $600 (adjusted for inflation, $1,251), Smith thought Gossage was a "genius" for managing to get the footage out nationwide for a low cost.[21]

By 1994, Gossage and Smith had formed a strong relationship. In that same year, Smith, with the rising success of SMI, wanted to build a new track west of the Mississippi River. Smith called Gossage to head the project in secret, telling Gossage to "not tell Humpy". Numerous locations were scouted for the new speedway. A location in North Las Vegas, Nevada was considered until Gossage found out that local businessman Ralph Engelstad had been looking at the same piece of land to build what would eventually become the Las Vegas Motor Speedway. Smith agreed with Engelstad to not prospect the land any further, leaving the area to Engelstad. Later, the duo made trips to St. Louis and the Dallas–Fort Worth metroplex.[22] By November, the Fort Worth Star-Telegram reported that Smith and Gossage had made their final choices in either of the two places.[23]

In St. Louis, the duo found numerous parcels of land that had been recently flooded by the Mississippi River. Knowing that they couldn't hold racing in areas that could easily flood, the two scratched off St. Louis as the final construction site for the speedway. In Dallas–Fort Worth, the duo met businessman Ross Perot Jr. and flew in Perot's helicopter to scout a piece of land that was owned by Perot. After the two saw the land and its surrounding area, Gossage mouthed to Smith, "This is it!", with Smith agreeing.[22] By November 30, the Star-Telegram reported that the two were going to build a 150,000-capacity speedway in an undetermined location at a cost of around $75,000,000 (adjusted for inflation, $148,080,377).[24]

Groundbreaking of the Texas Motor Speedway started on April 11, 1995.[25] However, afterward, Gossage was told by Smith to worry about "working for Humpy" and not Texas, to Gossage's disappointment. However, in late May, he was then suddenly offered by Smith to run the speedway, to which he accepted.[26] According to Smith and Gossage, the track was inspired by numerous aspects of previous tracks that Smith owned, wanting to incorporate the best aspects from those tracks and expanding on those ideas for Texas.[27] In July 1996, dates for a NASCAR Winston Cup Series race were set, with a date from the North Wilkesboro Speedway being moved to Texas; a move that saw considerable controversy, as North Wilkesboro had been a mainstay on the NASCAR schedule since NASCAR's beginning. A date was set in April 1997.[28] The next month, Gossage announced that the Indy Racing League (IRL) would stage the first ever night race held at the speedway, to be held in June.[29]

Gossage and Speedway Motorsports owner Bruton Smith looking over the Texas Motor Speedway on the track's opening day.

The track immediately saw turmoil in its first couple of years. In the track's first year, at the Interstate Batteries 500, heavy rain had come during the race's weekend, causing qualifying to be cancelled and the grass parking lots of the speedway to be heavily soaked. While the issue was eventually resolved by using busses,[30] further issues were raised when drivers started to complain about the surface of the race track, leading to a major first lap pileup.[31] Two months later at the IRL race, the 1997 True Value 500, a scoring dispute between Billy Boat and Arie Luyendyk occurred when Luyendyk disputed the victory that was initially given to Boat. While Boat and his team owner, A. J. Foyt, were celebrating in victory lane, Luyendyk went to victory lane to dispute the victory, stating that the unofficial scoring had counted him one lap short. While there, he demanded an explanation from officials and claimed that he had won the race. Foyt proceeded to slap Luyendyk on the back of his head, knocking him to the ground before security separated the two.[32] After a scoring recheck, Luyendyk was declared the official winner, with the scoring error being blamed on a computer glitch.[33] After both races, Gossage announced that the speedway would reprofile the fourth turn, a source of many complaints.[34] Complaints lasted in 1998, with drivers complaining of a new bump in the turn. After a t-shirt printed that stated "Shut Up and Race" became a source of controversy that accused Gossage of not taking complaints seriously, he pledged to fix the turn after the race, this time with more success.[35]

From left to right: Gossage, then-Governor of Texas George W. Bush, and Bruton Smith at the 1999 Primestar 500.

Later events at the speedway saw increased and major success. In the speedway's first couple of years, numerous music concerts were held that attracted well over 200,000 people. Days after the 1997 IRL race, a two-day country music festival, Country Fest, was held at the speedway. The event attracted around 260,000 people.[36] A week later, the speedway held RockFest '97, a rock music festival that attracted around 400,000 people.[37] In 1999 and 2000, the speedway held NASCAR Winston Cup Series races that attracted 221,861 and 223,000 people, respectively, some of the largest attendance numbers on record for a NASCAR race.[38][39]

In 2000, NASCAR Craftsman Truck Series driver Tony Roper died of a basilar skull fracture during a crash on the speedway's front stretch.[40] The crash came after the deaths of Adam Petty and Kenny Irwin Jr., both of whom also died by basilar skull fractures caused by accidents in the same year. The three crashes combined caused renewed controversy with NASCAR over the safety of drivers, with many drivers arguing for softer walls and kill switches in the case of a stuck throttle.[41] In 2001, the track planned to run a Championship Auto Racing Teams (CART) race, the Firestone Firehawk 600, but the race was eventually cancelled after it was found that drivers would suffer extreme vertical g-loads that could have led to death.[42] Gossage and the speedway eventually sued CART for breach of contract, settling for around $5–7 million. In addition, CART races in 2002 and 2003 were annulled.[43]

With the city of Dallas, Texas proposing a bid to host the 2012 Summer Olympics, in 2000, Gossage proposed the integration of motorsports into the Olympic Games as a demonstration sport. Gossage proposed using the speedway as a racing venue, along with using the track for several other sports.[44] In 2002, he made attempts to move the Red River Showdown from the Cotton Bowl to the speedway, which, if implemented, would break a 71-year tradition. The decision was met with relative surprise, causing State Fair of Texas officials to state that the contract to play the game in the Cotton Bowl was set to last until 2006.[45] The proposal never went through; although, Gossage stated new hope to host it following the Battle at Bristol in 2016.[46]

Before 2002, Bruton Smith was reported to have an extreme desire to gain a second NASCAR Cup Series date at Texas Motor Speedway, with NASCAR disagreeing on the issue. In 2002, Francis Ferko, a minor shareholder in SMI, filed a lawsuit believing that NASCAR had violated antitrust laws. In the lawsuit between SMI and the NASCAR-owned International Speedway Corporation (ISC), the two companies found each other competing for race weekends. Stockholders of both companies sued each other. In the settlement made in May 2004, the Texas Motor Speedway earned a second race after years of Bruton's desire for having a second Texas date, to take effect in 2005.[47] To do this, one of Rockingham Speedway's dates, which was owned by ISC, was moved to Texas Motor Speedway.[48]

In 2007, rumors speculated that Gossage would replace the commissioner of the NHL, Gary Bettman. Both Gossage and the NHL denied the claims, with Gossage stating that he was loyal to SMI and Texas Motor Speedway.[49]

Gossage implemented numerous format changes to the speedway's NASCAR and IndyCar races in 2011. For both NASCAR Sprint Cup races, he made the decision to run both races at nighttime, making the races the first ever NASCAR Sprint Cup Series night races held at the speedway.[50] For the annual IndyCar race held at the speedway, he took the traditional 550 kilometres (340 mi) race and split the race into two separate 275 kilometres (171 mi) races, with both races counting as two individual races for that year's championship. In addition, half the amount of purse money and points were given for each race, and the second race's starting lineup was determined by a random draw.[51]

In September 2013, he announced the construction of Big Hoss TV, a television that was set to become the world's largest HD video display, surpassing the former record holder, the video screen at AT&T Stadium.[52] As a result of the construction of the video screen, the backstretch seating, which numbered to nearly 10,000 seats, was demolished in order to build the video screen.[53] The video screen was completed in March 2014, in time for the 2014 Duck Commander 500 race in early April.[54] On April 6, the video screen was officially certified by the Guinness Book of World Records as the largest HD television LED screen in the world.[55]

Complaints were made against the Texas Motor Speedway's track surface in June 2016 for being too difficult to dry when rain came down on the track.[56] Complaints were made again in November, when the 2016 AAA Texas 500 was delayed for seven hours due to rain.[57] In statements made in November, Gossage stated that he had no plans to repave the track in the short-term, quoting the opinions of NASCAR drivers Jimmie Johnson and Carl Edwards.[58] However, by January 2017, he announced the commencement of a repave, stating concerns of the track being too difficult to dry.[59] With the repave, the banking in the first two turns was decreased from 24 to 20 degrees, and the racing surface was expanded from 60 to 80 feet. He later credited SMI CEO Marcus G. Smith for directing the repave in February in an interview with the Fort Worth Star-Telegram.[60]

In the later years of Gossage's tenure at Texas Motor Speedway, the speedway saw a sharp decline in attendance. By November 2019, Gossage made calls to "modernize" the speedway, calling for a decrease of capacity from 135,000 seats to a stated range from 80,000 to 90,000, along with better internet services, a wider concession variety, and more suites.[61] Gossage also stated his defense that the track, even with decreased attendance, would still fill up the grandstands of smaller tracks, like Martinsville Speedway.[62]

In 2020, during the COVID-19 pandemic, the speedway's annual IndyCar race was moved to become the season opener for that year's IndyCar season.[63] Along with this, their spring NASCAR Cup Series date was moved to July.[64]

Gossage announcing both his retirement and the location of the 2021 NASCAR All-Star Race, which was held at the Texas Motor Speedway.

By the summer of 2020, Gossage had been in talks with Marcus Smith of whether to retire from being the president and general manager of the Texas Motor Speedway.[65] Around this time, he had grown upset at the IndyCar racing product that was caused by the track's surface, which had been essentially specifically made to improve only the NASCAR racing product. In addition, he had grown worn out by consequences suffered from the COVID-19 pandemic.[66] By early December, he stated to Smith that he would retire after working 32 years with SMI, and 25 years directing the Texas Motor Speedway.[65] The decision was publicly announced on May 13, 2021, with his retirement effective after the 2021 NASCAR All-Star Race that was set to take place on June 13.[67] Gossage himself did not state a successor; Marcus announced on August 4 that Texas Motor Speedway executive Rob Ramage had been promoted to replace Gossage as the general manager of the speedway.[68]

Rumors swirled afterwards about the circumstances of his retirement. John Sturbin, a former motorsports writer for the Star-Telegram, put out a rumor that stated Gossage disagreed heavily with the moving of Texas Motor Speedway's spring date in 2021 to the Circuit of the Americas, a decision made by SMI. According to the rumor put out by Sturbin, due to Gossage's disagreement, he was given an ultimatum by Marcus to either resign or to be fired by SMI. Gossage denied the rumor, stating, "There’s no truth to that at all, absolutely not. I would have a problem (with COTA) were it not for the fact that it’s us... it’s [managed by] Speedway Motorsports. Know what I mean?"[69]

Following his retirement from Texas Motor Speedway, Gossage focused solely on a public speaking career.[70] According to himself, the reason for transitioning to a motivational speaking career was that he had always enjoyed being a "manager of people". Having helped numerous prominent figures in NASCAR to get their start, such as former NASCAR president Mike Helton, he self-proclaimed that he wanted to teach people how to become the best version of themselves by teaching lessons that he himself had learned over his career. He also self-proclaimed that the job was an "extension of himself" and that "there was a certain demand" for him to become a motivational speaker.[71]

Along with Charlotte Motor Speedway CEO Bruton Smith and general manager Humpy Wheeler, he managed the installation of lights at the speedway as a part of a promotion to try and increase fan interest for the 1992 The Winston. By 1992, only eight iterations into the running of the event, Wheeler saw that the event needed a reinvigoration of the event, due to the event's stagnation in popularity. In October 1991, Wheeler announced the project, with seven months to complete the project.[73] While Gossage had worked with night racing before at the Bristol International Raceway and the Nashville International Raceway, the project was considered to be extremely challenging at the time. Eventually, the trio found Musco Lighting, a small Iowa-based company at the time, to assist with the project.[74] The lights were installed by April 1992.[20]

In 2003, Gossage announced the creation of an all-female pit crew, with the crew serving woman driver Shawna Robinson for that year's O'Reilly 400K NASCAR Craftsman Truck Series race.[75] After initial tryouts of around 20 women, seven women were recruited for the pit crew. The pit crew was named the "Dream Team", in reference to Robinson's sponsor at the time, Aaron's, Inc.[76]

Starting at the 2005 Samsung/Radio Shack 500 in April, Gossage directed a tradition of the victor of each NASCAR Cup Series and IndyCar Series race held at Texas Motor Speedway shooting blank six-shooters in post-race celebrations. With only one exception for the 2017 AAA Texas 500 in the wake of the Sutherland Springs church shooting that had occurred hours before the race, the tradition became a recurring and frequent event at the speedway under Gossage's tenure.[77] The tradition faced some criticism by gun control activists in 2013 and 2018, in the wake of the Sandy Hook Elementary School shooting and the Parkland high school shooting, respectively.[78][77] After Gossage's retirement in 2021, the tradition was phased out by March 2023.[79]

Gossage at a press conference in 2010, stating that he was training monkeys to sell souvenir programs for that year.

Gossage announced the "No Limits" campaign for the Texas Motor Speedway in 2010, a campaign that was originally slated to only last for 2011.[80] The campaign cost over $500,000 and was kicked off with a concert by the Goo Goo Dolls. Self-described as a "hot cars and hot chicks" campaign, the campaign was considered to target towards a more edgy, younger audience. The campaign received some criticism by religious groups. He defended the campaign, stating, "You can't make the spiritual argument to me... if you're going to write me this bullshit and then tell me the Dallas Cowboy cheerleaders are wholesome. C'mon."[81] Also in the same year, as an April Fools' Day stunt, he jokingly stated that he would give $100,000 to anyone that would legally change their name to TexasMotorSpeedway.com. As a result, local disc jockey Terry Dorsey took on the joke offer, leading to an official joke apology by Gossage, stating that the offer was a prank.[82] He also attempted to train monkeys to sell souvenir programs for the 2010 AAA Texas 500.[83]

In the wake of the 2011 NASCAR Sprint Cup Series championship battle between Tony Stewart and Carl Edwards, which was at the time one of the closest in NASCAR history, he forged a promotion that pictured the two drivers in a high-stakes boxing title fight.[84] In the same race, he also allowed British motoring television show Top Gear and one of its hosts, Richard Hammond, to film a segment for the show.[85]

While Gossage's track was under construction, in August 1996, a quarter-mile dirt track based in Alvin, Texas, sued Gossage's speedway over naming rights for the name "Texas Motor Speedway". Gossage, along with Bruton Smith, countersued on September 9 against the owners of the dirt track, stating that the owners were attempting to "squeeze and extort money" from the developers.[86] Due to the lawsuit, Smith and Gossage announced a new name for the speedway, the Texas International Raceway, on September 11.[87] While the litigation process was expected to take years, by December 2, the dispute was settled out of court. As part of the settlement, the dirt track agreed to changed the track's name, with Gossage and Smith able to keep the Texas Motor Speedway name. Jack Holland, the majority owner of the dirt track, expressed disappointment at the decision.[88]

In the first two NASCAR Winston Cup Series races at the Texas Motor Speedway in 1997 and 1998, numerous drivers complained about the surface of the speedway when numerous accidents occurred. In response to drivers' complaints in 1997, Gossage directed the repaving of the fourth turn to address the complaints.[34] Days before the 1998 race, Speedway Motorsports, Inc. chairman Bruton Smith announced the creation of a new t-shirt that had the words "Shut Up and Race" printed on it.[89] While Gossage directed some changes to the fourth turn, he did not move the wall in the turn, a source of many complaints from drivers. Gossage defended the track the day before the start of the race's weekend, comparing the fourth turn to Darlington Raceway's fourth turn, stating "A couple of drivers have said we need to move the wall in Turn 4... They've been saying that for 48 years at Darlington. Darlington should not move the wall back because that's what makes it quaint. Turn 4 is tricky. That's just the way it is."[90]

During the race's weekend, many drivers complained about a new bump exiting the turn.[91] To further compound problems, due to winter storms, water began to seep out of the surface in the first and second turns of the speedway. As a result of the seepages, qualifying was postponed from Friday to Saturday and the final practice session of the weekend was cancelled.[92][93] In response to the track's problems, numerous drivers called for a complete repave of the track, with some disappointed at the lack of action.[94] In the race's qualifying session, a crash involving Derrike Cope lead to Cope suffering rib injuries.[95] After the race, NASCAR leadership also began to criticize the track, with NASCAR spokesman Jeff Motley stating, "We're telling people to keep water off the race track... We're not asking for a whole lot. We want a track free of water, debris and potholes. That's not much to ask."[93] Bill France Jr., the president of NASCAR at the time, stated, "If he'd been working for me, I'da fired his ass. Not knowing shit and him running this goddamn place."[96] Gossage pledged to fix the seepage issues and to study the fourth turn problems after the race.[97]

Gossage was criticized heavily by drivers and NASCAR reporters for a lack of changes made to the speedway and for trying to turn the complaints into a promotion, selling t-shirts at souvenir stands for $18. The t-shirts became a major point of controversy, with many drivers believing that the shirts had mocked them unnecessarily. As a response to the t-shirts and further problems with the track itself, Gossage responded humorously, stating that new "Shut Up and Fix It" shirts would be made.[35] Years after the race, Gossage admitted that the promotion was done by NASCAR, stating, "NASCAR licensed the t-shirt and bumper sticker. Sometimes you take the beating. We didn't do it, but we took the hit for it."[98]

In August 2000, Gossage announced that the Texas Motor Speedway was scheduled to a Championship Auto Racing Teams (CART) race, to be held in April 2001.[99] According to Gossage, when the contract was signed in July 2000, both parties agreed that the cars would have to be slowed down in order to run the race. Months before the race, Gossage sent at least five letters to CART and the league's chairman, Joe Heitzler. Some of the content in Gossage's letters requested CART to "de-tune" the engines, run open tests, and to make the suspension of the cars stronger. Gossage suggested speeds of around 220–225 miles per hour. In response, CART made adjustments to the track, but not the cars themselves, seen by Gossage as a distraction to not slow the cars down.[100]

In December, CART driver Kenny Bräck ran a test session at the speedway. While Bräck ran over 100 laps with a top average speed of 221 miles per hour (356 km/h), the target speed was 225 miles per hour (362 km/h). Gossage later claimed that Bräck had purposely sandbagged the session under orders from CART. Bräck disputed the claim, stating, "It wasn’t like we were there testing and sandbagging... I remember there were very heavy gust of winds... which we had to adjust the car for, so we knew we were going to be quicker in somewhat more normal conditions."[100] Later private tests in the following months followed, with further accused sandbagging. In March, Maurício Gugelmin, who ran a private test with PacWest Racing in February, stated his belief that CART could not run the race in a teleconference with Gossage and CART officials, stating that the car was too fast for the track. Later concerns were not made about the speeds; but rather the roughness of the circuit.[100]

On race weekend, average lap speeds saw upwards of 233 miles per hour (375 km/h) during the weekend's qualifying sessions.[101] During Friday's afternoon practice session, Gugelmin crashed in the third turn.[102] By the end of Saturday, numerous drivers started to complain about dizziness and disorientation after getting out of their cars. By this point, CART officials were deciding how to slow down the cars in a Saturday evening meeting.[103] In that same meeting, CART doctors, including Steve Olvey, concluded that the drivers could not race over 225 mph without suffering g-forces that could cause death. Track owner Bruton Smith, who was in the meeting alongside Gossage, reported that he did not understand most of the meeting, stating at the end of the meeting to Gossage, "These gentlemen have to figure out how to slow these cars down before tomorrow morning."[100] On race day, 65,000 fans were ticketed, but the warm-up session was cancelled. Two hours before the race, the race was officially announced to be postponed.[42] CART had invited Gossage to join the official announcement, but Gossage adamantly refused, ordering his public relations staff to take off all logos of SMI off of tables and podiums. After CART made their official announcement, Gossage held his own conference, stating, "CART should have known."[100]

In the following days, local Fort Worth media doubted if the event would ever go on.[104] On May 2, it was officially announced that the race would not be rescheduled.[105] A week later, Gossage and SMI sued CART for breach of contract, with damages cited including 60,000 tickets, purse, the $2.1 million sanction fee, and additional compensation for promotional expenses, lost profits, and other damages.[106] During the suit, it subsequently emerged that CART had ignored repeated requests to conduct testing at TMS before the aborted race. On October 16, the lawsuit was settled for an undisclosed amount and annulled races in 2002 and 2003.[43] The way the incident was handled was widely criticized, and was viewed as a critical moment in the eventual downfall of CART.[107]

Throughout early 2008, Gossage directed the creation of a promotional campaign named "Reasons Why" for the 2008 Samsung 500. For the promotion, 12 billboard advertisements were made that featured NASCAR stars, with one referencing Dale Earnhardt Jr.'s move from his family-owned team, Dale Earnhardt, Inc., to Hendrick Motorsports. Among said reasons about why Earnhardt Jr. had left the team was because of business tensions between Dale Earnhardt, Inc. owner and his stepmother, Teresa Earnhardt. To promote the race, the Dale Earnhardt Jr. billboard made references to the tensions between Dale and Teresa, with his billboard reading "Reason #88: Step-Mom".[108] Kelley Earnhardt Miller, Dale's sister, opposed the billboard, and called Gossage to replace the billboard. Gossage replaced the billboard with a new slogan that gained Kelley's approval. According to Gossage, the billboard was the only promotion he ever regretted doing.[109]

For the 2013 NASCAR Sprint Cup Series spring race at the Texas Motor Speedway, both Gossage and NASCAR announced in early March that the race was to be sponsored by the National Rifle Association of America (NRA), a gun rights advocacy group that had gained significant controversy.[110] While initially praised by the local Fort Worth media,[111] the sponsorship became controversial nationwide for multiple reasons. While it wasn't the first time the NRA had sponsored a race in the top three divisions of NASCAR, the announcement had came months after the Sandy Hook Elementary School shooting in Connecticut. Along with this, NASCAR gave the final approval for the sponsor, which stirred controversy with gun control activists.[112] Days before the race itself, Gossage denied the race would become "NRA propaganda", stating, "no one is going to force any NRA literature in your hands... It's going to be a race. We are going to have a winner and have a lot of fun, and that's going to be the extent of it."[113]

As a result of the announcement, United States Senator from Connecticut, member of the Democratic Party, and ardent gun control advocate Chris Murphy pleaded with News Corporation owner Rupert Murdoch for Fox Sports to not broadcast the race, along with pleading Gossage to discontinue the tradition of the victor shooting two non-loaded revolvers in victory lane. Gossage dismissed the complaints, calling Murphy's complaint a "publicity effort",[114] with Fox Sports airing the race as scheduled.[115]

After the race, spectator Kirk Franklin committed suicide by shooting a gun to his head after engaging in an argument with other spectators. As a result of the suicide, NASCAR ordered public relations representatives and reporters to not interview drivers with the NRA logo behind them.[116][117] NASCAR later pledged to reevaluate its race sponsorships after the race concluded.[116]

For the 2016 Duck Commander 500, Gossage invited Phil Robertson, the president of Duck Commander, to state the pre-race prayer, a pre-race ceremony that occurs at all NASCAR races. During the prayer, Robertson made statements that he desired to have a "Jesus man" elected in the 2016 United States presidential election, stating, "I pray, Father, that we put a Jesus man in the White House. Help us do that and help us all to repent, to do what is right, to love you more and to love each other."[118] The prayer and Gossage were both later criticized for politicizing a sporting event. Gossage defended Robertson in an interview given by the Fort Worth Star-Telegram, stating, "He said what he felt and believed and there are a lot of people that agree with him and a lot that disagree with him. Nowadays, you cannot say what you think because of political correctness. So I guess everyone has a right to free speech or nobody does."[119]

Gossage met his first wife, Lena Jane Williams, while working for The Sidelines.[1] According to Gossage, Williams' "spunky [and] feisty" nature the first time the two met had attracted him. While Lena had initially thought Eddie was a "smart-ass", after going on four or five dates, the two started to think about marriage. Eventually, the two married in 1979 in McMinn County, Tennessee.[5] However, the two divorced in 1997, with Eddie refusing to state reasons on why the two divorced.[3] Eddie married his second and current wife, Melinda Marie Cobb, on March 27, 1999, at the Speedway Club at the Texas Motor Speedway.[121] Before the marriage, Melinda had been Eddie's former secretary at the speedway.[3]

Gossage has two children, both born while he was married to Williams. His first child, Jessica Amber, was born on December 18, 1980.[122] His second child, Dustin, was born 10 months later.[5]

In the fall of 2008, Gossage was diagnosed with cancer and began treatment in the spring of the following year.[123] In September 2009, Gossage announced that his cancer was in complete remission.[124] He officially announced in March 2010 that he had beaten the cancer.[125]

• In 2001, he received the inaugural Promoter of the Year award from the Indy Racing League.[129]
• In 2015, he received the Advertising Innovation and Marketing Excellence Award from the Dallas–Fort Worth chapters of the American Marketing Association and the American Advertising Federation.[130]
• In 2017, he received the Middle Tennessee State University Distinguished Alumnus Award.[131]
• In 2018, Eldora Speedway renamed their infield tunnel, the Love Tunnel, as the Gossage Tunnel as a humorous reference to a former complaint made by the track's owner, Tony Stewart against the Texas Motor Speedway.[132]