E3 Agency Network

The E3 International Agency Network is a well established and successful network of independent marketing communications agencies around the world, with a focus on business marketing.[1] Founded in 1978, E3 now includes agencies in 17 countries across four continent, comprising over 1,200 professionals. E3 headquarters are located in Belgium.

History

The network gets its name from the former European motorway Route E3 (part of the International E-road network), which connected Stockholm to Lisbon until the road numbers were reassigned in 1974. Similarly, the E3 network connects member agencies through collaboration and inroads to marketing innovation.[2]

Governance

A management committee of five to seven officers elected every two years meets monthly to make operational decisions for E3. The network holds an Annual General Meeting (AGM) and Extraordinary General Meeting (EGM) and Conference each year.

Activities

E3 offers ongoing educational programs, information exchange through online and in-person meetings, and services to help members stay up-to-date on the latest marketing techniques and technologies from digital branding to social marketing. The network also provides an opportunity for intercultural exchange and job sharing. Members frequently collaborate in order to expand their range of services to clients.

Membership is by invitation only and new agencies must be approved by a consensus vote of the management committee.

Member agencies

Mission

E3’s goal is to make its members more successful by expanding their knowledge, extending their geographical reach and empowering them to take on new opportunities. These are the three E's of E3.

References
  1. Advertising Age Special Report (May 1, 2006)
  2. Frank Schipper, T2M Conference Report, All Roads Lead to Europe, 2006, p. 13
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