Desta Global

DestaGlobal started as an Indian startup technology company working in agriculture sector.[1] The name ‘Desta’ is derived from an Amharic term which means happiness. The organisation was founded in 2010 by Ron Boehm, Marlys Boehm and Nishant Banore.[2][3]

DestaGlobal
TypePrivate
IndustryAgriculture, Internet
Founded2010
FounderRon Boehm, Marlys Boehm, Nishant Banore
Headquarters
Mumbai, Maharashtra
,
India
Area served
Maharashtra, India
Key people
Siddhartha Choudhary (CEO)
ProductsAgricultural Inputs
ServicesE-commerce
Websitedestaglobal.com

History & funding

DestaGlobal is a social impact organization working on the Agri-input distribution space contributing to income and livelihood of farmers.[4] The organisation focuses on distributing a wide portfolio of products to the farmers at the right price point.[5][6][7]

In 2010, DestaGlobal acquired $2 Mn from the US-based investor Boma Investments LLC in order to expand its products to farmers in Maharashtra.[8] Over the years, the organisation works extensively with farmers, dealers, distributors and Agri Manufacturers existing in overall 36 districts of Maharashtra.[9][10]

The organisation connects around 2.5 lakh farmers, 2,000 dealers and 130 agri input manufacturers in rural Maharashtra.

In 2015, technology became the focus of the organisation extending towards the rural hinterland.[11][12][13]

The organisation outstripped inferior marketing and distribution mediums of agri-inputs establishing an e-commerce portal & a web dashboard for dealers.[14][15] In 2018 & 2019 the organisation extended the tech platform to farmers and dealers by launching mobile applications with an objective to offer schemes on thousands of products available on the e-commerce portal.[16][17]

Organizational structure

DestaGlobal was founded in 2010 by Ron Boehm, Marlys Boehm & Nishant Banore.[4][2] Siddhartha Choudhary is heading the business as CEO of the company.[18]

Products and services

The organisation focuses on Agri-products such as seeds, pesticides, fertilizers, plant growth regulators, animal husbandry products. The organisation expanded the product portfolio including Agricultural equipments such as farm machinery, drip irrigation products, solar energy products & Other allied Products. The organisation also encourages organic farming assisting organic manures & organic products.[3]

DestaGlobal estimated, that technology could save $16 for every farmer today.[19] With a million farmers on the system, and sellers looking to extend better schemes, these savings could go up to $35 per farmer. Consequently, farmers would get a 2-3 percent better margin on their efforts thereby saving as much as $2 billion for India's farming community per annum.[13][20]

Destaglobal via Technology launched services such as :

DestaMart

A B2B e-commerce portal was launched in June 2015.[9] The organisation assembled this platform as a medium for the agri-input suppliers and agri-stores i.e. retailers at the village/district level focusing on the efficiency of agri-inputs supply chain.[8][21][22]

Web Dashboard

The organisation launched a web dashboard for dealers offering business insights & advanced market flow.[16][23]

DestaTalk

This agri-info portal renders information on streaming agricultural techniques and products and agribusiness.[24]

Siddhi Kisan App

An Android-based application was launched in July 2018 retaining farmers adversity.[5][17] This application offers agri-materials' to farmers at discounted rates in conjunction with a networking platform, a knowledge section and loyalty section.[16][14]

Siddhi Dealer App

The organisation launched an Android-based application for dealers in the year 2019. This Android-based application offers a platform for Ag-Dealers providing proper analysis of dealers’ business insights & advanced market flow.[16][17]

Activities

Desta Krushi Parivar

In May 2015, DestaTalk organized online photography contest. About 168 photographs were submitted for this contest.[25]

Desta Mela

On December 22, 2015, the organisation formulated an event for the local farmers of Palghar District, Maharashtra providing information on the latest farming products and innovative technology.[26] Agricultural products such as plant growth regulator, mulching paper, manure and solar lamp were on display for farmers.[27]

Desta Career Stall

The organisation hosted a programme to recruit local talents and train them for better job opportunities accompanying a tie-up with local agriculture universities, in order to provide information on pre-education and career opportunities contributing to the welfare of farmers' children's.[28][29]

Awards

Top 50 Tech Companies Award

DestaGlobal was selected as one of the 'Top 50 Tech Companies' at InterCon 2019, Dubai.[30]

Rural Activation of the Year

Organization was awarded with "Rural Activation of the Year" at WOW Awards Asia 2019 for its campaign named "Building a decentralized and self-sustaining agri-ecosystem".[31]

RMAI Flame Awards Asia 2019

In 2019, company was won award in two distinct categories namely "Best Use of Mobile" and "Rural Innovation of The Year" at RMAI Flame Awards Asia 2019.[32]

Rural Innovation of The Year

The organisation also won the "Rural Innovation Of The Year" Award at RMAI Flame Awards 2018 for campaign "Tech-solution To Connect Ag-manufacturer, Ag-dealer & Farmer With Each Other."[33]

Special Mention Award

DestaTalk the subsidiary agricultural information website of the organisation won the "Special Mention Award" at Social Media for Awareness Summit - 2016 organized by Digital Empowerment Foundation.[34]

References
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  2. "Village Venture". dna. 2013-11-20. Retrieved 2019-02-26.
  3. "The Tribune, Chandigarh, India - Trends". www.tribuneindia.com. Retrieved 2019-02-26.
  4. Verma, Amit (2016-11-11). "This startup aims to help farmers in increasing their income by providing agri-inputs and relevant agriculture information". Startup Success Stories India - News & Updates for Indian Entrepreneurs. Retrieved 2019-02-26.
  5. "This firm thinks a combination of e-commerce and AI can help farmers cut costs". Techcircle. 2018-07-30. Retrieved 2019-02-26.
  6. "Rural India is helping to revive the country's economy". The National. 2 June 2018. Retrieved 2019-02-26.
  7. "Maharashtra's Farmers now Gain Knowledge, Savings and Connect With Dealers via DestaGlobal's Siddhi app". Business Standard India. Press Trust of India. 2018-10-25. Retrieved 2019-02-26.
  8. Menon, Bindu D. (4 November 2015). "DestaGlobal looks to tap rural India with online platform". @businessline. Retrieved 2019-02-26.
  9. Bureau, R. M. "Desta Global launches online marketplace for agriculture inputs". www.ruralmarketing.in. Retrieved 2019-02-26.
  10. "prnews |World News Portal, Technology News". Retrieved 2019-02-26.
  11. Choudhary, Siddhartha. "How Technology Can Save Indian Farmers 2 billion a Year". BW Disrupt. Retrieved 2019-02-26.
  12. "APRIL- JUNE 2018". Issuu. Retrieved 2019-02-26.
  13. Choudhary, Siddhartha. "Technology May Help Indian Farmers Save 2 billion a year". BW Disrupt. Retrieved 2019-02-26.
  14. "Agritech Special - June 2018 - Siliconindia Magazine -1". www.siliconindiamagazine.com. Retrieved 2019-02-26.
  15. "Press Releases". NewsGram. Retrieved 2019-02-26.
  16. Mengle, Gautam S. (2018-09-06). "Siddhi: an app that brings farmers, dealers together". The Hindu. ISSN 0971-751X. Retrieved 2019-02-26.
  17. News, 5th Voice. "Siddhi app launched by DestaGlobal | 5th Voice News". 5thvoice.news. Retrieved 2019-02-26. {{cite web}}: |last= has generic name (help)
  18. "Article Search". www.htsyndication.com. Retrieved 2019-02-26.
  19. "PR Newswire". India Today. Retrieved 2019-02-26.
  20. "PR Newswire". NewsBlaze India. Retrieved 2019-02-26.
  21. "Now, an online platform for agriculture implements". @businessline. Retrieved 2019-02-26.
  22. "Maharashtra's Farmers now Gain Knowledge, Savings and Connect With Dealers via DestaGlobal's Siddhi app". www.dsij.in. Retrieved 2019-02-26.
  23. "Maharashtra's Farmers now Gain Knowledge, Savings and Connect With Dealers via DestaGlobal's Siddhi app - PRN India News - Webindia123.com". news.webindia123.com. Retrieved 2019-02-26.
  24. "Press Release by PR News Wire". Uttarakhand News Network. Retrieved 2019-02-26.
  25. "DestaGlobal announces the second edition of Desta Krishi Parivar for farmers across India | City Air News". www.cityairnews.com. Retrieved 2019-02-26.
  26. "DestaGlobal organised 'Desta Mela' in Palghar". Retrieved 2019-02-26.
  27. "Desta Global organised 'Desta Mela' in Palghar district, Maharashtra - INDIAN NEWS & TIMES : INDIAN NEWS & TIMES". Retrieved 2019-02-26.
  28. "DestaGlobal organised 'Desta Mela' in Palghar district, Maharashtra". www.indiainfoline.com. Retrieved 2019-02-26.
  29. "DestaGlobal Promotes Organic Agri-Products at Desta Mela in Palghar". EVENTFAQS Media. Retrieved 2019-02-26.
  30. InterCon Dubai, 2019 (Day 1), retrieved 2020-01-10
  31. "Meet the Winners of Experiential Marketing Awards at WOW Awards Asia 2019". EVENTFAQS Media. Retrieved 2020-01-10.
  32. Mustaquim, Mohd. "Know the winners of RMAI Flame Awards Asia 2019". ruralmarketing.in. Retrieved 2020-01-10.
  33. "Impact Communications, Dialogue Factory & TBB Top Metal Charts at RMAI Flame Awards Asia 2018". EVENTFAQS Media. Retrieved 2019-02-26.
  34. defwp-user (2016-03-16). "SM4E feliciates 19 Winners & 4 Special Mentions". Digital Empowerment Foundation. Retrieved 2019-02-26. {{cite web}}: |last= has generic name (help)
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