Derek Cha

Derek Cha is the founder of Sweet Frog, an American frozen yogurt chain, which originated in Richmond, Virginia in 2009.

Derek Cha
NationalityAmerican
CitizenshipUnited States of America
OccupationCEO
Known forFounder of Sweet Frog
SpouseAnnah Kim

Early life and career

Derek Cha was born and raised in the Republic of South Korea. At age 12, Cha migrated to the United States. In 1985, Cha started two framing businesses named "Art and Frame Depot" and "Art and Frame Warehouse." He eventually grew both businesses into a large chain of 80 stores nationwide, generating between $5 million and $10 million a year in revenue.[1] As the housing market declined in 2006 and the US economy went into recession, Cha found his stores struggling. In the year 2009, there weren't many of the initial 80 stores that remained open or operating profitably. Six months later, Cha opted for a completely new venture - frozen yogurt.[2]

Founding of Sweet Frog

In 2009, Cha and his wife opened the first Sweet Frog in Short Pump, Virginia. It was their first self-service frozen yogurt shop. Several months later, on July 7, they opened their second store, in Chesterfield, Virginia, which was even more successful than the first store. Their next stores were then opened in Chesterfield, Richmond, Charlottesville, Lynchburg, and Williamsburg, all located in Virginia.[3] The growth continued in 2011, as Sweet Frog opened 29 stores, and accelerated in 2012 as 113 more Sweet Frog stores opened, mostly located in the east coast states of Virginia, North Carolina, Maryland, South Carolina, and Pennsylvania. On April 17, 2012, at a time when Sweet Frog had 180 stores operating in the United States and a few foreign countries, Boxwood Capital Partners[4] bought into Derek Cha's vision of growth and made a minority investment into Sweet Frog Enterprises, LLC,[5] the company that owns and operates Sweet Frog.[6]

References

  1. "Industry Leader for Professional Commercial Grade Candle Equipment". www.tradetag.com. Archived from the original on 2012-06-19. Retrieved 2013-06-17.
  2. "Reinvention Reigns with Derek Cha". www.richmondmagazine.com. 3 August 2011.
  3. "Q&A: Yogurt chain leapfrogs competition - Richmond BizSense". 9 May 2011. Archived from the original on 2 July 2015. Retrieved 17 June 2013.
  4. "Boxwood Partners, LLC - Leverage Opportunity with 50 years of Experience". www.boxwoodpartnersllc.com. Archived from the original on 2013-06-07. Retrieved 2013-06-17.
  5. Yogurt, Sweet Frog. "sweetFrog Premium Frozen Yogurt". www.sweetfrogyogurt.com. Archived from the original on 2013-06-20. Retrieved 2013-06-17.
  6. "Venture Capital News: Sweet Frog Receives Growth Investment". www.vcnewsdaily.com. Archived from the original on 2014-08-08. Retrieved 2013-06-17.
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