Demet Mutlu

Demet Mutlu is a Turkish entrepreneur. She is the founder and CEO of Trendyol, an e-commerce operating in Turkey and Europe.[1] She left Harvard Business School in 2010 and founded Trendyol. She is also an investor and co-founder of Peak Games, and one of the largest companies in the global mobile gaming industry which was acquired by Zynga for $1.8 billion.

Demet Mutlu
EducationNew York University
Harvard Business School (dropped out)
Occupation(s)CEO and founder of Trendyol group

Education and career

Demet Mutlu graduated cum laude from New York University with a degree in Economics. After working for a number of companies in marketing and business development in Switzerland, Japan, America and Turkey, Demet Mutlu started her MBA at Harvard Business School in 2009.[2]

During a visit to Turkey during the summer after her first year at Harvard Business School, Demet Mutlu saw there was a gap in the field of e-commerce, especially in fashion, and left Harvard Business School to found Trendyol in 2010.[3]

Trendyol has taken an important step to reach consumers in Europe and launched the en.trendyol.com website for the users of 27 countries in Europe.[4] Trendyol is an online marketplace that enables local merchants to sell online through the platform. This model enables Trendyol to promote Turkish manufacturers and brands around the world.[5]

Trendyol has launched new businesses in line with demands from consumers such as Trendyol Express (logistics), Trendyol Go & Food (instant grocery and meal delivery), Trendyol Wallet (e-wallet) and Dolap (second-hand fashion marketplace) [6]

Accomplishments

In 2011, she was named one of the “10 Most Powerful Women Entrepreneurs in the World” by Fortune magazine.[7] In 2011, she was selected as a Global Shaper by the World Economic Forum and she became a founding member of the Global Shapers in Turkey. In 2012 she attended the Davos Summit.[8]

In 2013, she was the only Turk on the BOF 500 – a list prepared by "Business of Fashion", which includes 500 names that lead today's fashion world.[9]

In 2015, she was named one of Europe's 50 Most Inspiring Women in technology.[10]

In 2016 she was the only leader nominated from Turkey who got selected to the Young Global Leaders list of the World Economic Forum.[11] Trendyol was defined as "the world's most exclusive private social network".[12] In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.[13] In 2016, she was cited by The Hundert and Forbes magazines as a model for European women entrepreneurs.[14]

In 2017, she became the representative for Turkey of the “Inspiring Women” project of the world-famous lifestyle platform Refinery29.[15]

In 2019, she was named ‘Woman Entrepreneur of the Year’ at the Business People of the Year Awards by Ekonomist magazine.[16]

References
  1. https://pazarlamasyon.com/e-ticaret-devi-trendyolun-basari-dolu-hikayesi/. {{cite web}}: Missing or empty |title= (help)
  2. "Teknolojide yaratıcı fikirlerle büyüyorlar". Milliyet (in Turkish). Retrieved 2021-02-27.
  3. "Mutlu'nun büyük hayali - Fast Company Türkiye -". Fast Company Türkiye (in Turkish). 2021-01-15. Retrieved 2021-02-27.
  4. "2018'de Almanya operasyonunu başlatan Trendyol, Avrupa'da 27 ülkeye daha açıldı". Webrazzi (in Turkish). 2020-10-02. Retrieved 2021-02-27.
  5. "Trendyol'un Avrupa yolculuğu başladı". www.aa.com.tr. Retrieved 2021-02-27.
  6. "Mutlu'nun büyük hayali - Fast Company Türkiye -". Fast Company Türkiye (in Turkish). 2021-01-15. Retrieved 2021-02-27.
  7. "Fortune: 'Demet Mutlu en güçlü kadın girişimcilerden biri'". Sabah (in Turkish). Retrieved 2021-02-27.
  8. "Demet Mutlu | Global Shapers Community". 2016-02-22. Archived from the original on 2016-02-22. Retrieved 2021-02-27.
  9. Gazetesi, Dünya (2013-03-10). "Demet Mutlu 'modaya yön verenler' listesinde". www.dunya.com (in Turkish). Retrieved 2021-02-27.
  10. "Meet The Fifty Most Inspiring Women In European Tech - Inspiring fifty". 2015-09-25. Archived from the original on 2015-09-25. Retrieved 2021-02-27.
  11. "Trendyol.com'un kurucusu "Genç Küresel Lider" seçildi". CNN Türk (in Turkish). Retrieved 2021-02-27.
  12. Brinded, Lianna. "A 35-year-old Harvard dropout launched Turkey's largest e-commerce employer from her kitchen table". Business Insider. Retrieved 2021-02-27.
  13. "Avrupa'nın en iyi girişimcileri arasında Türkiye'den bir isim". Digital Age (in Turkish). Retrieved 2021-02-27.
  14. "Avrupa'nın en iyi girişimcileri arasında Türkiye'den bir isim". Digital Age (in Turkish). Retrieved 2021-02-27.
  15. "Perakende.org". www.perakende.org. Retrieved 2021-02-27.
  16. "Bölgenin en büyük platformu olacağız". Ekonomist (in Turkish). 2019-04-30. Retrieved 2021-02-27.
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