Debenhams.com

Debenhams.com, a trading name of Debenhams Brands Ltd, is an online retailer owned by Boohoo.com. The company was formed in 2021 after Boohoo purchased the website operations and rights to the name of the department store group Debenhams, which had entered liquidation.

Debenhams.com
Debenhams.com
TypeOnline retailer
IndustryFashion online retail
Beauty store
Founded2021
Headquarters49/51 Dale Street, Manchester, England, UK
Area served
United Kingdom
Key people
Daniel Finley, Chief Executive Officer
John Lyttle, Group Chief Executive
Products
  • clothing
  • shoes
  • accessories
  • toys
  • beauty and fragrance
  • jewellery and watches
  • gifts
  • electricals
  • home and furniture
  • garden
  • luggage
  • sports and leisure
OwnerBoohoo
ParentDebenhams Brands Ltd
Websitedebenhams.com

Boohoo purchased the name and associated website operations from the administrators of Debenhams for £55 million in January 2021.[1] On 12 April 2021, Boohoo relaunched the Debenhams website with a new full range of products and brands, mostly brands owned by Boohoo.[2] Debenhams' remaining stores continued to trade separately to the website operation until their closure in May that year.[3]

On 16 June 2021, Boohoo's Group Chief Executive John Lyttle told The Times that some beauty brands had refused to supply products to Debenhams unless it had a physical store presence, thus Boohoo planned to open one Debenhams-branded beauty store outside London.[4][5]

In December 2021, Debenhams.com Beauty opened in the Manchester Arndale shopping centre, a 7552sq ft two floor physical store operated by Boohoo Group in their home city.[6] The store was launched to meet a number of contractual deals with brands Boohoo stocks and as a rival to Next's beauty halls[7] and Harrods' H Beauty chain.[8] No further physical stores are expected to be opened.[9]

References
  1. "Boohoo buys Debenhams brand and website for £55m". BBC News. 25 January 2021. Retrieved 25 January 2021.
  2. "12 April 2021: Frequently Asked Questions". Debenhams. Retrieved 25 April 2021.
  3. Davey, James (5 May 2021). "After 242 years it's goodbye, last Debenhams to close on May 15". Reuters. Retrieved 5 May 2021.
  4. "Boohoo's Debenhams beauty store a 'savvy' move". Drapers. 16 June 2021. Retrieved 20 June 2021.
  5. Armstrong, Ashley (15 June 2021). "Boohoo to reopen Debenhams — but just one shop". The Times. ISSN 0140-0460. Retrieved 20 June 2021.
  6. "Boohoo opens doors to "Debenhams Beauty" store - Retail Gazette". www.retailgazette.co.uk.
  7. "Next to create new chain of upmarket beauty halls". The Guardian. 7 May 2020.
  8. Pugh, Rachel (2 December 2021). "Debenhams has reopened and shoppers are getting tickets to go inside". Manchester Evening News.
  9. Butler, Sarah (3 December 2021). "Debenhams returns to high street with Manchester beauty store". The Guardian.
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