Darling (sunscreen)

Darling is an Italian sun care company founded in 2018.

History

Darling was founded in 2018 by Alberto Giacobazzi and Ilenia Gebennini in Modena, Italy.[1] The slogan of the company is a play on the acronym SPF, which they state stands for "stay pretty forever".[2] Its products are available over the Internet, and initially in physical stores in Europe, the Middle East, and the United States.[3]

Sun care

Darling has sun care lotions with SPF protection,[4] tan "enhancers",[5] and items for post sun exposure use.[6] SPF levels range from 20 to 50.[7] Each of their lotions are vegan and paraben-free, and ingredients include vitamin E and anti-oxidants.[8] The scent used in Darling lotions—Monoi de Tahiti—emanates from an oil imported from Polynesia, which is made of coconut oil, the pulp of sun-dried walnuts, and macerated with tiarè flowers.[9] Other ingredients include aloe vera, allantoin, horsetail, apricot oil, jojoba oil,[10] blueberry extract, and chamomile.[11] All ingredients are either ecologically friendly or recyclable.[12]

References
  1. Salibian, Sandra (May 10, 2022). "Darling Expands Beauty Range Ahead of Distribution Boost in U.S." Women's Wear Daily.
  2. Elisa Grasso. "Il brand beauty da scoprire questo mese: DARLING" (in Italian). Acrimònia.
  3. Chiara Dainese (March 16, 2019). "AG Cosmetics cresce all'estero con Darling Sun" (in Italian). Pambianco News.
  4. Río, Por Blanca Del (May 19, 2020). "'Darling', el solar más bonito del verano de 2020". ELLE.
  5. Eredi, Di Veronica (June 23, 2022). "I migliori solari dell'Estate 2022 in versione travel kit". Harper's BAZAAR.
  6. Ullate, Por Sara (May 20, 2020). "Así es el protector solar que usa Chiara Ferragni y que se ha puesto de moda entre las 'influencers'". Harper's BAZAAR.
  7. "Este protector solar no es nada pegajoso, se absorbe súper rápido y huele de MARAVILLA". Glamour España. July 28, 2019.
  8. "Queste creme solari vi faranno voglia di mettervi un costume da bagno e abbronzarvi davanti alla finestra". Vogue Italia. April 28, 2021.
  9. MARÍA PALMA (March 29, 2021). "Este es el instagrameable protector solar que ha conquistado a Chiara Ferragni, ¡además es un activador del bronceado!". La Razon.
  10. CRISTIANA PROVERA (May 28, 2021). "Solari 2021: i nuovi prodotti per abbronzarsi in sicurezza". Amica.
  11. Camilla Alcini (May 2, 2021). "DARLING x San Valentino 2021". Acrimònia.
  12. "Alberto Giacobazzi eletto da Forbes fra i cento giovani "leader del futuro"". Gazzetta di Reggio. March 18, 2021.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.