DC Shoes

DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters.[1]

DC Shoes, Inc.
TypeSubsidiary
FoundedJune 1994 (1994-06)
FounderKen Block, Damon Way, Clayton Blehm
HeadquartersHuntington Beach, California, United States
Key people
Ken Block, Damon Way, Danny Way, Clayton Blehm, Colin McKay, Rob Dyrdek
ProductsFootwear, apparel, snowboards
ParentAuthentic Brands Group
Websitewww.dcshoes.com
A pair of DC Shoes

History

The company was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm.[2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California.[3] DC originally stood for "Droors Clothing", but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.[2]

On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction.[4][5] In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach.[6] A video entitled Skateboarding Is Forever was released online in 2010 and featured skateboarders Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the company in 2013, and have since attained professional status.

In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo.[7] As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online.[8] The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson.[9][10] Felipe Gustavo was introduced at a later stage.[11][12]

A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team.[9][10][13]

Co-founder Block died in a snowmobile crash in January 2023.[14]

Skateboarding team

Global professionals

Former

Global amateurs

Regional teams

Similar to other larger brands, such as Nike, Inc.[21][22] and Adidas,[23][24][25] DC sponsors regional teams in addition to its global team. Initially, national teams, such as the DC Shoes China team,[26] DC Shoes Spain team,[27][28] DC Shoes Norway,[29] and DC Shoes Australia were formed,[30][31][32] but in 2013 the various skate teams seem to have been merged and united under regional titles. However, as of July 2013,[33] DC Shoes Canada has not been officially disbanded and the team consists of Morgan Smith, Josh Clark, Sascha Daley, Micky Papa, Paul Trep, Will Marshall, Mitch Barrette, Bobby Dekyzer, and Chad Dickson.[34] Additionally, as of September 2013, a UK "National" team exists, and consists of Conhuir Lynn, Dave Snaddon, Sean Smith, Dylan Hughes, and Nicky Howells.[35]

As of September 2013, the DC Shoes Europe team consists of Madars Apse, Josef Skott Jatta, Thaynan Costa, Michael Sommer, Javier Paredes, Bruno Aballay, Antony Lopez, Ruben Garcia, and Manuel Margreiter.[36][37] In late 2012, an Asia Pacific (DC APAC) team superseded the Australian team and will presumably incorporate skateboarders from the Chinese team, such as Taiwan pro Adee Lu, as well as other parts of the Asia-Pacific region. Tommy Fynn was introduced as the first member of DC's APAC skate team,[38] followed by fellow Australian Jake Hayes, whose welcome video part was published on the Internet in April 2013.[39]

As of November 1, 2014, the regional teams were no longer listed on the company's websites.

Snow team

Global professionals
  • Devun Walsh
  • Torstein Horgmo
  • Iikka Backstrom
  • Mons Roisland
  • Sebbe De Buck
  • Travis Rice
  • Jordan Morse
  • Brady Lem
  • Justin Fronius
  • Anto Chamberland
  • Jonathan Lindhe

Former

Moto team

Professional

Former
  • Ricky Carmichael
  • Jeff Emig
  • Mike Cinqmars
  • Ryan Hughes
  • Jimmy Button
  • Adam Jones
  • Malcolm Stewart
  • Jason Anderson
  • Ryan Morais
  • Martin Davalos
  • Josh Hill
  • Justin Hill
  • Davi Millsaps
  • Broc Tickle
  • Ian Trettel
  • Zack Bell
  • Nico Izzi
  • Tommy Searle
  • Jolene Van Vugt
  • Matt Moss
  • Max Anstie

Amateur
  • Carson Mumford
  • Chase Bell[40]

National professionals
  • Tyler Bereman
  • Chris Plouffe
  • Mitch Alcorn[40]

Auto Team

Surf Team

On June 15, 2016 DC Shoes introduced their new global surf team marking the return of the DC Shoes Surfing platform since 2003.

Current
  • Bruce Irons
  • Ezekiel Lau
  • Kanoa Igrashi
  • Leonardo Fioravanti

Former

Past Teams

BMX
  • Chad Kagy
  • Dave Mirra
  • Robbie Miranda
  • Broc Raiford
  • Chris Doyle
  • Colin Winkelmann
  • Jerry Bagley
  • Dylan Stark
  • Edwin De La Rosa
  • Alfredo Mancuso
  • Neal Wood
  • Rob Wise
  • Anthony Napolitan
  • Mike "Hucker" Clark
  • Corey Bohan
  • Jeremiah Smith
  • Stevie Churchill
  • Kelly Bolton
  • Biz
  • Brett Banasiewicz
  • Robbie Morales
  • Daniel Dhers
  • Dylan Clayton

See also

References
  1. DC (2012). "SHOP". DC. DC SHOES, INC. Archived from the original on 24 May 2012. Retrieved 20 August 2012.
  2. "About Us". DC Shoes. DC Shoes, Inc. 2013. Retrieved 14 July 2014.
  3. Fast Company (12 June 2003). "Putting Your Best Foot Forward". Fast Company. Mansueto Ventures LLC. Archived from the original on 26 October 2012. Retrieved 18 August 2012.
  4. "Quiksilver, Form 8-K, Current Report, Filing Date Mar 10, 2004". secdatabase.com. Retrieved Apr 1, 2013.
  5. Conor Dougherty (9 March 2004). "DC Shoes OKs $87,000,000 offer from Quiksilver". The Union–Tribune. Archived from the original on 5 May 2012. Retrieved 18 August 2012.
  6. Hamanaka, Kari (June 6, 2011). "Big Apparel Makers Post 5% Increase in Local Jobs". Orange County Business Journal. 34 (23): 31.
  7. Templeton Elliot (6 May 2011). "New DC Skate Logo". The Skateboard Mag. Strictly Skateboarding. Archived from the original on 4 February 2013. Retrieved 21 September 2012.
  8. "Commercials". Michael Poore. 2011. Retrieved 21 September 2012.
  9. DCshoesFILM (31 December 2011). "DC SHOES: REDISCOVER DC - TEAM 2012". YouTube. Google, Inc. Retrieved 24 September 2012.
  10. "DC LAUNCHES NEW YEAR WITH NEW SKATE TEAM". BNQT.com. BNQT Media Group / USA Today Sports. 2 January 2012. Archived from the original on June 28, 2013. Retrieved 10 April 2013.
  11. Masa (22 March 2013). "DC SHOES – "THE EVAN SMITH EXPERIENCE" | VIDEO". freshness. Complex Media. Retrieved 23 March 2013.
  12. DCshoesFilm (17 September 2012). "DC SHOES: REDISCOVER HOME - FELIPE GUSTAVO - PART 1" (Video upload). YouTube. Google, Inc. Retrieved 29 October 2012.
  13. Amy Sciarretto (3 January 2012). "DC Shoes Launches Rediscover DC Campaign". Artist Direct. Rogue Digital, LLC. Retrieved 29 October 2012.
  14. "Ken Block killed in snowmobile crash". Motorsport.com. 2 January 2023.
  15. TWS (8 April 2013). "YES ON WES—LEGALIZE THE WES KREMER PRO!". TransWorld SKATEboarding. Bonnier Corporation. Retrieved 10 April 2013.
  16. "John Shanahan Biography, Videos & Photos | DC Shoes". dcshoes.com. Retrieved 2018-03-08.
  17. "Ish Cepeda Biography, Videos & Photos | DC Shoes".
  18. TWS (19 August 2013). "DC SHOES CYRIL JACKSON & THE BAKER COUNCIL S". TransWorld Skateboarding. GrindMedia. Retrieved 19 August 2013.
  19. "DC SHOES: DEFUNKT INTRODUCING TRISTAN FUNKHOUSER & BOBBY DE KEYZER" (Video upload). DC Shoes on YouTube. Google Inc. 19 December 2014. Retrieved 20 December 2014.
  20. "The Team". DC Shoes. Retrieved September 28, 2014.
  21. "NIKE FAWKNER CLIP". Modus. FiveFoot4. 12 August 2011. Archived from the original on 27 April 2013. Retrieved 21 October 2012.
  22. Morgan Campbell (11 December 2012). "The Swoosh At The Dome". Skateboarding Australia Blog. Skateboarding Australia. Archived from the original on 21 April 2013. Retrieved 14 December 2012.
  23. DaltonRogers1 (9 October 2010). "Adidas Skateboarding - Australian Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  24. adidasSkateboarding (11 June 2012). "adidas Skateboarding Sweden Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  25. adidasSkateboarding (3 December 2012). "adidas Skateboarding International Team" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  26. Zhao Power (12 November 2012). "Brian Peacock - Welcome to DC Shoes" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  27. madeinozcustom (2 January 2013). "MANOLO ROBLES" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  28. cuscoide (29 April 2007). "#1 - DC Shoes Spain in Portugal" (Video upload). YouTube. Google, Inc. Retrieved 16 January 2013.
  29. "About". DC Shoes Norway on Facebook. Facebook. 1994. Retrieved 23 January 2013.
  30. "DC WELCOMES TOMMY FYNN". SLAM Skateboarding Magazine. July 2012. Archived from the original on 17 April 2014. Retrieved 23 January 2013.
  31. Morgan Campbell (13 December 2012). "Tommy Fynn DC Part". Skateboarding Australia Blog. Skateboarding Australia. Archived from the original on 21 April 2013. Retrieved 23 January 2013.
  32. DCShoesAustralia (12 July 2012). "DC Australia: Episode 1 - Skate Team Montage" (Video upload). YouTube. Google, Inc. Retrieved 23 January 2013.
  33. DC Canada (July 2013). "AZ/DC" (Video upload). DC Canada on Vimeo. Vimeo LLC. Retrieved 16 September 2013.
  34. DC Canada (17 September 2013). "DC Canada". DC Canada on Vimeo. Vimeo LLC. Retrieved 16 September 2013.
  35. "Skate - Team - National". DC Shoes UK. DC Shoes, Inc. September 2013. Retrieved 23 September 2013.
  36. DCShoesFilmEurope (12 September 2013). "DC Shoes Europe - Russia Skate Trip" (Video upload). YouTube. Google, Inc. Retrieved 16 September 2013.
  37. "Skate - Team Europe". DC Shoes Europe. DC Shoes, Inc. 17 September 2013. Retrieved 16 September 2013.
  38. DCShoesAustralia (12 December 2012). "DC APAC - Welcome Tommy Fynn" (Video upload). YouTube. Google, Inc. Retrieved 23 January 2013.
  39. Templeton Elliot (12 April 2013). "Jake Hayes for DC Australia". The Skateboard Mag. Strictly Skateboarding. Archived from the original (Video upload) on 1 June 2013. Retrieved 13 April 2013.
  40. "Moto – The Team – Pros". DC Shoes. DC Shoes, Inc. April 2013. Archived from the original on 20 April 2013. Retrieved 10 April 2013.
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