Crystal Clear (bottled water brand)

Crystal Clear is a bottled purified water brand of Solerex Water Technologies Inc. established in the Philippines in 1990.[1]

Crystal Clear
Product typeBottled Water
OwnerSolerex Water Technologies, Inc.
Introduced1990 (1990)
MarketsPhilippines, Malaysia, Indonesia, Sierra Leone
Websitecrystalclear.com.ph

History

Solerex Water Technologies Inc., formerly part of a hotel interior design company since 1986, established itself as a separate organization in 1990. Since its inception it began focusing on marketing its bottled water brand "Crystal Clear."[2]

Crystal Clear proved to be successful utilizing reverse osmosis for water purification. It began expanding as a water refilling station franchise in 1997 and grew to be the second most extensive water refilling station network in the Philippines.[3] Growing to over 2,500 franchise stores and expanding to reach other markets in Indonesia and Malaysia.[4]

In September 2012, Solerex Water Technologies tied up with Sierra Leone company Peninsular Innovative Group to launch a Crystal Clear Water location in Freetown.[5][6]

References
  1. "Crystal Clear joins fun run for breastfeeders". The Philippine Star. October 18, 2011. Archived from the original on January 31, 2013. Retrieved 27 September 2012.
  2. Dumlao, Trina Arceo (26 March 2004). "Franchise Excellence Awards, Rewarding those who sell their products well". Philippine Daily Inquirer. Retrieved 28 September 2012.
  3. "Water is big business even during dry times". Philippine Daily Inquirer. 15 June 2003. Retrieved 28 September 2012.
  4. "Kiwi finds business inspiration in Phl". The Philippine Star. 21 November 2011. Archived from the original on 8 February 2013. Retrieved 28 September 2012.
  5. JALLOH, SALLIEU TEJAN (19 September 2012). "SOLEREX-PENINSULAR VENTURES LAUNCHES CRYSTAL CLEAR WATER FACILITY IN SIERRA LEONE". The Torchlight. Retrieved 28 September 2012.
  6. Saffa, Victoria. "New water technology storms Sierra Leone". Concord Times. Retrieved 28 September 2012.
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