Crispin Porter + Bogusky

Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded MDC Partners,[1] is an American advertising agency that as of 2005 employed around 700 people. It was founded in 1988 by Sam Crispin.[2] Crispin then became partners with Chuck Porter and Alex Bogusky. As of 2016, Porter is the only member still working for CP+B.

Crispin Porter +
IndustryAdvertising, Marketing
Founded1988
Headquarters
Denver, Colorado
,
United States
Number of employees
700
ParentPart of MDC Partners
Websitehttp://www.cpbgroup.com/
CP+B Office in Miami

The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021.[3] Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil; Gothenburg; Stockholm, Sweden; Copenhagen, Denmark; Hong Kong, China; and Beijing, China.[4][5]

CP+B Europe[6] opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in Gothenburg, Sweden. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig.[7]

CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for Burger King, BMW MINI, and anti-smoking campaign TheTruth.com.[8] Sally Hogshead worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office.[9] The agency’s current client list includes Domino's Pizza, Infiniti, American Airlines, PayPal, Hotels.com, Hulu,[10] Goose Island Brewery,[11] and Kraft Macaroni & Cheese.[12]

They are known for using viral marketing techniques, including the Burger King Subservient Chicken and Whopper Sacrifice campaigns.[13] In September 2008, the agency created a television spot for Microsoft featuring Jerry Seinfeld and Bill Gates[14] that received negative media attention. The 'I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date.[15]

In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers.[16] As of August 2017, CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO;[17] Linus Karlsson, Global Chief Creative Officer;[18] Danielle Aldrich, President of CP+B West, which includes Boulder and LA;[19] Ralph Watson, chief creative officer in Boulder;[20] and Kevin Jones, chief creative officer in Los Angeles.[21]

CP+B has been named "Agency of the Year" 13 times in the trade press.[22] On December 15, 2008, CP+B was named Creativity's agency of the year.[23] They were also named Adweek's 2008 U.S. Agency of the year.[24] In December 2009, CP+B was named Advertising Age Agency of the Decade and Boards magazine's Agency of the Year.

In 2010, CP+B was named Interactive Agency of the year at the Cannes Lions International Advertising Festival, the third time the agency has won the award since 2005.[25]

References
  1. "Our Partners" MDC Partners Archived 2008-05-09 at the Wayback Machine
  2. Bosman, Julie (7 November 2005). "Will Size Spoil a Cheeky Ad Agency?". The New York Times. Archived from the original on 9 February 2018. Retrieved 9 February 2018.
  3. "As CP+B prepares to leave, Boulder County ad industry weathers high costs, COVID". Boulder Daily Camera. 2021-05-30. Archived from the original on 2021-11-09. Retrieved 2021-11-08.
  4. "Crispin Porter & Bogusky, LLC | Company Profile from Hoover's". 2012-10-10. Archived from the original on 2012-10-10. Retrieved 2023-05-20.
  5. "Crispin Porter acquires texturemedia - Denver Business Journal". 2009-06-11. Archived from the original on 2009-06-11. Retrieved 2023-05-20.
  6. Vranica, Suzanne (2009-06-12). "Crispin, Porter + Bogusky Ventures Into Europe". Wall Street Journal. ISSN 0099-9660. Archived from the original on 2022-09-27. Retrieved 2022-07-22.
  7. "Crispin Porter Absorbs Canadian Agency Zig".
  8. Underwood, Ryan (April 2005). "Ruling The Roost". Fast Company. Archived from the original on 2007-10-04. Retrieved 2007-09-21.
  9. "On the Spot: Sally Hogshead". Advertising & Branding. ADWEEK. 3 March 2003. Archived from the original on 24 December 2013. Retrieved 20 December 2013.
  10. Coffee, Patrick (November 2, 2017). "Hulu Picks Crispin Porter + Bogusky to Run Its Forthcoming Brand Campaign". Archived from the original on 2022-07-22. Retrieved 2022-07-22.
  11. "CP+B Wins AB InBev's Craft Beer Brand Goose Island After a Review". adweek.it. 30 January 2018. Archived from the original on 2023-07-03. Retrieved 2022-07-22.
  12. "Kraft Shifts Mac N' Cheese to Crispin From DraftFCB". Archived from the original on 2010-03-09. Retrieved 2010-07-21.
  13. Kiley, David (2006-05-22). "The Craziest Ad Guys In America". BusinessWeek. Archived from the original on August 26, 2006. Retrieved 2007-09-21.
  14. "Microsoft debuts Seinfeld and Gates ad on US TV". Brand Republic. September 5, 2008. Archived from the original on 2012-08-18. Retrieved 2016-07-06.
  15. Vance, Ashlee (2010-07-22). "Windows Upgrade Helps Microsoft to a Record Quarter". The New York Times. ISSN 0362-4331. Archived from the original on 2022-07-22. Retrieved 2022-07-22.
  16. "People and Accounts of Note". The New York Times. 2010-03-22. ISSN 0362-4331. Archived from the original on 2022-12-26. Retrieved 2022-07-22.
  17. Coffee, Patrick (August 23, 2017). "CP+B Names the Head of Recently Acquired Forsman & Bodenfors as Its New Global CEO". Archived from the original on 2022-07-22. Retrieved 2022-07-22.
  18. "CP+B Taps Linus Karlsson as Global Chief Creative Officer". Ad Age. 2017-09-26. Archived from the original on 2023-05-20. Retrieved 2023-05-20.
  19. "Danielle Aldrich Becomes President of CP+B West | SHOOTonline". SHOOTonline. Archived from the original on 2017-10-17. Retrieved 2023-05-20.
  20. Monllos, Kristina (April 14, 2014). "Crispin Porter + Bogusky Taps Ralph Watson for CCO Role in Boulder". Archived from the original on 2022-07-22. Retrieved 2022-07-22.
  21. Coffee, Patrick (March 15, 2016). "CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office". Archived from the original on 2022-07-22. Retrieved 2022-07-22.
  22. "Book of Tens: Agencies of the Decade". Advertising Age. December 2009. Archived from the original on 2010-04-20. Retrieved 2010-07-23.
  23. "Best Commercials, Advertising and Brand Creativity". Ad Age. Archived from the original on 2022-07-21. Retrieved 2022-07-22.
  24. "U.S. AOY: Crispin Porter + Bogusky". Adweek. Archived from the original on 2009-06-14. Retrieved 2009-11-13.
  25. "Cannes Lions International Advertising Festival". Archived from the original on 2010-07-12. Retrieved 2010-07-21.
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