Cresta (soft drink)

Cresta was a frothy fruit-flavoured drink produced in the United Kingdom by Schweppes from the early 1970s through to the early 1980's. It originally came in four different flavours: strawberry, lemon & lime, pineapple and orange;[1] blackcurrant & Cream Soda were added later. [2]

Advertising campaign

Cresta is widely remembered for its 1970s advertising campaign led by a cartoon polar bear (also called Cresta) sporting sunglasses whose attempts at looking suavely cool would be overwhelmed by bouts of uncontrolled enthusiasm when drinking Cresta.[3] The bear's widely quoted catch phrase "It's frothy, man!" summed up the difference between Cresta and more traditionally fizzy soft drinks.[4][5] This campaign was created by John Webster of Boase Massimi Pollitt, who also invented the Smash instant potato advertisements featuring robotic aliens and the Honey Monster in Sugar Puffs campaigns.[6][7] Most of the commercials were animated at the Richard Williams Studios for funding on The Thief and the Cobbler.

  • Cresta is mentioned, several times, in the song "The Unfortunate Gwatkin" by the band Half Man Half Biscuit on their 2014 album Urge For Offal.
  • During the John Inman version of Teddy Bear's Picnic several bears are mentioned including a big bear waving something around and saying "It's frothy man" according to the singer, a thinly veiled reference to the Cresta bear mascot.
  • An over 40 year old bottle of Cresta (notably possessing an odour and taste of "medicine and sewage") was reviewed by YouTuber Ashens.

References


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