Country Style Cooking

Country Style Cooking Restaurant Chain Co., Ltd., doing business as Country Style Cooking or CSC (simplified Chinese: 乡村基; traditional Chinese: 鄉村基; pinyin: Xiāngcūnjī), is a Chinese fast food restaurant chain. The company is incorporated in the Cayman Islands and has its headquarters in Yubei District, Chongqing Municipality.[2]

Country Style Cooking Restaurant Chain Co., Ltd.
TypePrivate
IndustryRestaurants
GenreChinese fast food
FoundedNovember 23, 1996 (1996-11-23)
FounderLi Hong, Zhang Xingqiang
Headquarters
Chongqing
,
China
Number of locations
948 (2020)[1]
Area served
China
Number of employees
7,119
Websitewww.csc100.com
A Country Style Cooking restaurant in Chongqing
Country Style Cooking (Chongqing) Investment Co., Ltd.
Simplified Chinese乡村基（重庆）投资有限公司
Traditional Chinese鄉村基（重慶）投資有限公司

History

The chain was established in 1996,[3] and its original name was 乡村鸡. In January 2008 the company had nine restaurants.[4]

As of 2013 it has 250 restaurants in Chongqing Municipality, Sichuan, Guizhou, Hunan, Shaanxi, and Yunnan. As of that year is the largest fast food restaurant brand within Chongqing Municipality and the only restaurant chain headquartered in Asia that has a listing on the New York Stock Exchange. As of 2013 the chief financial officer is Adam Zhao.[5]

As of September 2014 there were 332 restaurants.[4]

Operations

As of 2015 it has elements of Sichuan cuisine and each restaurant has a total of 20 employees. The time to prepare a meal is usually 60 seconds from ordering.[5] In 2014 James Roy, a China Market Research Group senior analyst, stated that CSC was "really strong in western China".[6]

Notes
  1. http://www.csc100.com/about/about.php
  2. 2014 Annual Report of CSC. Securities and Exchange Commission. Retrieved on August 24, 2015. p. 2/119: "No. 19 Yunshan South Road Yubei District, Chongqing People’s Republic of China"
  3. "Corporate Overview" (Archive). CSC. Retrieved on August 24, 2015.
  4. "Company Information" (Archive). Country Style Cooking Investor Relations. Retrieved on August 24, 2015.
  5. Berg, Caroline. "Country-Style Cooking seeks fast-food crown" (Archive). China Daily. October 1, 2013. Retrieved on August 24, 2015.
  6. "Chinese fast food firms challenging McDonald's." China Daily. October 29, 2013. p. 1 (Archive). Retrieved on August 24, 2015.
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