Cornell William Brooks

The executive board of the NAACP elected Brooks as the next chief executive on May 16, 2014 by a large majority. His appointment followed a period of turmoil for the organization, which had a severe budget shortfall and laid off workers only months before Brooks' election. Furthermore, even though branches are autonomous from the main organization,[11] the national office received scrutiny about fundraising after the Los Angeles branch awarded Donald Sterling, the Los Angeles Clippers owner who was banned from the NBA after racist remarks, with a lifetime achievement award.[12]

Brooks led the NAACP during a period of national turmoil through a three-pronged action plan of polls, protest, and policy. During the NAACP's 2014 convention, where Vice President Joe Biden addressed delegates about voter suppression, Brooks called for an NAACP "one million members strong".[13][14] Near his exit youth leaders protested at the National Convention in 2016, stating "We are tired. We want accountability." "Youth leaders want its demands heard by national NAACP president Cornell William Brooks and the board."[15]

In October 2014, Brooks began a Justice Tour, starting in his birthplace, El Paso, Texas.[16] The bus tour had a goal to encourage people to vote and discuss social justice issues in their community.[16] He also led a 7-day "Journey for Justice" through Missouri from the Canfield Green Apartments, where unarmed 18-year-old Michael Brown was shot and killed by a Ferguson police officer, to Jefferson City in 2014.[17] The march met ice storms, bitter cold, and racist taunts. Brooks was heckled down by St. Louis activists about the organization lack of youth participation at a major "Ferguson October" rally. One woman is quoted as saying, "I had my back turned while that NAACP guy was speaking", explaining the divide between historic black civil rights organizations and the new Black Lives Matter movement taking shape.[18] In Rosebud, Missouri, a "display of fried chicken, a melon and a 40-ounce beer bottle had been placed in the street."[19] The 134-mile march culminated with a protest at the state Capitol Building.[20] The agitation and advocacy in Missouri contributed to the Ferguson Police Department being held accountable by the Department of Justice using the Racial Profiling Law that the NAACP passed.

In the summer of 2015, the NAACP took the Journey for Justice millions of steps further. NAACP staff, volunteers, and allies marched 1,002 miles from Selma, AL to Washington, DC to demonstrate the urgency of voting rights and police reform.[21] America's Journey for Justice – and the thousands who marched by day and slept in synagogues and church halls by night – worked to consolidate support among progressive organizations to advance voting rights legislation in the House and the Senate.[22]

The NAACP led a coalition of nearly 300 grassroots organizations representing thirty million members in mass rallies and protests at the Capitol in the spring of 2016 to call for restoration of the Voting Rights Act and a fully seated Supreme Court.[23] The Nation magazine touted the demonstration, with its 1,400 arrests, "The Most Important Protest of the 2016 Election".[24]

In January 2017, the NAACP stood against the Trump administration with the sit-in opposing the nomination of Jeff Sessions. The NAACP organized a sit-in at Senator Sessions' Alabama office, turning his workplace into a digital and broadcast platform to teach the country about the evils of voter suppression. Brooks was arrested alongside five other NAACP activists in the first highly visible act of civil disobedience against the Trump administration.[25][26] This sit-in energized other nomination fights and flooded Senate phone lines.[27] On January 11, 2018, Brooks was one of four opposition voices asked to testify before the U.S. Senate Judiciary Committee at Sessions' confirmation hearing.[28]

In the second decade of the 21st century, criminal justice reform emerged as a priority for the NAACP and for the nation. The NAACP successfully advocated for the Missouri Municipal Fine Law after the death of Michael Brown, as well as the federal racial profiling guidance during the Obama administration.[29] To combat the culture of mass incarceration, NAACP staff and members successfully pushed for more Ban-the-Box laws in states and municipalities across the country.[30][31] Another legislative priority for the NAACP under Brooks' leadership was the passage of the Every Student Succeeds Act (ESSA).

Under Brooks' leadership, the NAACP Legal Department achieved eleven major legal victories against voter suppression within the span of about a year. The NAACP Texas State Conference saved 608,470 votes with a victorious decision from the U.S. Court of Appeals for the Fifth Circuit.[32] The NAACP North Carolina State Conference saved nearly five percent of the electorate when the U.S. Court of Appeals for the Fourth Circuit ruled that the state legislature had enacted discriminatory voting laws that intentionally targeted and disenfranchised black voters.[33] And, just days before Election Day, the NAACP saved nearly 4,500 voters from being purged from the North Carolina rolls.[34]

After children were poisoned with lead in Flint, MI, the NAACP took to the streets and the courts, engaging in direct action and filing a federal lawsuit against Michigan and its governor on behalf of the residents and businesses in Flint.[35]

Brooks' NAACP tenure saw a rise in the association's presence in print, on television, and on social media. Brooks became a frequent guest on broadcast news shows like CNN's The Situation Room with Wolf Blitzer and Out Front with Erin Burnett.

The Nation termed the NAACP's Democracy Awakening protest, "The Most Important Protest of the 2016 Election".[36]

Brooks was praised for how he handled allegations that Rachel Dolezal, former president of the NAACP's Spokane, WA chapter, was a white woman who was telling people she was Black. In a The Wall Street Journal article on the NAACP's treatment of the controversy, Anthony Johndrow, co-founder and CEO of Reputation Economy Advisors, said: "I cannot think of an organization that has done a better job of using the attention that comes from a crisis to emphasize a core message 'to ensure the political, educational, social, and economic equality of rights of all persons.' For an organization that has largely been out of the public eye for some time, it is surprising how articulate and focused the NAACP is on both its civil and human rights mission and its intersection with the far more weighty issues of the day ... Meanwhile, for Cornell William Brooks to be able to clearly and succinctly say 'our focus must be on issues not individuals' is far better than the typical corporate dodge and a forceful shift to what we all should be focusing on instead of this story."[37]

On May 19, 2017, the national board of the NAACP voted to dismiss Brooks from his position as president and CEO, explaining the move was part of a "systemwide refresh".[38] In discussing the decision, NAACP Board Chairman Leon Russell said the change was made to ensure the organization would be better positioned to contest the "onslaught of civil rights assaults and rollbacks" the board expected would occur under the new presidential administration of Donald Trump.[39] The press coverage of Brooks' departure reflected a general sense of surprise at the Board's unexpected decision,[40] and several, including the president of the National Congress of Black Women, spoke out in favor of his reinstatement.[41] In October 2017, the NAACP Board of Directors named Derrick Johnson the next president and CEO.