Computer Life

Computer Life[1][2] was a magazine which focused on computers. The New York Times called it "an endless array of permutations that marry the term PC to some older, less-capitalized form of existence"[2] because of its coverage of "the culture of computers."[1] Amidst "hundreds of computing magazines" its focus was Generation X.[3]

History

Ziff Davis began publishing the San Francisco monthly in 1994.[1] Advertising revenues had increased by 1996, but not in proportion to "the increase in overall spending."[2] Part of this was attributed to major portions of some company's ad budgets focused on television.[2]

When it first came out, Family Life was "the largest start-up ever undertaken" by Ziff Davis. This was the era when the magazine's big brother was "No. 1 in total advertising, ahead of Forbes and Business Week."[4] By 1998 it had been renamed;[5] it was subsequently closed by Ziff Davis.

References
  1. Trip Gabriel (September 4, 1994). "Gurus of Multimedia Gulch". The New York Times.
  2. David Barboza (January 23, 1996). "Computer magazines are proliferating, but advertisers are looking elsewhere, too". The New York Times.
  3. David Hochman (June 27, 1994). "New Magazine Choices For Families With PC's". The New York Times.
  4. Laurence Zuckerman (October 23, 1995). "Is Time Right For Purchase Of Ziff-Davis?". The New York Times.
  5. Equip "Soft Spots Appear, Revenues Up 5.9% After A Stellar '97". Advertising Age. June 14, 1999.


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