Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism is a 2014 nonfiction book written by Bartow J. Elmore.[2]

Citizen Coke: The Making of Coca-Cola Capitalism
AuthorBartow J. Elmore
CountryUnited States
LanguageEnglish
GenreNonfiction
PublishedNovember 3, 2014[1]
PublisherW. W. Norton & Company[2]
Pages416 pp[2]

Overview

A look into the history of Coca-Cola.[3][4]

Critical reception

The New York Times wrote "'Citizen Coke' began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story. But as a narrative, the structure is riddled with redundancies and leads to chronological whiplash."[2]

Kirkus Reviews dubbed it "A superb, quietly devastating environmental and business history."[1]

The Wall Street Journal wrote "In 'Citizen Coke,' Bartow J. Elmore meets the challenge. He examines an old story in a very new way, offering unaccustomed perspectives on a company whose leading product is a household name around the globe."[4]

References


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