Circa Sports

Circa Sports is named after the Circa Resort & Casino in downtown Las Vegas.[1] The company was founded by Circa owner Derek Stevens, who is a fan of sports and betting.[1][2] He began visiting Las Vegas in the late 1980s, and was impressed by the sportsbooks at several resorts, including Caesars Palace, the Stardust, the Riviera, and the SuperBook at the Las Vegas Hilton (later known as the Westgate).[3][1][4][5]

Stevens had wanted to operate his own sportsbook since the purchase of downtown's Golden Gate hotel-casino in 2008.[3][1] However, he did not believe that there was enough volume to support a sportsbook operation. He later purchased Fitzgeralds hotel-casino, also in downtown Las Vegas, and renamed it as The D Las Vegas in 2012. By the end of 2015, Stevens was planning to build the Circa Resort, and he believed that the project would give him enough volume to run a sportsbook company.[4]

In May 2018, the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, which further inspired Stevens to start Circa Sports.[4] He filed for licensing to operate his own sportsbooks in September 2018,[6] and received final approval from the Nevada Gaming Commission on April 25, 2019.[1] Stevens said the books would operate with an "old-school Las Vegas hospitality, where our guests and oddsmakers interact closely in a friendly and fun environment."[3] They would operate as traditional books, but with modern technological features,[7][1] and would cater to professional bettors as well as newcomers.[3][8]

Matt Metcalf was hired as sportsbook director for Circa Sports,[9] while Chris Bennett was chosen as sportsbook manager.[7] Metcalf had previously worked for the sportsbook at the Imperial Palace in Las Vegas, as well as the Hilton's SuperBook.[3][10] Metcalf previously worked with Bennett at the SuperBook and chose him to join Circa Sports.[1][10] Stevens and Metcalf visited most of the sportsbooks in Las Vegas to gather ideas for Circa Sports,[3] and Stevens also consulted with professional sports bettors.[9]

The first Circa Sports book opened at the Golden Gate on June 1, 2019.[8][7] It measures 1,297 sq ft (120.5 m²).[4] The Golden Gate offered wages and odds not available at most books.[7][11] For its first day, the Golden Gate book operated with no vigorish.[7][8] The book took in more than $800,000 on its first day, but lost over $100,000.[7] A mobile phone app also launched on the same day, to attract a younger demographic.[9][8] In May 2020, amid the COVID-19 pandemic, Circa debuted a temporary curbside betting operation at the Golden Gate.[12][13]

A second Circa Sports was opened at The D on June 19, 2019. The book there had previously been operated by William Hill.[14] Vegas Golden Knights games are a primary focus at The D's sportsbook.[15] Stevens planned to eventually open the brand's flagship sportsbook at the Circa Resort in late 2020.[1] Operating the two original sportsbooks would help prepare Metcalf and his team for the opening of the main book at the Circa Resort.[8]

The Circa Resort opened on October 28, 2020.[10] The sportsbook there is considered a prime feature, containing 1,000 seats spread across three floors.[7][16][17][18] It also contains a broadcasting studio for the Vegas Stats & Information Network.[19][20] According to Stevens, it is the largest sportsbook in the world, beating out the 30,000 sq ft (2,800 m²) SuperBook at the Westgate. However, he has not specified the exact size of the Circa book.[21][22] The new book would continue Circa's reputation for allowing sharp bettors.[23][24][25] However, this made the company likely to lose more money than other sportsbooks.[10]

During 2020, Circa Sports announced plans to eventually open a sportsbook at the Tuscany casino, near the Las Vegas Strip.[26][27][28] This location opened in March 2021, replacing William Hill as operator. It is a satellite sportsbook, and was opened in time for March Madness,[29][30] during which Circa Sports accepted $10,000 bets.[31]

Another Circa book opened on April 29, 2021, at The Pass Casino in Henderson, Nevada.[32][33] In August 2022, Circa opened a location at the new Legends Bay Casino in Sparks, Nevada.[34] It is Circa's sixth location, and also marks the company's debut in northern Nevada.[35][36][37]

In February 2020, Circa Sports announced a 15-year partnership with Colorado-based Century Casinos to provide online and mobile-app sports betting for the latter. Colorado was in the process of legalizing sports betting, and the partnership would mark Circa's first out-of-state venture. There were no plans for Circa to add a physical sportsbook in Colorado, although the company did plan to eventually expand its operations to other states.[38][39] International Game Technology subsequently agreed to provide its technology to Circa, powering its Colorado mobile app.[40] Circa Sports launched its online services there on July 1, 2020.[2][41][42][43]

By March 2021, Stevens was planning to expand his online services to Iowa, with several other states also in consideration for future expansion. Tax rates, market size, and gaming regulations were factors in determining where to expand.[15] Circa's Iowa operations began on October 7, 2021, offering mobile sports betting through a partnership with Wild Rose Casino, which has three locations in the state.[44][45]

In May 2022, Circa partnered with Full House Resorts to open a sportsbook in Waukegan, Illinois, marking its first physical location outside of Nevada.[46][47] It will operate in a temporary casino while Full House constructs a permanent facility, to be known as American Place. The eight-year deal includes mobile app betting in the state.[46][48] The temporary casino is scheduled to open in late 2022, followed by the permanent casino one to two years later.[49]