Parfums Christian Dior

Parfums Christian Dior is the perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior SE. However, the line belongs to the perfumes and cosmetics portfolio of the world's largest luxury group, the LVMH Group.[1] Nevertheless, both Christian Dior SE and LVMH are headed by chairman Bernard Arnault, and Christian Dior SE is the major shareholder of LVMH.[2]

Large cosmetics counter at Australian department store MYER in Sydney

History

Beginning in 1947 with the introduction of the women's Miss Dior perfume, Parfums Christian Dior has since come to include men's fragrances and a variety of cosmetics sold at Dior retail stores and fine cosmetics counters worldwide.

It was headquartered at 33 Avenue Hoche in the 8th arrondissement of Paris, France.Recently the headquarter moved to Neuilly sur Seine in a modern new building called Kosmos.[1]

Makeup

Makeup offerings fall into the following categories:

  • Face: Foundations, concealers, powders, blush, and sun makeup
  • Eyes: Mascara, eyeshadow, liners, eyebrows
  • Lips: Lipstick, gloss, lipliners, lip balm
  • Nails: Nail lacquers and manicure
  • Accessories: Brushes
Dior and other prestige cosmetics at Life Pharmacy at Westfield Albany on the North Shore of Auckland, New Zealand

Products include:

  • Dior Addict (lip makeup)
  • DiorSkin (face makeup)
  • Dior Rouge (lip makeup)
  • Backstage Makeup (theatrically inspired makeup, mainly eye makeup)
  • Diorshow (mascara)

Dior makeup is used to prepare models backstage for Dior fashion shows.

Skincare

Skincare offerings fall into the following categories:

  • Face skincare: Hydration and protection; premium anti-aging skincare; global anti-aging skincare; wrinkle correction; firmness correction; cleansers, toners, and masks
  • Body care: Hydration and refining
  • Eye care: Specialist eye treatment
  • Suncare: Self-tanners, sun protection, after-sun
  • Men skincare: Shaving, relaxing; repairing, nourishing[3]

Products include:

  • Dior Homme (men's skincare)
  • Dior Bronze (suncare)
  • Hydra Life (hydration)
  • Diorsnow (whitening skincare)
  • Capture XP (anti-wrinkle skincare, wrinkle correction, discontinued)
  • Capture Youth
  • Capture V (sold in Asia)
  • Capture Totale (global anti-aging)
  • One Essential (detoxification)
  • Dior Prestige (extraordinary, regeneration, perfection & anti-aging skincare)
  • Dior Prestige White (extraordinary, regeneration, perfection, whitening & anti-aging skincare)
  • L'or de Vie (skincare masterpiece, anti-aging)

References
  1. "Parfums Christian Dior". LVMH. Retrieved 13 August 2012.
  2. "LVMH – Reference Document 2009" (PDF). LVMH. pp. 237–238. Archived from the original (PDF) on 9 May 2010. Retrieved 24 April 2010. Financière Jean Goujon, "a wholly owned subsidiary of Christian Dior", held 42.36% of capital and 59.01% of voting rights within the company at the end of 2010.
  3. Jericho Men


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