Chocolate Avenue

Chocolate Avenue is a street in Hershey, Pennsylvania, that runs past the site of the original Hershey's Chocolate Factory, and is considered to be the main street of the town.[1] It runs northeasterly from Hersheypark Drive to the intersection of Pennsylvania Route 3017 (Lingle Avenue), at which point the road crosses into Lebanon County and continues as Main Street in Palmyra Borough. Most of Chocolate Avenue is a segment of U.S. Route 422.

Chocolate Avenue
U.S. Route 422
Looking southwest down Chocolate Avenue, 1976.
East endPennsylvania Route 3017
West endHersheypark Drive
NorthHersheypark Drive
SouthEast Governor Road

Attractions on Chocolate Avenue

Today, Chocolate Avenue is a big tourist attraction for those visiting Pennsylvania.[2] ChocolateTown Park (48 W. Chocolate Ave.) is located across the street from The Hershey Story and is the site for several Downtown Hershey Association festivals and street fairs. This peaceful little green space offers visitors and locals a chance to rest on a park bench and enjoy the hustle and bustle of Chocolate Avenue. [3]

The Hershey Theatre, known as ‘The Most Impressive Theatre in Pennsylvania’ was built in the early twentieth century as part of Milton S. Hershey’s Great Building Campaign and provided job opportunities for hundreds of workers during the Great Depression.[4]

History
A wrapped Hershey's Kiss lamp post on Chocolate Avenue.

Chocolate Avenue was one of the first two streets built in the town of Hershey by Milton Hershey when he built up the town for his chocolate empire; the other was Cocoa Avenue, which intersects Chocolate Avenue to form the town square.[5]

The name of the street was selected by Milton Hershey himself. He picked names for many streets in the town that related to chocolate.[6]

Chocolate Avenue is known for its street lamps that are shaped like Hershey's Kisses.[7][8] These unique lamps were designed by engineers with the Line Material Company and manufactured using a process called aluminum metal spinning in 1963.[9] Some of the kisses are shown as being wrapped, and some as unwrapped, alternating between these two designs.[10][11][12] These lamps can also be found on Park Avenue. In 1990, the need to replace the wrappers for the lamps became noticeable.[13]

The street has been known for traffic congestion during the summer months due to tourists visiting Hersheypark and other local attractions.[14]

References
  1. Reichblum, Charles (2004). Dr. Knowledge Presents Strange & Fascinating Facts About Famous Brands. Black Dog & Leventhal Publishers. p. 1833. ISBN 978-1-57912-356-7. Retrieved 19 November 2013.
  2. "Pennsylvania Family Vacation Destination | Hershey, PA". www.hersheypa.com. Retrieved 2023-01-27.
  3. "The Hershey Area". www.chocolateworld.com. Retrieved 2023-01-27.
  4. "25+ Things to Do on Chocolate Ave". www.visithersheyharrisburg.org. 2019-08-26. Retrieved 2023-01-27.
  5. Larson, Gale K. (1999). Shaw and History. Penn State Press. p. 49. ISBN 978-0-271-01918-5. Retrieved 19 November 2013.
  6. Sutcliffe, Jane (2003). Milton Hershey. Lerner Publications. p. 30. ISBN 978-0-8225-0247-0. Retrieved 19 November 2013.
  7. Denenberg, Dennis; Roscoe, Lorraine (2001). 50 American Heroes Every Kid Should Meet. Millbrook Press. p. 54. ISBN 978-0-7613-1612-1. Retrieved 19 November 2013.
  8. Shaffer, Gwen; Root, Douglas L.; Tiger, Caroline (2008). Pennsylvania. Fodor's Travel Publications. p. 144. ISBN 978-1-4000-0739-4. Retrieved 19 November 2013.
  9. "Reading Eagle". news.google.com – via Google News Archive Search.
  10. Butters, Patrick (February 14, 2002). "The company town built on chocolate; In Hershey, Pa., sweetness is a way of life". The Washington Times. Hershey, PA. Archived from the original on 11 July 2012.
  11. Richman, Irwin (2004). The Pennsylvania Dutch Country. Arcadia Publishing. p. 10. ISBN 978-0-7385-2458-0. Retrieved 19 November 2013.
  12. "Aluminum Spinning for Hershey's Lighting Fixtures, Metal Spinning Aluminum Sheets". Charles Schillinger Company. 2018-05-23. Retrieved 2018-07-05.
  13. "Gettysburg Times". news.google.com – via Google News Archive Search.
  14. Houts, Mary Davidoff; Whitenack, Pamela; Whitenack, Pamela Cassidy (2000). Hershey. Arcadia Publishing. p. 110. ISBN 978-0-7385-0436-0. Retrieved 19 November 2013.
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