Children's World (retailer)

Children's World Ltd was a British retail chain. It was established by Boots in 1987 and sold to Storehouse in 1996, when the stores were rebranded as Mothercare World.[1]

Children's World
Founded1996
FateAcquired by Storehouse

Format
The Children's World logo

At the time, Boots' larger high street stores sold a range of baby products, maternity and children's clothing. However the Children's World stores were a larger "superstore" format typically located on retail parks,[2] which sold a wider range of children's clothes, shoes, toys, baby products, nursery furniture. The stores also included a play area, hairdresser and a snack bar.[3][4]

Marketing

The logo resembled a pile of multicoloured building blocks.[5] The slogan was "Everything in the World for Children".[6]

Finances
A former Children's World store rebranded to Mothercare World in Croydon

By 1995 the retailer had 48 stores and a turnover of £105 million.[7] Storehouse acquired the business from Boots in 1996.[8][9]

References
  1. "Retail chain's bumpy trading unlikely to affect Irish stores". The Irish Times. Retrieved 2023-02-16.
  2. Carrier bag example https://www.flickr.com/photos/13462353@N05/11296416126
  3. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/Record.aspx?src=CalmView.Catalog&id=WBA%2FBT%2FCW
  4. Children's World TV advert, https://www.youtube.com/watch?v=wo-JVljOoeY
  5. Sainsburys' Archive https://sainsburyarchive.org.uk/catalogue/search/sabra7l7210-image-of-the-exterior-and-car-park-at-5-belgrave-road-leicester-branch/ref/p1066-leicester-belgrave-5-belgrave-road-1987-2013-sainsburys-branch/fbr/true/c/5
  6. Walgreens Boots Alliance Heritage http://archives.walgreensbootsalliance.com/GetMultimedia.ashx?db=Catalog&type=default&fname=9a%5cd155bd-9829-4893-9d6e-0b27c4f73969.jpg
  7. Children's World Ltd - Accounts 1995
  8. Boots expected to dispose of Childrens World The Independent 30 January 1996
  9. Storehouse needs to do more The Independent 21 November 1997
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