Casetify

Casetagram Limited, trading as Casetify, is a Hong Kong company that designs and produces user-customized[2] phone cases and electronic accessories.[3] Founded in 2011 by Wesley Ng and Ronald Yeung, the company first featured custom phone cases by using Instagram photos. It later expanded to selling accessories with different designs.[4] Since then, it has become the fastest growing tech accessory brand in the world, having sold more than 25 million phone cases.[5][6][7][8][9]

Casetify
FormerlyCasetagram
TypePrivate
IndustryPhone accessory
Founded1 October 2011 (2011-10-01) in Hong Kong
Founder
  • Ronald Yeung
  • Wesley Ng
Area served
Worldwide
Number of employees
1,000[1]
Websitecasetify.com

The company is headquartered in Hong Kong and has offices in Los Angeles.[10][11]

History

Formerly Casetagram, Casetify's initial products were customized cell phone cases created using the purchaser's Instagram photos. Users could upload images from Instagram to an interface that allowed them create a custom collage or single-image case.[12] Users can now create custom cases using photos from Instagram and Facebook, or by directly uploading photographs and adding custom text.[13] Casetify now produces additional products such as tech accessories.

The company has brick and mortar locations in the United States,[14][15] Hong Kong, including a flagship store in the city's Landmark Mall complex, Japan, South Korea[16] and a pop-up store in Bangkok, Thailand.[17][18] As of October 2022, Casetify had a 4.0 user rating on Trustpilot.

Partnerships & Collaborations

To create cases highlighting excellent art, Casetify has begun working with galleries, museums and both internationally renowned and smaller local artists. The Louvre collection features art by Leonardo da Vinci, Eugène Delacroix and ancient works such as the Venus de Milo.[19] The Metropolitan Museum of Art partnered with Casetify to licensed products featuring the art of Vincent van Gogh, Degas and Monet. Casetify has also partnered with individual artists such as David Shrigley and Yayoi Kusama to produce collections featuring their work.[20][21]

Generally Casetify accepts any collaboration opportunities, however will often not actively market every collaboration, particularly those with lesser known artists. Buyers can input the name of specific artists into the website to find their desired products.

Casetify has also collaborated with more than 100 companies,[22] including brands such as DHL,[23] Blanc & Eclare,[24] Pokémon,[25] Pixar,[26] Lucasfilm,[27] Vetements,[28] and K-pop groups BTS and BLACKPINK for product collections. Food companies such as Coco Cola, Oreo and Vegemite have also collaborated along with sporting companies such as the NBA, Major League Baseball and the AFL. Collections commonly feature phone cases, however other items such as watch straps and earbud cases are included in certain collaborations. [29]

References
  1. https://www.tatlerasia.com/people/wesley-ng
  2. Tolcheva, Simona (2022-04-16). "The 7 Best Sites for Customizing Your New Phone Case". MUO. Retrieved 2022-12-06.
  3. Luk, Lorraine (2015-03-13). "Casetify: Design Your Own Band For Your Apple Watch". WSJ. Retrieved 2019-05-23.
  4. "Lessons from Casetify on physical products and Hong Kong startups". Tech in Asia. Retrieved 2019-05-23.
  5. "How Casetify founder Wesley Ng taps millennial trends". South China Morning Post. 2017-11-20. Retrieved 2019-05-23.
  6. Crawford, Fletcher (2022-06-08). "7 Reasons Why Casetify Is So Expensive (Full Guide)". VeryInformed. Retrieved 2022-10-20.
  7. Asia, Tatler. "Wesley Ng". Tatler Asia. Retrieved 2022-12-08.
  8. Staff, Wonderland (2020-06-10). "How Wes Ng Turned CASETiFY Into The Buzziest Tech Accessories Brand". Wonderland. Retrieved 2023-01-06.
  9. "THE BRAND MAKING YOUR PHONE CASE STAND OUT". DHL. 17 May 2019. Retrieved 6 January 2023.
  10. Tallon, Monique (2016-04-19). "Grid110 - How a Group of Diverse Entrepreneurs are Shaping the Tech Ecosystem in Downtown LA". HuffPost. Retrieved 2019-05-23.
  11. Leung, Alex (2015-12-05). "An Interview with Wes Ng, CEO and co-founder of Casetify". ALEXANDER LEUNG. Retrieved 2019-05-23.
  12. Ranj, Brandt. "This startup lets you use your own photos to create a custom iPhone case for a little as $29". Business Insider. Retrieved 2022-10-19.
  13. Ranj, Brandt. "This startup lets you use your own photos to create a custom iPhone case for a little as $29". Business Insider. Retrieved 2022-11-10.
  14. "Casetify plots expansion plan, opening first US permanent store". Inside Retail. 2022-11-14. Retrieved 2022-12-06.
  15. "Tech accessory brand Casetify opens doors on first retail location in the U.S." The Mercury News. 2022-11-18. Retrieved 2022-12-06.
  16. "Casetify launches its first South Korean store". Inside Retail. 2022-01-14. Retrieved 2022-11-14.
  17. Lung, Tiffany. "How Casetify Is Reinventing The Retail Experience Ahead Of The New iPhone 12 Launch". Forbes. Retrieved 2022-10-19.
  18. "CASETiFY launches a pop-up in Thailand and our phones are ready for a makeover". Lifestyle Asia Bangkok. 2022-09-27. Retrieved 2022-10-19.
  19. Marzovilla, Julia (2021-02-23). "The Louvre x Casetify Collection Is The Epitome Of Museumcore". StyleCaster. Retrieved 2022-12-08.
  20. "CASETiFY Tap British Artist David Shrigley For Tongue-In-Cheek Techwear Collab". Complex. Retrieved 2022-12-08.
  21. "CASETiFY x M+ Yayoi Kusama Special Capsule Collection". StreetArtNews. 2022-11-09. Retrieved 2022-12-08.
  22. Giles, Oliver. ""The World Rewards Creativity"—Casetify Co-founder Wesley Ng on How He Built One of the World's Biggest Tech Accessories Brands". Tatler Asia. Retrieved 2022-11-14.
  23. "CASETiFY's new collab with DHL for Limited Edition iPhone Cases and Apple Watch Bands". #legend. Retrieved 2019-05-23.
  24. "Casetify's Taps K-Pop Star Jessica Jung for Its Latest Collaboration". HYPEBAE. Retrieved 2018-12-22.
  25. Alexander, Julia (2019-05-02). "Casetify reveals adorable pokémon phone cases in time for Detective Pikachu". The Verge. Retrieved 2019-05-23.
  26. "Casetify 'Toy Story' iPhone 13 case review: Your favorite Pixar characters complement your phone". AppleInsider. Retrieved 2022-10-19.
  27. "Casetify Star Wars collection: Transport the original trilogy with your mobile gear". ZDNET. Retrieved 2022-10-19.
  28. "Vetements & CASETiFY Release Sticker-Covered iPhone Cases". HYPEBEAST. Retrieved 2019-05-23.
  29. Tingley, Anna (2022-07-25). "BTS and Casetify Drop 'Permission to Dance' Collection". Variety. Retrieved 2022-10-19.
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