Canada (company)

In 2008, directors Nicolás Méndez, Lope Serrano and Luis Cerveró, who worked from the same artistic perspective, decided to join forces to improve and develop their own initiative focused on the audiovisual sector after working for many years for different companies. Global Head of Production and partner Alba Barneda formed a key part of the CANADA collective from its fundation Founded during the 2008 worldwide economic crisis but specially for the Spanish financial crisis that lasted for almost six years starting in 2008, the company was formed in tough times,[3] but in 2010 made a breakthrough by producing a music video for El Guincho's track "Bombay", which went viral on Vimeo and was named the best music video of the year by Rockdelux.[4] This meteoric increase in popularity attracted projects from the United Kingdom, where they created work for bands like Scissor Sisters, The Vaccines and Battles.

After a few years represented by the production company Partizan, the group decided to change partners, trying, in this way, to approach to the production sector and founded an office in London, UK. Before opening alone officially in Los Angeles, from December 2012 until June 2020 the company was represented in the United States by Roman Coppola, the founder and owner of The Directors Bureau.[5][2]

In the mid-2010s the company helped to put local artists such as Bad Gyal, C. Tangana or Rosalía on the map internationally. After the latter released her hit single "Malamente" in May 2018 and its music video directed by CANADA received universal acclaim to the point that it was nominated for a Latin Grammy Award for Best Short Form Music Video and was named Video of the Year by Pitchfork, the company grew exponentially, directing at the end of the decade and beginning of the next one music videos for internationally known artists from Travis Scott to Dua Lipa.[6] CANADA was also responsible for the commercials campaigns for brands such as Louis Vuitton, as well as for the 2020 Gaudí Cinema Awards spot.[7]