C. H. Middleton

Middleton's broadcasting career began when Colonel Frank Rogers Durham (1872–1947), Secretary of the Royal Horticultural Society, recommended him to the BBC for radio talks.[6] Others considered for the role had included the seasoned broadcaster Vita Sackville-West who, in the coming years, created a world-famous garden at Sissinghurst.[7] Middelton's first programme was on 9 May 1931[2] and, from 1934 onwards, he broadcast regularly on Sunday afternoons at 2.15 p.m. a series of gardening talks entitled In Your Garden.[8] These talks continued until 1939 when the BBC and Ministry of Agriculture extended the series to include topical advice about what became the "Dig For Victory"[9] campaign and launched the complementary Kitchen Front programme.

By 1940, 3.5 million listeners were tuning in to hear Middleton's 15 minute talks from the BBC's studios at Evesham (the corporation having dispersed or evacuated many of its departments in wartime). These broadcasts, which were extremely successful and listened to both by practical gardeners and those who "only dreamed of gardening",[6] were published in book form during World War II and have since been reprinted.[5] Hs innate humour, which he deployed when allowed to do so, once led him to remark (with reference to the consequences of German bombing) on the availability of mortar rubble for liming soil.[3] In 1942 research into listening habits suggested that over 70% of people in Britain with wireless sets listened to advice about gardening; of these, almost 80% referred specifically to In Your Garden, which was far and away the best known programme dealing with the subject.[2] When the Allotments Bill was debated in Parliament in 1950, the Minister of Agriculture Tom Williams recalled that "until his death [in 1945], Mr. Middleton stimulated and encouraged us all by his avuncular advice every Sunday after lunch".[10]

In addition to giving practical advice, Middleton was unafraid to confront issues of public policy: for example, as early as 1940, he was concerned that the Dig for Victory campaign was focused too much on urban areas, thus tending to overlook the contribution of rural gardeners who often had more space available, with the potential for greater yields. He was also comparatively adventurous for his time, for example, advising listeners in 1940 to sow a row of garlic.[2] However, although his influence on wartime food cultivation was considerable, Middleton's personal passion was for flowers, one colleague later remarking that "he could not love an onion where a dahlia might grow".[11]

Television gardening broadcasts began on 21 November 1936 when Middleton presented In Your Garden from a purpose-built plot at Alexandra Palace in the first month of the BBC's official television service.[12] Such was Middelton's fame, even at this stage, that a comic actor, Nelson Keys, dressed in a mangy coat, impersonated him on television, making such irreverent observations as "the thistles are doing nicely today".[13] At the annual Radiolympia exhibition in August 1939,[14] just before the outbreak of war, Middleton appeared in 'Television Avenue', tending a replica of the garden at Alexandra Palace, of which there was also a sixty-five-foot high model.[15] After the suspension of television the following month, Middleton never used that medium again.[16]

Despite his evident popularity, Middleton's relationship with the BBC was sometimes a little strained and he was treated with a degree of meanness and condescension. For example, during a spell of bronchitis, when his talks had to be relayed by an announcer, his fee was reduced and, after his home was bombed in 1940, obliging him to live with relatives in Northamptonshire, his claim for additional travelling costs was dismissed in an internal memorandum as "grabbing". He was also prevented from appearing on the rather highbrow discussion programme The Brains Trust on the basis that "he is an amateur expert".[2] Even so, towards the end of the war, the corporation acknowledged the importance of his contribution, John Green writing:

Special series of talks for 'back-yarders' have ... for four years guided a new national movement towards self-sufficiency; it would be hard to write a social history of the war years without mentioning Mr. Middleton.[17]

Middleton wrote for the Daily Express and was also an advisor and writer for publications by Boots stores, which promoted itself as 'The Gardener's Chemist'.[18] He wrote a weekly column in the Radio Times entitled 'Anything but Gardening'. [19]

He also appeared in British Pathe Newsreels.[20] Other films included Ministry of Information film shorts such as Blitz on Bugs as a voice or in animated cartoon form.[21]