Bruno Zirato Jr.

Bruno Zirato Jr. (1921 or 1922[1] – 2008) was an American radio director and producer and TV producer.

Early years

Zirato was the son of Bruno Zirato, who was Enrico Caruso's secretary and later was music director of the New York Philharmonic, and his wife, soprano Nina Morgana. When he was a child, the Zirato home was frequently visited by "the greats of classical music".[2] He was educated at Collegiate School for Boys in New York City and at Duke University,[3] where he was a member of Phi Beta Kappa.[4] He graduated from Columbia University with a Master of Arts degree.[5]

Zirato chose not to follow in his father's footsteps professionally. "I adored him," the younger Zirato said, "but I couldn't do what he did. I asked him if he knew anyone in broadcast."[2] When his father mentioned CBS executive William S. Paley, Zirato said, "That'll do."[2]

Career

Zirato's career in radio and television began in the 1940s and continued into the 1970s. In 1995 he offered his view of the difference between the two media: "Radio was great fun; television was great work."[2]

Radio

Zirato began working for CBS in 1943, joining the network as an apprentice script writer.[6] Radio programs that he produced and/or directed included Stage Struck,[7] The Robert Q. Lewis Show,[8] the Mindy Carson Show,[9] Stepping Out,[10] Sing It Again,[11] the Teddy Wilson Show,[12] The Woolworth Hour,[13] Stage Struck,[14] The Rayburn and Finch Show,[15] Yours Truly, Johnny Dollar,[16]: 742  and Suspense.[16] He also directed radio simulcasts of the TV programs Songs for Sale[17] and The Show Goes On.[18]

Television

From 1962 to 1977,[2] Zirato was the producer of To Tell the Truth, with duties that included briefing and quizzing the two impostors who attempted to convince the show's panelists of their own veracity.[19] Before each episode was recorded, he spent a day and a half with the people who would challenge the celebrity panel to determine which one was the actual businessman, politician, etc. The sessions included reviewing the "mechanics of the game" and ensuring that the impostors could "lie with assurance".[20]

Critical comments

Jack Gould, critic for The New York Times, complimented Zirato's work with sound on a broadcast of the TV show The Seven Lively Arts. Gould noted that Zirato was brought in to work with the sound on an episode about jazz that featured Duke Ellington, Billie Holiday, and other artists of that genre. Zirato and Sam Kane, the regular sound engineer, "were treated as full artistic partners" and "were afforded extended rehearsal time in which to achieve maximum aural effectiveness" as they managed more than 20 microphones.[21] Gould contrasted "the vitality and depth of the sound" with the usual situation in which sound was "probably the most neglected aspect of the video art."[21]

A review of the radio program Stage Struck said, "within the limitations of the program's budget an unusually good job of producing and directing was done by Howard Barnes and Bruno Zirato Jr."[14]

Later years

In the mid-1960s Zirato was diagnosed with multiple sclerosis. After To Tell the Truth went off the air, he moved to Arizona. He said, "I couldn't afford my New York apartment anymore."[2] His illness limited his opportunities for employment as he realized that "People don't give you a job when you have a cane."[2] He found some work with marketing firms in the Phoenix, Arizona, area before he retired.[2]

Personal life

Zirato described himself as having "an epidermal knowledge of everything ... because I'm always reading. Even in the bathroom. Dictionaries, encyclopedias, The Times, The Trib."[5] He married Barbara Keefe,[22] on September 17, 1949,[23] and they had two children.[5] He died on November 24, 2008, aged 86.[1]

References
  1. "Deaths". Tucson Citizen. November 27, 2008. p. 15. Retrieved October 24, 2023 – via Newspapers.com.
  2. LaFave, Kenneth (December 3, 1995). "Producer's telling the truth of a lifetime". Arizona Republic. Arizona, Phoenix. p. F 2. Retrieved October 20, 2023 – via Newspapers.com.
  3. "Barbara Keefe Engaged: Mount Kisco Girl Will Become Bride of Bruno Zirato Jr". The New York Times. March 22, 1949. p. 29. Retrieved October 18, 2023.
  4. "17 At Duke Taken In By Phi Beta Kappa". The Durham Sun. June 16, 1943. p. 5. Retrieved October 21, 2023 – via Newspapers.com.
  5. Flatley, Guy (June 12, 1966). "To Tell the Truth, It's No Sin to Tell a Lie". The New York Times. p. 141. Retrieved October 18, 2023.
  6. "CBS Adds Rooks, Hoffman, Zirato". Billboard. July 3, 1943. p. 10. Retrieved October 18, 2023.
  7. Hughes, Alice (October 2, 1953). "Radio Premiere of 'Stage Struck'". The Star Press. Indiana, Muncie. p. 35. Retrieved October 23, 2023 – via Newspapers.com.
  8. "'The Robert Q. Lewis Show' Becomes Full-Hour Feature". The Shreveport Times. December 27, 1953. p. 7-C. Retrieved October 23, 2023 – via Newspapers.com.
  9. "New Show". The Gazette. Canada, Quebec, Montreal. November 8, 1952. p. 24. Retrieved October 21, 2023 – via Newspapers.com.
  10. "'Stepping Out' Is New Five-A-Week Early Evening Musical". The Times. Louisiana, Shreveport. July 9, 1950. p. 50. Retrieved October 21, 2023 – via Newspapers.com.
  11. "'Sing It Again' Begins 3rd Year". Press of Atlantic City. May 14, 1950. p. 31. Retrieved October 21, 2023 – via Newspapers.com.
  12. "Teddy Wilson's Artistry Now A CBS Fixture". The New York Age. New York, New York City. December 11, 1954. p. 17. Retrieved October 21, 2023 – via Newspapers.com.
  13. "Bruno Zirato Jr". Lancaster New Era. September 19, 1955. p. 18. Retrieved October 20, 2023 – via Newspapers.com.
  14. Morse, Leon (October 10, 1953). "Stage Struck". Billboard. p. 11. Retrieved October 18, 2023.
  15. Morse, Leon (August 18, 1951). "The Rayburn and Finch Show". Billboard. p. 9. Retrieved October 18, 2023.
  16. Dunning, John (May 7, 1998). On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, USA. p. 647. ISBN 978-0-19-507678-3. Retrieved October 18, 2023.
  17. "Song Sale". The Gazette. Canada, Quebec, Montreal. September 1, 1951. p. 22. Retrieved October 21, 2023 – via Newspapers.com.
  18. Chase, Sam (January 28, 1950). "The Show Goes On". Billboard. p. 10. Retrieved October 18, 2023.
  19. Lowry, Cynthia (December 25, 1966). "He Trains TV's Liars". The Akron Beacon Journal. Associated Press. p. 12. Retrieved October 20, 2023 – via Newspapers.com.
  20. Marshall, Gloria (July 17, 1963). "Bruno Zirato Jr. Needs Good Liars As Producer Of 'To Tell The Truth"". The Reporter Dispatch. New York, White Plains. p. 37. Retrieved October 20, 2023 – via Newspapers.com.
  21. Gould, Jack (December 15, 1957). "Sound Approach: TV Audio, Never Seen, Seldom Heard To Best Advantage, Has Its Day". The New York Times. p. 141. Retrieved October 18, 2023.
  22. "Child to the Bruno Ziratos Jr". The New York Times. November 9, 1952. p. 97. Retrieved October 18, 2023.
  23. "Radio-TV Briefs". Los Angeles Evening Citizen News. September 22, 1949. p. 22. Retrieved October 21, 2023 – via Newspapers.com.
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