Brooks Stevens Design Associates

Brooks Stevens, Inc., also known as Brooks Stevens Design Associates and Brooks Stevens Design, is a product development firm headquartered in Milwaukee, Wisconsin. Brooks Stevens's services included research, industrial design, engineering, prototyping, project management,and graphic design.

Brooks Stevens
TypePrivate
IndustryProduct Development
Founded1934 in Milwaukee, Wisconsin
HeadquartersAllenton, Wisconsin
Websitewww.brooksstevens.com

History

Brooks Stevens Design was established by Clifford Brooks Stevens in 1935. In 1954, Brooks Stevens, the founder, popularized the term "planned obsolescence" as a cornerstone to product evolution. The phrase was not intended to refer to building things that deteriorate easily, but to "instilling in the buyer the desire to own something a little newer, a little better, a little sooner. Stevens's philosophies have been said to define the industrial design profession.[1] The firm has designed products from toasters to automobiles and heavy equipment, including the 1949 Twin Cities Hiawatha and Olympian Hiawatha trains with the "Skytop Lounge".[2]

In 2007, the founder's son, Kipp Stevens, retired and sold Brooks Stevens to Ingenium Product Development, expanding the company's product coverage and engineering capabilities.[3]

Today, Brooks Stevens designs and engineers both consumer and heavy industrial products.

References
  1. Stenquist, Paul (May 13, 2011). "From the Pen of a Giant of Industrial Design". The New York Times. Retrieved 14 March 2012.
  2. Wisconsin Historical Society. "Brooks Stevens Railroad Car Seat".
  3. "Brooks Stevens to be acquired". Milwaukee Business Journal. 28 September 2007. Retrieved 12 March 2021.

[1][2][3][4][5]

Further reading
  1. name="History">History of Brooks Stevens
  2. Glenn Adamson. Industrial Strength Design: How Brooks Stevens Shaped your World. p. 129.
  3. Wisconsin Historical Society. "Stevens, Brooks, 1911-1995, Industrial Designer"
  4. Carroll Gantz. Founders of American Industrial Design. Jefferson, NC: McFarland & Co., 2014,p. 157.
  5. Babette B. Tischleder and Sarah Wasserman (eds.). Cultures of Obsolescence: History, Materiality, and the Digital Age. New York: Palgrave Macmillan, 2015.
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