Bojana Sentaler

Bojana Sentaler is a Canadian fashion designer, Founder, President and Creative Director of Sentaler since 2009. She is known for her line of luxury alpaca outerwear and accessories.[1]

Bojana Sentaler
Bojana Sentaler
Born
Belgrade, Serbia
NationalityCanadian and Serbian
OccupationFashion Designer
Known forLuxury Outerwear
Websitesentaler.com

Background

Born in Belgrade, Serbia, Sentaler emigrated to Canada when she was eight years old.[2] She attended the Schulich School of Business at York University in Toronto and graduated with a Bachelor of Business Administration (BBA) degree in Marketing and Finance in 2006.[3]

She began her career working for a corporate beauty brand. After a short time, she left her position to pursue being an entrepreneur. In 2008, she traveled to Dubai and began a small business creating economic investment reports on the MENA region for a UK newspaper.[4] In 2009, she traveled to Peru where she discovered alpaca fabric and launched the Sentaler Canadian luxury outerwear brand.[5]

When the time came to choose a career path, Sentaler chose to focus on the business for stability instead of attending a fashion school.[6] After graduating from the Schulich School of Business, Sentaler took a position in sales and marketing with a corporate beauty brand.[7] She found the corporate environment too restrictive for her creativity and entrepreneurial spirit. This led her to resign and travel to Dubai to explore opportunities in fashion.[8]

In 2008, while living in Dubai, she worked on economic investment reports on emerging markets, particularly the MENA region for a UK newspaper.[9] While interviewing various corporate CEO's and Saudi sheiks, Sentaler had the opportunity to interview Karl Lagerfeld, who had recently designed luxury villas in Dubai.[10] After the interview, Sentaler expressed her dreams of becoming a fashion designer. Lagerfeld remarked, "You either have it or you don't, and if you have it, go for it."[11] After discovering alpaca fabric in Peru and spending time studying its unique properties, Sentaler decided to launch a luxury outerwear brand. She designed her first seven "dream coats" and founded the SENTALER brand in 2009 in Toronto.[8]

In 2015, her brand gained national attention when Sophie Grégoire Trudeau wore a white Sentaler coat to her husband's swearing-in ceremony.[12] Her coats have also been worn by Meghan Markle and Kate Middleton.[13][14] In 2021, she launched Sentaler Men, a menswear line.[15]

Awards & honours
  • Canadian Arts and Fashion Awards (CAFA) 2022 "The Outerwear Brand of The Year" Winner: Sentaler.[16]
  • Canadian Arts and Fashion Awards (CAFA) 2019 "The Outerwear Brand of The Year" Nominee: Sentaler.[17]
  • Women in Business Award: International Women Achievers' Awards March 2014.[18]

References
  1. Williams, Ingrie. "Meet the Toronto Designer Behind Meghan Markle's Fave Winter Coat". Reader's Digest Best Health. Best Health Mag.
  2. "Britanska princeza voli srpske kreatore: Kejt Midlton u kaputu Bojane Sentaler Nikolić".
  3. MacAdam, Lindsay (2018). "Fresh Coat". The York University Magazine. Retrieved 2023-01-13.
  4. "sentaler-on-10-years-of-sartorial-style-and-why-meghan-markle-adores-the-brand-so-much/#14d908723717".
  5. "Sentaler". 15 August 2017.
  6. Davis, Erin. "Canadian Designer Bojana Sentaler Goes Global After Meghan And Kate Made Her Coats Famous". Notable Life. Notable Life. Retrieved 11 August 2018.
  7. Dion-Marquis, Sarah. "Profile: Bojana Sentaler". Fajo. FAJO Magazine. Retrieved 5 September 2012.
  8. Kelly, Deirde. "The Sophie Grégoire Trudeau coat: a Canadian fashion success story". The Globe And Mail. The Globe and Mail Inc. Retrieved 14 July 2019.
  9. Leigh, Tiffany. "Sentaler On 10 Years Of Sartorial Style And Why Meghan Markle Adores The Brand So Much". Forbes. Archived from the original on June 27, 2019. Retrieved 26 June 2019.
  10. Bains, Pahull. "Looking Back at 10 Years of Sentaler Milestones, Including the "Meghan Coat"". FASHION Magazine. Retrieved 16 April 2019.
  11. Liu, Leona. "A-listers Meghan Markle and Gigi Hadid add to allure of Sentaler's winter coats". Style. Retrieved 21 May 2019.
  12. Kelly, Deirdre. "The Sophie Grégoire Trudeau coat: a Canadian fashion success story". The Globe and Mail. The Globe and Mail Inc. Retrieved 14 July 2016.
  13. Jessen, Monique (2018-02-22). "Meghan Markle's Favorite Outerwear Designer Reveals the Secret to the 'Perfect London Coat'". People. Retrieved 2023-01-13.
  14. "Kate Middleton wears Toronto designer's coat and now it's sold out". CBC. 2016-09-30. Retrieved 2022-01-12.
  15. Burchfield, Rachel (2021-02-25). "What's Next for Sentaler, the Coat Brand Loved by Kate Middleton, Meghan Markle, and More". Vanity Fair. Retrieved 2023-01-13.
  16. "2022 Winners | CAFA". Retrieved 2022-10-17.
  17. Ngao, Erica. "Here are all the 2019 CAFA Nominees". Elle Canada. Elle Canada. Retrieved 7 March 2019.
  18. "International Women Achievers Award". Retrieved 8 March 2014.

sentaler.ca

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